Should I Buy DOUG? DOUG 2026 Analysis

Should You Buy Douglas Elliman Inc (DOUG) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Sell

Latest Price

2.710

1 Day change

4.23%

52 Week Range

3.200

Analysis Updated At

2026/02/04

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Not a good buy right now: downside momentum is still building (bearish/expanding MACD) and the stock just broke below nearby support while heading into earnings.
With no Intellectia buy signals today and weakening fundamentals (revenue down YoY and losses widening), the risk/reward is unfavorable for an impatient entry.
Intellectia Proprietary Trading Signals
AI Stock Picker: no signal on given stock today.
SwingMax: No signal on given stock recently.

Technical Analysis

Trend/momentum: MACD histogram is negative (-0.0151) and negatively expanding, signaling bearish momentum is strengthening.
RSI: RSI_6 at ~28.7 suggests the stock is near oversold conditions (bounce potential), but it’s not confirming a reversal by itself.
Moving averages: SMA_5 > SMA_20 > SMA_200 is a bullish MA stack, but price action is currently weak (today -5.49%), implying the MA signal may be lagging.
Levels: Current price 2.49 is below S1 (2.522) and below pivot (2.664); next support is S2 (2.435). Resistance levels to reclaim are ~2.66 (pivot) then ~2.81 (R1).
Pattern-based probabilities (similar candlesticks): slight negative bias near-term (next week expectation -0.74%), offering limited edge for an immediate buy.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Positioning: Open interest put/call ratio of 0.18 is call-heavy (bullish tilt), but this can also reflect covered calls rather than outright bullish speculation.
Activity: Extremely low volume today (5 contracts total; put volume 5, call volume 0) makes sentiment signals unreliable.
Volatility: 30D IV ~79% vs historical vol ~54% suggests options are pricing elevated moves (earnings week effect). IV has been trending down vs 5D/10D averages, hinting that some event premium may already be moderating.

Technical Summary

Sell

Buy

Positive Catalysts

can support a short-term reflex bounce.
leans bullish on positioning (though not confirmed by volume).

Neutral/Negative Catalysts

and under nearby support (S1 2.522), indicating weak technical posture.

Financial Performance

Latest reported quarter: 2025/Q3.
Revenue: 262.838M, down -1.31% YoY (soft top-line trend).
Net income: -24.691M, down -9.16% YoY (losses worsening).
EPS: -0.29, down -12.12% YoY (profitability deteriorating).
Overall: growth and profitability trends are negative into the upcoming earnings report, which reduces the attractiveness of buying immediately.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent change: Goldman Sachs (2026-01-19) downgraded to Neutral from Buy, lowering price target to EUR 13 from EUR 15, citing ongoing margin and sales pressure from a weaker consumer.
Wall Street pros view: brand/market positioning and potential cyclical recovery could improve results when housing activity strengthens.
Wall Street cons view: near-term demand/margins pressure and continued losses make timing riskier; downgrade suggests confidence has weakened.
Trading/flow context: Hedge funds and insiders are both described as Neutral (no strong accumulation signal). Politician/congress activity: no recent data.

Analyst Rating

Wall Street analysts forecast DOUG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DOUG is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

Buy

Hold

Sell

Current: 2.600

Low

Averages

High

Current: 2.600

Low

Averages

High

Goldman Sachs

Buy

Neutral

downgrade

AI Analysis

2026-01-19

Reason

Goldman Sachs

Price Target

AI Analysis

2026-01-19

downgrade

Buy

Neutral

Reason

Goldman Sachs downgraded Douglas to Neutral from Buy with a price target of EUR 13, down from EUR 15. The company's preliminary Q1 results show ongoing margin and sales pressure from a weaker consumer, the analyst tells investors in a research note.

DOUG Should I Buy

DOUG Should I Buy

Should You Buy Douglas Elliman Inc (DOUG) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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