Should I Buy ODD? ODD 2026 Analysis

Should You Buy Oddity Tech Ltd (ODD) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

30.070

1 Day change

4.52%

52 Week Range

79.180

Analysis Updated At

2026/02/05

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Not a good buy right now: the stock is in a sharp bearish trend (bearish MAs + worsening MACD) and today’s -7.34% drop suggests momentum is still to the downside.
Even though RSI is extremely oversold (RSI_6 ~10.8), there is no Intellectia buy signal today and the pattern-based forward odds skew negative (next week/month).
Best stance today: HOLD / avoid new buys until price stabilizes above nearby support and momentum improves.

Intellectia Proprietary Trading Signals

AI Stock Picker: No signal on given stock today.
SwingMax: No signal on given stock today.

Technical Analysis

Trend: Bearish. Moving averages are stacked bearish (SMA_200 > SMA_20 > SMA_5), confirming a downtrend.
Momentum: Negative and worsening. MACD histogram is below zero (-0.361) and negatively expanding.
Mean-reversion setup: Extremely oversold (RSI_6 ≈ 10.84), which can trigger sharp bounces, but oversold alone is not a reliable buy trigger in a strong downtrend.
Levels:
- Immediate resistance/pivot: 32.609 (regaining this would be an early stabilization signal).
- Supports: S1 29.383 is already broken (price 28.205); next key support is S2 27.39 (near-term downside magnet).
- Upside resistances if a bounce occurs: 35.835 (R1) then 37.828 (R2).
Quant pattern outlook (similar candlestick matches): 60% chance of further declines: ~-0.83% (1D), ~-3.97% (1W), ~-6.03% (1M).

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Sentiment: Bullish skew. Open interest put/call = 0.25 and volume put/call = 0.4 indicates calls dominate (traders leaning bullish / positioning for a rebound).
Activity: Unusually elevated. Today’s option volume is ~228.6% of the 30-day average, signaling heightened interest around the selloff.
Volatility: Implied vol is elevated (30D IV ~~72.41) vs historical vol (~~41.94), implying options are pricing big moves; this often happens during drawdowns and around event risk.
Positioning detail: Call OI 26,650 vs Put OI 6,615 (call-heavy).

Technical Summary

Sell

Buy

Positive Catalysts

- News/idea flow: Evercore added ODD as a 2026 best SMID Core Idea pick, highlighting strong fundamentals and a high-retention subscription model.
- Business quality signal: ~Two-thirds of revenue from repeat customers (defensive growth profile).
- Valuation narrative (from news): Trading around ~7x EV/EBITDA and ~15x P/E cited as attractive vs peers.
- Product cycle: News cites an upcoming major product cycle that could act as an upside catalyst.
- Earnings catalyst ahead: QDEC 2025 earnings on 2026-03-02 (after hours) could reset sentiment if results/guidance impress.

Neutral/Negative Catalysts

- Price action: Large single-day drop (-7.34%) with bearish trend structure suggests sellers remain in control.
- Technical deterioration: MACD histogram negative and expanding; bearish MA stack increases odds that “oversold” stays oversold.
- Forward statistical bias: Pattern-based projection indicates higher probability of additional downside over 1W/1M.
- Analyst caution on macro: Barclays flagged potential oil/currency headwinds into 2026 and remains concerned about fundamentals.
- Pre-earnings risk: Elevated IV indicates the market is pricing uncertainty into the upcoming earnings window.

Financial Performance

Latest reported quarter: 2025/Q3.
Revenue: $147.9M, +24.29% YoY (strong top-line growth).
Profitability: Net income $17.7M, +0.15% YoY (growth in profit is essentially flat vs strong revenue growth).
EPS: $0.28, -3.45% YoY (suggests dilution, higher costs, or margin/expense mix pressure despite revenue growth).
Gross margin: 71.59%, +2.36% YoY (healthy and improving gross profitability).
Takeaway: Strong sales growth and strong gross margins, but bottom-line/EPS growth is not keeping pace—an overhang for near-term multiple expansion.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent trend: Multiple price target cuts since Nov 2025 through Jan 2026 (e.g., KeyBanc $70→$50; JPM $67→$59; Morgan Stanley $61→$49; Barclays $46→$40), indicating a more cautious near-term valuation backdrop.
Ratings mix: Still includes several bullish stances (Overweight/Buy/Outperform from KeyBanc, JPM, Jefferies, Truist, Evercore), but balanced by Equal Weight ratings (Barclays, Morgan Stanley).
Wall Street “pros” view: Consistent execution/“beat and raise” history, DTC model strength, repeat-customer base, and potential product cycle upside.
Wall Street “cons” view: Macro/FX/oil headwinds, competitive/regulatory concerns, and a more uncertain U.S. environment driving lower multiples and reduced targets.
Influential/politician trading check: No recent congress trading data available; hedge funds and insiders both flagged as neutral with no significant recent trend.

8 Analyst Rating

Wall Street analysts forecast ODD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ODD is 66.63 USD with a low forecast of 49 USD and a high forecast of 80 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

6 Buy

2 Hold

0 Sell

Strong Buy

Current: 28.770

Low

Averages

66.63

High

Current: 28.770

Low

Averages

66.63

High

Barclays

Lauren Lieberman

Equal Weight

downgrade

$46 -> $40

AI Analysis

2026-01-16

Reason

Barclays

Lauren Lieberman

Price Target

$46 -> $40

AI Analysis

2026-01-16

downgrade

Equal Weight

Reason

Barclays analyst Lauren Lieberman lowered the firm's price target on Oddity to $40 from $46 and keeps an Equal Weight rating on the shares. The firm adjusted targets in the consumer staples group as part of a Q4 earnings preview. Barclays attributes the recent "enthusiasm" in the stock to "a flight to safety" and remains concerned about company- and sector-level fundamentals. Potential oil and currency headwinds could materialize in 2026, the analyst tells investors in a research note.

KeyBanc

Overweight

downgrade

$70 -> $50

2026-01-08

Reason

KeyBanc

Price Target

$70 -> $50

2026-01-08

downgrade

Overweight

Reason

KeyBanc lowered the firm's price target on Oddity to $50 from $70 and keeps an Overweight rating on the shares. Coming off a choppy year for HCIT stocks, fundamentally, the firm did see a "year of inflection" for many of its names with estimate revisions plus valuations largely bottoming. While KeyBanc expects momentum to continue for most of its coverage, the firm does see valuation multiples impacted by competition concerns and regulatory impacts.

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ODD Should I Buy

ODD Should I Buy

Should You Buy Oddity Tech Ltd (ODD) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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