Should I Buy SON? SON 2026 Analysis

Should You Buy Sonoco Products Co (SON) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

51.320

1 Day change

0.98%

52 Week Range

51.830

Analysis Updated At

2026/01/30

Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

SON is not a good buy right now for an impatient investor. The near-term setup is weak (bearish MACD momentum, price below the pivot, and pattern-based odds favoring downside over the next day/week), while the main bullish case (longer-term uptrend + strong YoY Q3 growth) lacks a clear immediate catalyst. I would not buy at $47.75 today.

Technical Analysis

Price/levels: SON at $47.75 is below the pivot (48.114) and just above first support (S1 47.316); a clean loss of S1 raises risk toward S2 (46.822). Upside levels are R1 48.912 then R2 49.406. Trend: Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), suggesting the broader trend is still constructive. Momentum: MACD histogram is negative (-0.256) and expanding bearishly, implying weakening momentum despite bullish MAs. RSI: RSI_6 at 43.67 is neutral-to-soft (not oversold), so there is no strong mean-reversion buy signal. Quant/pattern read: Similar candlestick-pattern analysis implies ~70% odds of about -1.12% next day and -1.29% next week, but +5.17% next month—i.e., near-term pressure with a potentially better medium-term payoff.

Intellectia Proprietary Trading Signals

AI Stock Picker: No signal on given stock today.
SwingMax: No signal on given stock today.

Options Data

Bullish

Open Interest Put-Call Ratio

Bearish

Option Volume Put-Call Ratio

Positioning/sentiment: Open interest put-call ratio at 0.47 is generally constructive (more call OI than puts), but today’s option volume put-call ratio is extremely high (9.26), signaling strong short-term demand for puts (hedging or bearish speculation). Volatility: 30D IV ~33.49 vs historical vol ~27.81, with IV percentile ~75.6—options are relatively expensive and the market is pricing elevated uncertainty. Activity: Today’s option volume (482) is ~103% of the 30D average and open interest is ~109% of average, indicating active participation, skewed bearish by volume.

Technical Summary

Sell

Buy

Positive Catalysts

with sizable YoY increases in revenue, net income, and EPS.
on 2026-02-16 after hours; positive execution/guidance could re-rate the stock.

Neutral/Negative Catalysts

Near-term momentum is deteriorating (bearish, expanding MACD histogram) and price is below the pivot, increasing risk of a support break.
Options flow is bearish today (very high put/call volume ratio), often consistent with near-term downside or hedging pressure.
Analyst downgrade/caution: Wells Fargo downgraded to Equal Weight and cut PT to $47, highlighting lack of catalysts and sluggish fundamentals.
No supportive news flow in the last week to counteract the weakening near-term technical/flow signals.

Financial Performance

Latest quarter: 2025/Q3. Growth: Revenue rose to $2.131B (+57.32% YoY). Net income increased to $122.9M (+141.39% YoY). EPS grew to $1.23 (+141.18% YoY). Profitability: Gross margin slipped to 21.94% (-0.86% YoY), indicating some margin compression despite strong top-line and earnings growth. Takeaway: Strong YoY growth profile, but margin pressure reduces the quality of the beat and helps explain why the stock lacks a clear, immediate upside catalyst.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent changes (latest):

2026-01-06 Truist: Maintained Buy; PT raised to $54 (from $53). View: modestly challenged volumes early 2026 but constructive category dynamics (beverage cans growth; containerboard pricing discipline).
2026-01-06 Wells Fargo: Downgraded to Equal Weight (from Overweight); PT cut to $47 (from $52). View: 2025 was more challenging than expected; still waiting for a catalyst; concerns about weaker low-end consumer. Wall Street pros vs cons summary: Bulls emphasize category tailwinds and pricing discipline with upside to low/mid-$50s; bears emphasize near-term sluggish demand, limited catalysts, and valuation/target anchored around the high-$40s—very close to today’s price, limiting immediate upside.

9 Analyst Rating

Wall Street analysts forecast SON stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SON is 52.71 USD with a low forecast of 47 USD and a high forecast of 60 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

4 Buy

5 Hold

0 Sell

Moderate Buy

Current: 50.820

Low

Averages

52.71

High

Current: 50.820

Low

Averages

52.71

High

Truist

Buy

maintain

$53 -> $54

AI Analysis

2026-01-06

Reason

Truist

Price Target

$53 -> $54

AI Analysis

2026-01-06

maintain

Buy

Reason

Truist raised the firm's price target on Sonoco to $54 from $53 and keeps a Buy rating on the shares. Early 2026 is expected to see modestly challenged packaging volumes due to limited promotions, though some CPGs are successfully driving volume while retaining price gains, the analyst tells investors in a research note. Beverage cans should continue growing in North America and Europe, and containerboard producers are likely to implement price increases successfully thanks to disciplined supply management, the firm says.

Wells Fargo

Overweight

Equal Weight

downgrade

$52 -> $47

2026-01-06

Reason

Wells Fargo

Price Target

$52 -> $47

2026-01-06

downgrade

Overweight

Equal Weight

Reason

Wells Fargo downgraded Sonoco to Equal Weight from Overweight with a price target of $47, down from $52. The firm says that while 2025 turned into a more challenging year than it originally expected, Wells is still waiting for a catalyst that will drive a rebound. K-shaped economy remains the firm's top concern as low-end consumer health remains poor. For Sonoco, Wells sees lack of catalysts to outrun sluggish start of year fundamentals.

Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for SON

Unlock Now

SON Should I Buy

SON Should I Buy

Should You Buy Sonoco Products Co (SON) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

People Also Watch