Should I Buy CPNG? CPNG 2026 Analysis

Should You Buy Coupang Inc (CPNG) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

17.720

1 Day change

5.54%

52 Week Range

34.080

Analysis Updated At

2026/02/04

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Not a good buy right now for an impatient trader: the chart is still in a broader bearish structure (SMA_200 > SMA_20 > SMA_5) while the stock is dealing with an active, headline-driven cybersecurity/lawsuit overhang.
Short-term bounce potential exists (MACD histogram positive and expanding; RSI ~~37 near “washed-out” territory), but the risk/reward is unattractive until price reclaims the pivot (~~19.81) and holds above it.
Intellectia Proprietary Trading Signals
- AI Stock Picker: no signal on given stock today.
- SwingMax: No signal on given stock recently.
Hedge fund flow is a near-term negative (selling up ~252.5% QoQ), reinforcing the “don’t chase now” stance.

Technical Analysis

Trend/structure: Bearish moving-average stack (SMA_200 > SMA_20 > SMA_5) signals the prevailing downtrend is still intact.
Momentum: MACD histogram at +0.0797 and expanding suggests improving momentum and a potential rebound attempt.
RSI: RSI_6 = 36.95 (neutral-to-weak, close to oversold), consistent with a possible technical bounce but not a confirmed reversal.
Key levels: Pivot 19.813 (needs reclaim/hold for bullish traction); Support S1 18.887 then S2 18.314; Resistance R1 20.739 then R2 21.312.
Pattern-based outlook (provided): modest upside probabilities (next day +2.04% max likely, next week +3.49%, next month +15.14%), but these are lower-conviction vs. the current headline risk.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Sentiment: Put/Call ratios (OI 0.41; Volume 0.16) indicate call-heavy positioning (bullish/optimistic skew).
Activity: Today’s option volume is low vs 30-day average (46.6%), so the bullish skew is not backed by unusually strong participation.
Volatility: IV30 ~33.11 vs historical vol ~26.67 (options pricing in elevated uncertainty); IV percentile ~46.8 (mid-range, not extreme).

Technical Summary

Sell

Buy

Positive Catalysts

- Fundamentals are trending positively: strong Q3 growth and margin improvement (see financials below).
- Analyst tone is broadly constructive with multiple Overweight/Buy ratings and targets well above the current price.
- Potential technical rebound setup if price reclaims/holds above ~19.81 pivot and pushes toward ~20.74 resistance.
- Next major catalyst: QDEC 2025 earnings on 2026-03-05 (After Hours), which could reset sentiment if execution is strong.

Neutral/Negative Catalysts

- News flow is strongly negative: ongoing investigations and multiple class action lawsuits tied to alleged cybersecurity disclosure failures; this can cap rallies and trigger sharp selloffs on new headlines.
- “Event-driven” uncertainty remains high after a reported large-scale breach impact; reputational/regulatory and cost impacts (cybersecurity spend) are key risks.
- Hedge funds are selling aggressively (selling amount up ~252.5% over the last quarter), a notable bearish flow signal.
- Technical backdrop still bearish (MA stack), implying rallies may be sold until trend structure improves.

Financial Performance

Latest reported quarter: 2025/Q3.
Revenue: $9.267B, +17.81% YoY (solid top-line growth).
Net Income: $95M, +35.71% YoY (profitability improving faster than revenue).
EPS: $0.05, +25.00% YoY.
Gross Margin: 29.35%, +1.73% YoY (incremental margin expansion supports longer-term bull case).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent rating/target trend: generally bullish with some risk-adjustment after the breach.
2026-01-15: Deutsche Bank upgraded to Buy (from Hold), PT $25.
2025-12-14: Morgan Stanley kept Overweight, PT cut to $31 from $35 (cybersecurity spending/risk embedded; sees minimal operational impact).
2025-11-11: Barclays kept Overweight, PT raised to $40 from $36 post-Q3.
2025-11-06: Mizuho kept Neutral, PT raised to $32 from $30.
Wall Street pros vs cons: Pros = strong growth/margin trajectory and targets far above current price; Cons = cybersecurity/litigation headline risk and potential higher ongoing costs, which can compress multiples in the near term.

6 Analyst Rating

Wall Street analysts forecast CPNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CPNG is 33.83 USD with a low forecast of 22 USD and a high forecast of 40 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

4 Buy

2 Hold

0 Sell

Moderate Buy

Current: 16.790

Low

Averages

33.83

High

Current: 16.790

Low

Averages

33.83

High

Bernstein

Underperform

initiated

$17

AI Analysis

2026-02-05

New

Reason

Bernstein

Price Target

$17

AI Analysis

2026-02-05

New

initiated

Underperform

Reason

Bernstein initiated coverage of Coupang with an Underperform rating and $17 price target. The firm rolled out coverage of the Korea internet space with a preference for companies "exhibiting strong growth potential" driven by online penetration rates and companies with AI leadership. Bernstein expects the online channel shift to continue in the digital advertising space, with Korea less penetrated compared to the U.S. and China. The e-commerce and food delivery sectors are "showing limited growth opportunities," the firm contends.

Deutsche Bank

Peter Milliken

Hold

Buy

upgrade

$25

2026-01-15

Reason

Deutsche Bank

Peter Milliken

Price Target

$25

2026-01-15

upgrade

Hold

Buy

Reason

Deutsche Bank analyst Peter Milliken upgraded Coupang to Buy from Hold with a $25 price target.

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CPNG Should I Buy

CPNG Should I Buy

Should You Buy Coupang Inc (CPNG) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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