Should I Buy DOO? DOO 2026 Analysis

Should You Buy BRP Inc (DOO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

79.250

1 Day change

1.80%

52 Week Range

81.890

Analysis Updated At

2026/02/04

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Not a good buy right now at 79.57: price is already near first resistance (81.29) while the only fresh Street update is Neutral with a 75 target (implied downside vs current).
Momentum is bullish (MA stack + expanding positive MACD), so this is not a short setup—but risk/reward for an impatient entry is mediocre with limited upside to nearby resistance and more room down to support.
Intellectia Proprietary Trading Signals
AI Stock Picker: no signal on given stock today.
SwingMax: No signal on given stock recently.
If you must act immediately: this is a HOLD (not a chase-buy). A better buy zone would be closer to 78.5 (pivot) or 75.7 (S1), where reward/risk improves.

Technical Analysis

Trend/Momentum: Bullish structure with SMA_5 > SMA_20 > SMA_200, indicating an established uptrend.
MACD: Histogram +0.0759 and expanding—supports continued upside momentum near-term.
RSI(6): 62.35 (neutral-to-bullish) — not overbought yet, but no “cheap” signal.
Levels: Pivot 78.5 (nearby support). Resistance R1 81.29 then R2 83.01; support S1 75.71 then S2 73.99.
Tactical read: Price is sitting just above pivot and heading toward R1; upside may be capped unless it breaks and holds above ~81.3.

Positive Catalysts

- Brand refresh and Olympic visibility (Milano Cortina Winter Olympics) can improve awareness and demand conversion over time.
- Strategic alignment with the M28 plan and expanding BRP Experiences footprint (225 destinations, 2M+ rides) supports long-term brand engagement.
- Recent quarter shows strong YoY growth and margin improvement (see financials), which can support sentiment if sustained.

Neutral/Negative Catalysts

- Near-term upside looks technically limited into 81.29 resistance versus downside to 75.71 support.
- Latest analyst action is Neutral with a 75 price target (below the current market price), which can act as a sentiment headwind.
- No notable hedge fund/insider accumulation signals recently (both described as Neutral), reducing “smart money” confirmation.

Financial Performance

Latest quarter: 2026/Q3.
Revenue: 2.2503B, +14.03% YoY (solid top-line growth).
Net income: 69.1M, +873.24% YoY (large rebound; suggests prior-year comp was weak).
EPS: 0.93, +830.00% YoY (strong profitability improvement).
Gross margin: 24.05%, +9.07% YoY (healthy margin expansion trend).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

[2026-01-09] UBS: maintained Neutral; raised price target to 75 from 70.
Wall Street pros: improving target indicates expectations stabilized/improved; Neutral stance suggests upside is not compelling at current levels.
Wall Street cons: PT (75) sits below current price (～79.6), implying the stock may be ahead of consensus near-term.

10 Analyst Rating

Wall Street analysts forecast DOO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DOO is 86.04 USD with a low forecast of 75 USD and a high forecast of 94.3 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

9 Buy

1 Hold

0 Sell

Strong Buy

Current: 77.845

Low

Averages

86.04

High

94.3

Current: 77.845

Low

Averages

86.04

High

94.3

UBS

Neutral

maintain

$70 -> $75

AI Analysis

2026-01-09

Reason

UBS

Price Target