SONY Should I Buy
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0.000
0.000(0.000%)
At close0.000(0.000%)Aft-market
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Not a good buy right now. SONY is in a clear short-term downtrend (bearish moving-average stack and worsening MACD) and is only “oversold,” not “reversing.” With no Intellectia buy signals today and statistical pattern odds pointing to further weakness over the next week/month, I would avoid initiating a new position at the current price (~22.03). If you already own it, I’d hold rather than sell into extreme oversold conditions.
Trend is bearish. The moving averages are stacked bearishly (SMA_200 > SMA_20 > SMA_5), signaling a sustained downswing. MACD histogram is negative (-0.123) and expanding lower, indicating downside momentum is still building. RSI_6 is extremely oversold (6.94), which can produce sharp bounces, but by itself does not confirm a bottom. Key levels: price (~22.025) is slightly below/around S1 (22.069), so it’s sitting on near-term support; if that fails, next support is S2 (21.505). Overhead resistance begins at the pivot (22.982) then R1 (23.895). For an impatient buyer, the problem is you’re buying into a downtrend that has not yet shown a reversal trigger.
News/event catalyst: GIC partnering with Sony Music Group to acquire music catalog assets (potentially $2B–$3B) supports the narrative of Sony monetizing/expanding high-value music IP.
Fundamentals: latest quarter (2026/Q
showed steady growth—Revenue +5.79% YoY, Net Income +8.15% YoY, EPS +2.50% YoY, Gross Margin up to 32.42% (+3.98% YoY)—a supportive backdrop if/when technicals stabilize.
Wall Street tone: multiple upgrades/price target raises point to improving longer-term conviction around games/anime/music and stronger streaming/music trends.
Price action/momentum: bearish MA stack and negatively expanding MACD indicate the downtrend is still active; oversold can stay oversold.
Near-term pattern outlook provided: similar-pattern analysis implies slight downside next day and further weakness next week/month (not supportive for an immediate entry).
Lack of proprietary timing support: no AI Stock Picker buy/sell-day setup and no SwingMax entry signal—reduces confidence that “today” is the right moment for an impatient entry.
2026/Q2 results were directionally strong: Revenue grew 5.79% YoY to ~21.08B, Net Income rose 8.15% YoY to ~2.45B, EPS increased 2.50% YoY to 0.41, and Gross Margin improved to 32.42% (+3.98% YoY). This is healthy, steady growth with improving profitability, but the stock’s near-term trading decision is currently dominated by bearish technical momentum rather than deteriorating fundamentals.
Recent analyst trend is positive (Nov 2025): Wolfe upgraded to Outperform (5,300 yen PT), TD Cowen reiterated Buy and raised PT to $34 from $31, and Nomura upgraded to Buy with a 5,300 yen PT. Wall Street pros: strong multi-engine story (games/PS Plus, anime, music), improving forecasts and re-rating potential. Cons: despite bullish long-term thesis, the stock can still trade down near-term if technicals remain weak; current tape does not confirm the re-rating yet. Influential/insider/political flows: Hedge funds neutral and insiders neutral (no notable trend). No recent congress trading data available.
