Should I Buy GOOS? GOOS 2026 Analysis

Should You Buy Canada Goose Holdings Inc (GOOS) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

11.240

1 Day change

5.54%

52 Week Range

15.430

Analysis Updated At

2026/02/04

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Not a good buy right now: price is pushing into nearby resistance (R2 ~13.48) with RSI ~68 (near short-term overbought) and no Intellectia buy signal to justify chasing.
Options market is priced for a big move (30D IV ~81.6, high IV percentile), making directionally buying shares ahead of earnings a lower-quality entry.
Fundamentals are not yet confirming a sustained turn: Q2 revenue slightly up, but profitability deteriorated sharply (net loss widened).
Sentiment is mixed-to-cautious: Street is mostly Neutral/Equal Weight and hedge funds are net sellers.
Net: Hold (not a fresh buy at this level into earnings); a better buy would typically be on a pullback closer to ~12.65 support or on a clean breakout/hold above ~13.48 with post-earnings confirmation.

Technical Analysis

Trend/momentum: MACD histogram is positive and expanding (bullish short-term momentum), but moving averages are converging (trend not strongly established).
RSI: RSI_6 ~68.1, still technically “neutral,” but close to overbought—risk of near-term fade after a strong regular-session move (+4.69%).
Key levels: Pivot 12.651; Support S1 12.137 (then 11.82); Resistance R1 13.165 (already exceeded) and R2 13.482 (post-market ~13.43 is approaching this ceiling).
Pattern-based forward bias (model on similar candlesticks): ~50% chance of -0.06% next day, -1.93% next week, -1.22% next month → modest downside skew after the pop.

Intellectia Proprietary Trading Signals

AI Stock Picker: No signal on given stock today.
SwingMax: No signal on given stock today.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Sentiment: Put/Call ratios are low (OI PCR 0.41; Volume PCR 0.18) → positioning/flow skew is more call-heavy (bullish leaning), but can also reflect hedging via stock/other structures.
Volatility: 30D IV ~81.55 vs historical vol ~46.68; IV percentile ~83.67 (elevated) → market is pricing a large move (consistent with earnings timing).
Activity: Today’s option volume 351 is ~51% of avg 30D volume; open interest 17,044 with call OI (12,049) dominating puts (4,995).
Practical read: Options are expensive (high IV). If you buy shares here, you’re effectively paying up ahead of an event where the market expects turbulence.

Technical Summary

Sell

Buy

Positive Catalysts

on 2026-02-05 pre-market—company has a strong recent track record (EPS beats ~63% over 2 years; revenue beats 100% per provided summary).
gross margin improved to 62.4% (+1.83% YoY), a constructive sign on product/mix/pricing.

Neutral/Negative Catalysts

after a sharp up day; risk of pullback/reversion is elevated.

Financial Performance

Latest quarter provided: 2026/Q2
Revenue: $272.6M, +1.79% YoY (modest growth).
Profitability: Net income -$15.2M, -381.48% YoY (loss widened materially).
EPS: -0.16, -366.67% YoY (significant deterioration).
Gross margin: 62.4%, +1.83% YoY (a positive offset, but not enough to prevent losses).
Takeaway: Top-line and gross margin are stabilizing/improving slightly, but operating costs/investment are pressuring earnings—fundamental momentum is mixed.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent ratings/targets skew cautious: mostly Neutral / Equal Weight / In Line with targets clustered around $11–$14.
Latest notable changes: UBS raised PT to $14 (Neutral) on 2026-01-08; Barclays raised to $12 (Equal Weight) on 2026-01-06.
Mixed history: Barclays previously cut PT to $11 (Nov 2025) and Williams Trading downgraded to Sell (Nov 2025) after take-private expectations faded.
Wall Street “pros” view: improving momentum signs (same-store sales improvement noted by Evercore; potential macro tailwinds).
Wall Street “cons” view: limited conviction on near-term EPS upside and continued demand uncertainty; profitability/SG&A investment risks remain.

6 Analyst Rating

Wall Street analysts forecast GOOS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOS is 13.09 USD with a low forecast of 8.65 USD and a high forecast of 16 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

2 Buy

3 Hold

1 Sell

Hold

Current: 10.650

Low

8.65

Averages

13.09

High

Current: 10.650

Low

8.65

Averages

13.09

High

Goldman Sachs

Brooke Roach

Sell

downgrade

$46 -> $34

AI Analysis

2026-02-06

New

Reason

Goldman Sachs

Brooke Roach

Price Target

$46 -> $34

AI Analysis

2026-02-06

New

downgrade

Sell

Reason

Goldman Sachs analyst Brooke Roach lowered the firm's price target on Canada Goose to $34 from $46 and keeps a Sell rating on the shares. Canada Goose reported healthy Q3 revenue growth with positive global DTC comps and broad-based momentum across major regions, supported by product newness and expanded assortments, but EBIT fell short due to a one-time bad debt charge and prior-year FX gains, and SG&A remained elevated, leaving the path to sustainable margin expansion and operating leverage uncertain, the analyst tells investors in a research note.

Evercore ISI

In Line

downgrade

$12 -> $11

2026-02-06

New

Reason

Evercore ISI

Price Target

$12 -> $11

2026-02-06

New

downgrade

In Line

Reason

Evercore ISI lowered the firm's price target on Canada Goose to $11 from $12 and keeps an In Line rating on the shares. Cost issues and a lack of visibility leave the firm on the sidelines despite the selloff in shares, the analyst tells investors.

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GOOS Should I Buy

GOOS Should I Buy

Should You Buy Canada Goose Holdings Inc (GOOS) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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