Should I Buy DECK? DECK 2026 Analysis

Should You Buy Deckers Outdoor Corp (DECK) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

115.450

1 Day change

3.85%

52 Week Range

174.380

Analysis Updated At

2026/02/04

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Not a good buy right now for an impatient buyer: price is in a bullish uptrend but sitting just below nearby resistance (~116) with short-term downside probabilities skewed negative.
Options flow is bullish (call-heavy) and analysts turned more positive after the Q3 beat, but insider selling is elevated, which is a meaningful near-term offset.
If you must act immediately: this is more of a hold / light add on weakness than an aggressive buy at ~$112–113.

Technical Analysis

Trend: Bullish structure with SMA_5 > SMA_20 > SMA_200 (uptrend intact).
Momentum: MACD histogram +1.369 and expanding → momentum still improving.
RSI(6): 65.3 → leaning warm/near-overbought but not extreme; upside may be more incremental from here.
Levels: Pivot/support 107.66; resistance R1 ~116.31 then R2 ~121.66. Current price (112.8) is closer to resistance than support, reducing immediate risk/reward attractiveness.
Pattern-based expectation provided: ~50% odds of modest declines (next day/week/month), supporting a “don’t chase here” stance.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Sentiment: Call-heavy volume (put/call volume 0.2) and OI put/call 0.87 → market positioning leans bullish.
Activity: Today’s option volume ~3.47x 30-day average → elevated attention/speculation.
Volatility: IV (30d) ~38.8 vs HV ~62.6 with low IV rank (~15) → options not priced as “panic/high fear,” generally constructive for longs.
Net take: Options market suggests bullish bias, but it’s not enough to override near-term technical placement (near resistance) plus insider selling.

Technical Summary

Sell

Buy

Positive Catalysts

- Product/news catalyst: Launch of HOKA Speedgoat 7 and Cielo X1 3.0 supports continued performance-footwear narrative and brand engagement.
- Fundamental catalyst: Fiscal 2026 Q3 beat and raised outlook commentary across the Street; multiple price-target hikes.
- Analyst tone: Many firms describe the business as “back on track,” citing DTC acceleration and international momentum.

Neutral/Negative Catalysts

- Insider activity: Insiders are selling, with selling amount up ~235.86% over the last month (not ideal for an immediate entry).
- Margin risk: Gross margin down YoY and some analysts flag tariff/margin headwinds and softer Q4 guide elements.
- Macro tape: Broader market down (~S&P -1%) and valuation-caution commentary (Einhorn) can pressure discretionary/retail sentiment short-term.
- Quant/pattern read supplied suggests slightly negative drift probabilities over the next week/month.

Financial Performance

Latest quarter: Fiscal 2026 / Q3.
Growth: Revenue $1.96B (+7.14% YoY); Net income $481.1M (+5.34% YoY); EPS $3.33 (+11.0% YoY) → solid earnings growth.
Profitability: Gross margin 59.84% (down 0.85pp YoY) → growth is healthy but margin is not expanding.
Summary: Fundamentally strong quarter with continued brand strength (HOKA/UGG), but margin/tariff sensitivity remains a swing factor.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent trend: Clear upward revisions after Q3—many firms raised price targets (Barclays 143, Citi 135, Stifel 140, UBS 161, Needham 138, Truist 132, BofA 120, Telsey 120).
Ratings mix: Predominantly Buy/Overweight; notable dissent remains (Goldman Sell PT 92; Bernstein Underperform PT 90; Telsey/BofA more neutral).
Wall Street “pros” view: Momentum improving at HOKA, DTC acceleration, international strength, strong execution and balance sheet.
Wall Street “cons” view: Margin/tariff headwinds, softer guide concerns, and debate about how much good news is already priced in.
Influential/congress activity: No recent congress trading data available in the last 90 days.

21 Analyst Rating

Wall Street analysts forecast DECK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DECK is 111.5 USD with a low forecast of 81 USD and a high forecast of 157 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

9 Buy

9 Hold

3 Sell

Moderate Buy

Current: 111.170

Low

Averages

111.5

High

157

Current: 111.170

Low

Averages

111.5

High

157

Telsey Advisory

Market Perform

maintain

$105 -> $120

AI Analysis

2026-02-02

Reason

Telsey Advisory

Price Target

$105 -> $120

AI Analysis

2026-02-02

maintain

Market Perform

Reason

Telsey Advisory raised the firm's price target on Deckers Outdoor to $120 from $105 and keeps a Market Perform rating on the shares. The company delivered a "healthy" Q3 beat, with UGG and HOKA "handily" exceeding market expectations, the analyst tells investors.

Barclays

Adrienne Yih

Overweight

maintain

$113 -> $143

2026-02-02

Reason

Barclays

Adrienne Yih

Price Target

$113 -> $143

2026-02-02

maintain

Overweight

Reason

Barclays analyst Adrienne Yih raised the firm's price target on Deckers Outdoor to $143 from $113 and keeps an Overweight rating on the shares post the fiscal Q3 report. The company "beat across the board," the analyst tells investors in a research note. The firm says Deckers is "back on track."

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DECK Should I Buy

DECK Should I Buy

Should You Buy Deckers Outdoor Corp (DECK) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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