Not a good buy right now for an impatient buyer: price is pressing into near-term resistance (~$70.8–$72.3) ahead of earnings, with limited immediate upside vs. downside risk.
Event risk is imminent (QDEC 2025 earnings on 2026-02-10 pre-market) and options imply elevated expectations/volatility; that’s not ideal if you want to enter “right now” without waiting.
Bearish behavioral signal: insider selling has accelerated sharply (selling amount up ~277% last month).
Offsetting positives: momentum has improved (positive MACD), and options positioning is call-leaning (low put/call OI), but the setup still looks more like a “wait/hold” than a clean buy at this level.
Trend/Momentum: MACD histogram is positive (0.0381) and expanding, indicating improving bullish momentum.
RSI: RSI(6) ~65.2 (upper-neutral), suggesting the stock is getting stretched but not decisively overbought.
Moving averages: converging MAs suggest consolidation/transition rather than a strong established trend.
Key levels:
Pivot support: ~$68.26 (important near-term line in the sand)
Resistance: R1 ~$70.78 (price is slightly above this) and R2 ~$72.34 (next ceiling)
Supports below: S1 ~$65.74, S2 ~$64.18
Read-through: with price ~70.97 sitting near resistance, risk/reward is unattractive for an immediate entry unless it cleanly breaks and holds above ~$72.3.
Options Data
Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio
Positioning/Sentiment: Open interest put/call at 0.51 is bullish-leaning (more calls outstanding than puts). Today’s volume put/call at 0.01 is extremely call-skewed, but total volume is small (203 contracts).
Volatility / pricing: 30D IV ~43.96 vs. historical vol ~31.18 (options are priced rich). IV percentile ~93.6 suggests IV is elevated relative to its recent history—consistent with earnings approaching.
Activity context: today’s option volume is low vs. 30D average (~43% of average), so the call skew may reflect a small sample rather than broad conviction.
Takeaway: options market is leaning bullish, but the high IV into earnings implies bigger move expectations and less favorable “buy-now” timing.
Technical Summary
Sell
4
Buy
11
Positive Catalysts
supports a more constructive sentiment backdrop.
Neutral/Negative Catalysts
Insider selling: insiders are selling, with selling amount up ~277% over the last month (negative signal).
Near-term technical ceiling: price is sitting near resistance (R1/R2 region), increasing odds of a stall/pullback before any sustained breakout.
Macro/industry overhang: multiple analysts cite housing affordability, rate sensitivity, policy/tariff risks, and ongoing volatility in residential-linked building products.
Earnings event risk + elevated IV: with IV very high, the stock may be prone to a sharp move either direction; not favorable for an “enter immediately” approach.
No supportive news flow: no recent positive news catalysts in the last week to reinforce momentum into earnings.
EPS: $0.90, +16.88% YoY (profitability per share improving)
Gross margin: 34.22%, down -6.40% YoY (margin pressure is the key negative)
Read-through: earnings growth has held up despite revenue decline, but margin compression suggests the quality of growth is mixed heading into the next print.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent trend: targets have been trimmed and ratings skew cautious into early 2026.
RBC (2026-01-09): Sector Perform, PT cut to $67 (from $69)
Citi (2026-01-08): Neutral, PT cut to $71 (from $72)
Barclays (2025-12-08): Downgraded to Equal Weight, PT $71 (from $76)
Wells Fargo (2025-12-15): Upgraded to Overweight, PT $75
Wall Street pros: MAS viewed as a higher-quality building products name; some see undervaluation and better relative defensiveness vs. pure housing plays.
Wall Street cons: housing affordability/rates, potential tariffs/policy changes, and volatility; several firms are neutral with reduced targets, implying limited near-term upside at current levels.
Wall Street analysts forecast MAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAS is 73.64 USD with a low forecast of 64 USD and a high forecast of 84 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
Wall Street analysts forecast MAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAS is 73.64 USD with a low forecast of 64 USD and a high forecast of 84 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
5 Buy
6 Hold
1 Sell
Moderate Buy
Current: 71.110
Low
64
Averages
73.64
High
84
Current: 71.110
Low
64
Averages
73.64
High
84
RBC Capital
Mike Dahl
Sector Perform
downgrade
$69 -> $67
AI Analysis
2026-01-09
Reason
RBC Capital
Mike Dahl
Price Target
$69 -> $67
AI Analysis
2026-01-09
downgrade
Sector Perform
Reason
RBC Capital analyst Mike Dahl lowered the firm's price target on Masco to $67 from $69 and keeps a Sector Perform rating on the shares. Goldman remains cautious into early 2026, with housing affordability still challenging and R&R potentially inflecting later in the year, the analyst tells investors in a research note. Nonresidential markets are mixed, key risks include policy changes, rates, and tariffs, and the sector is expected to remain volatile, with homebuilders the most cautious, distribution favored, and building products OEMs offering relatively attractive valuations.
RBC Capital
Mike Dahl
Sector Perform
downgrade
$69 -> $67
2026-01-09
Reason
RBC Capital
Mike Dahl
Price Target
$69 -> $67
2026-01-09
downgrade
Sector Perform
Reason
RBC Capital analyst Mike Dahl lowered the firm's price target on Masco to $67 from $69 and keeps a Sector Perform rating on the shares. RBC Capital remains cautious into early 2026, with housing affordability still challenging and R&R potentially inflecting later in the year, the analyst tells investors in a research note. Nonresidential markets are mixed, key risks include policy changes, rates, and tariffs, and the sector is expected to remain volatile, with homebuilders the most cautious, distribution favored, and building products OEMs offering relatively attractive valuations.
Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for MAS
