Not a good buy right now for an impatient investor: the dominant trend is still bearish (bearish moving-average stack + worsening MACD), and options flow leans defensive into the upcoming earnings event (2026-02-11).
HUBS is extremely oversold (RSI_6 10) and sitting near first support (244), so a short-term bounce is possible—but the tape is not confirming a durable reversal yet.
Intellectia Proprietary Trading Signals: No signal on given stock today.
Positioning/smart-money checks: hedge funds neutral and insiders neutral; no supportive “follow-the-money” tailwind visible. No recent congress trading data available.
Volatility pricing: 30D IV ~93.97 vs historical vol ~62.49; IV percentile ~98.41 → options are pricing a large move, consistent with elevated event-risk expectations (earnings on 2026-02-11).
Activity: today’s volume (1819) is well below the 5D/10D averages (5671/5844), but open interest is elevated vs its 30-day average (today vs avg ~120%). Net: positioning exists, but today’s flow skewed defensive.
Technical Summary
Sell
9
Buy
6
Positive Catalysts
Wall Street still broadly constructive on quality/execution: multiple firms maintained Buy/Overweight/Outperform ratings despite cutting targets.
Neutral/Negative Catalysts
before meaningful support.
implies traders are still positioning for downside near-term.
Cons: near-term growth/billings upside may be limited; SMB demand sensitivity; AI disruption/multiple ceiling concerns.
Bottom line from analysts: still generally liked as an asset, but expectations and valuation multiples have been reset lower—hence the repeated target cuts.
Wall Street analysts forecast HUBS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HUBS is 582.08 USD with a low forecast of 450 USD and a high forecast of 800 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
27 Analyst Rating
Wall Street analysts forecast HUBS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HUBS is 582.08 USD with a low forecast of 450 USD and a high forecast of 800 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
24 Buy
3 Hold
0 Sell
Strong Buy
Current: 223.490
Low
450
Averages
582.08
High
800
Current: 223.490
Low
450
Averages
582.08
High
800
Citi
Tyler Radke
Buy
downgrade
$660 -> $600
AI Analysis
2026-02-04
New
Reason
Citi
Tyler Radke
Price Target
$660 -> $600
AI Analysis
2026-02-04
New
downgrade
Buy
Reason
Citi analyst Tyler Radke lowered the firm's price target on HubSpot to $600 from $660 and keeps a Buy rating on the shares.
Piper Sandler
Overweight
to
NULL
downgrade
$590 -> $400
2026-02-02
Reason
Piper Sandler
Price Target
$590 -> $400
2026-02-02
downgrade
Overweight
to
NULL
Reason
Piper Sandler lowered the firm's price target on HubSpot to $400 from $590 and keeps an Overweight rating on the shares following a transfer of coverage. The firm downgraded three names and cut price targets across the platforms and apps group, saying "seat-compression and vibe coding narratives could set a ceiling on multiples." Piper is not making a call on the Q4 reports. Rather, the analyst has mixed views on the software space despite share declines in the past 12 months. The firm expects continued "pessimism" around software and recommends investors focus on the hyperscaler, consumption and vertical sub-sectors. Piper's top picks are Microsoft and ServiceTitan.
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