Revenue Breakdown
Composition ()
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Revenue Streams
Harte Hanks Inc (HHS) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Fulfillment and Logistics Services, accounting for 45.5% of total sales, equivalent to $20.50M. Other significant revenue streams include Customer Care and Marketing Services. Understanding this composition is critical for investors evaluating how HHS navigates market cycles within the Advertising & Marketing industry.
Profitability & Margins
Evaluating the bottom line, Harte Hanks Inc maintains a gross margin of 15.68%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 2.65%, while the net margin is -5.78%. These profitability ratios, combined with a Return on Equity (ROE) of -26.62%, provide a clear picture of how effectively HHS converts its operational activities into shareholder value.
Comparative Benchmarking
In the context of the broader market, HHS competes directly with industry leaders such as ACCL and SCNX. With a market capitalization of $21.73M, it holds a leading position in the sector. When comparing efficiency, HHS's gross margin of 15.68% stands against ACCL's 43.77% and SCNX's 97.39%. Such benchmarking helps identify whether Harte Hanks Inc is trading at a premium or discount relative to its financial performance.
