Should I Buy RUSHB? RUSHB 2026 Analysis

Should You Buy Rush Enterprises Inc (RUSHB) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

66.530

1 Day change

1.46%

52 Week Range

66.890

Analysis Updated At

2026/01/30

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Not a good buy right now for an impatient investor. The short-term momentum is deteriorating (bearish/expanding MACD histogram, weak RSI), the stock is trading below the first support level (S1 57.583) and below the pivot (59.348), and there are no Intellectia buy signals to override that. With the latest quarter showing YoY declines in revenue, net income, and EPS, the risk/reward favors waiting rather than buying immediately.

Technical Analysis

Trend/Momentum:

MACD histogram at -0.233 and negatively expanding indicates worsening bearish momentum in the near term.
RSI(6) at 37.4 is weak (approaching oversold but not a clear reversal signal).
Moving averages are still bullish (SMA_5 > SMA_20 > SMA_200), which suggests the longer-term structure remains constructive, but near-term momentum is currently pulling down.

Levels:

Current price: 57.125
Pivot: 59.348 (price below pivot = bearish bias)
Support: S1 57.583 (price is below S1), next S2 56.493
Resistance: R1 61.113, R2 62.203

Interpretation:

Breaking below S1 increases the odds of a test toward S2 (56.493) before any durable rebound.
Pattern-based projection provided: ~-0.44% next week, +1.06% next month, implying limited immediate upside and a choppy near-term path.

Intellectia Proprietary Trading Signals

AI Stock Picker: no signal on given stock today.
SwingMax: No signal on given stock recently.

Positive Catalysts

- Longer-term technical backdrop still supportive (SMA_5 > SMA_20 > SMA_200).
- Earnings event upcoming: 2026-02-17 (After Hours), which can act as a catalyst if results/forward outlook improve.
- No notable negative news flow in the last week (no fresh headline-driven overhang reported).

Neutral/Negative Catalysts

and below pivot (59.348), raising downside risk toward S2 (56.493).
showed weakening fundamentals: revenue, net income, and EPS all down YoY.

Financial Performance

Latest quarter: 2025/Q3

Revenue: 1,880,765,000 (down -0.81% YoY)
Net Income: 66,690,000 (down -15.72% YoY)
EPS: 0.83 (down -14.43% YoY)
Gross Margin: 18.96% (down -0.11% YoY)

Assessment:

Growth is decelerating/contracting YoY, with profit/EPS declining faster than revenue, which is a negative near-term fundamental setup and does not support an urgent “buy now” decision.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No analyst rating/price target change data was provided, so there is no observable recent trend in upgrades/downgrades or target revisions from Wall Street in this dataset.

Wall Street-style pros/cons view (based on the business cycle implied by the data, not on missing analyst notes):

Pros: longer-term uptrend structure still intact (bullish MA stack); potential upside if the cycle stabilizes into the next earnings.
Cons: current momentum is bearish and fundamentals weakened in the latest quarter (YoY declines in revenue and earnings), which typically leads to cautious sentiment until signs of re-acceleration appear.

Politicians / Congress trading:

No recent congress trading data available in the last 90 days, so there is no signal from political/influential trading activity here.

Analyst Rating

Wall Street analysts forecast RUSHB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RUSHB is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

Buy

Hold

Sell

Current: 65.570

Low

Averages

High