Not a good buy right now: price is sitting right on a key pivot (~128.33) with no proprietary buy signals and near-term stats skewing slightly bearish.
With an impatient entry requirement, the risk/reward is not compelling at 128: upside is capped by nearby resistance (131.30) while downside has room to the next supports (~125.35 / ~123.51).
Net: Hold / avoid initiating a new position pre-market today unless you’re specifically trading for a quick breakout above ~131 with tight risk control.
Technical Analysis
Trend/momentum: MACD histogram is negative (-0.302) but contracting → bearish momentum is easing, yet not flipped bullish.
RSI(6) ~50.9 → neutral; no strong oversold bounce signal.
Moving averages converging → consolidation/range behavior rather than a clean trend.
Key levels: Pivot 128.327 (price ~127.99 pre-mkt, slightly below), Resistance R1 131.303 then R2 133.142; Support S1 125.352 then S2 123.513.
Short-horizon pattern study suggests mild downside bias: ~60% chance of -1.41% (next day), -1.36% (next week), -3.72% (next month).
Options Data
Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio
Positioning/sentiment: OI put/call 0.48 (calls > puts) → generally bullish positioning.
Activity: very light tape (calls vol 24, puts vol 0) → today’s volume signal is weak despite a higher vs 30D average reading.
Volatility: IV30 ~31.35 vs historical vol ~15.68 and IV percentile ~83 → options are relatively expensive, consistent with event premium (earnings 2026-02-20 pre-market).
Takeaway: options market leans bullish by OI, but current-day flow is thin and elevated IV implies higher premium priced in.
Technical Summary
Sell
2
Buy
11
Positive Catalysts
earnings on 2026-02-20 pre-market could re-rate the stock if results/guide surprise upward.
Neutral/Negative Catalysts
Near-term technical setup is not decisively bullish: price is slightly below pivot and momentum is still negative (MACD < 0).
Statistical forward bias (pattern-based) points to modest downside over day/week/month horizons.
Elevated implied volatility into earnings means expectations are priced in; it can be harder for shares to “win” versus the market’s embedded move.
Profitability trend in the latest reported quarter is soft (net income/EPS/margins down YoY), which can limit multiple expansion.
Net income: $141.7M, -3.88% YoY (profit contraction).
EPS: 1.40, -2.78% YoY.
Gross margin: 53.21%, down ~2.04% YoY → margin pressure vs last year.
Overall: growth is present, but recent profitability/margins are trending slightly negative.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent trend: price targets have been raised across multiple firms (JPMorgan $122→$128; Citi $135→$145; Morgan Stanley $135→$140).
Ratings are mixed: Citi is Buy; JPMorgan Neutral; Morgan Stanley Equal Weight.
Wall Street pros: resilient out-of-home ad channel, improving momentum noted, and potential 2026 cyclical tailwinds.
Wall Street cons: not everyone prefers LAMR versus peers (JPMorgan favors OUT for World Cup market exposure and earnings expansion potential), implying LAMR may be seen as a steadier/less “high beta” winner.
Wall Street analysts forecast LAMR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for LAMR is 139.5 USD with a low forecast of 128 USD and a high forecast of 145 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
Wall Street analysts forecast LAMR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for LAMR is 139.5 USD with a low forecast of 128 USD and a high forecast of 145 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 131.130
Low
128
Averages
139.5
High
145
Current: 131.130
Low
128
Averages
139.5
High
145
Morgan Stanley
Equal Weight
maintain
$135 -> $140
AI Analysis
2025-12-16
Reason
Morgan Stanley
Price Target
$135 -> $140
AI Analysis
2025-12-16
maintain
Equal Weight
Reason
Morgan Stanley raised the firm's price target on Lamar Advertising to $140 from $135 and keeps an Equal Weight rating on the shares as part of the firm's U.S. Advertising year-ahead outlook note.
Citi
Buy
upgrade
$135 -> $145
2025-11-13
Reason
Citi
Price Target
$135 -> $145
2025-11-13
upgrade
Buy
Reason
Citi raised the firm's price target on Lamar Advertising to $145 from $135 and keeps a Buy rating on the shares.
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