Not a good buy right now for an impatient buyer: no proprietary buy signals, weakening profitability (margin down), and technicians aren’t confirming an uptrend.
Options positioning is extremely call-heavy (bullish/speculative), but it’s paired with very high implied volatility—price may swing, yet edge is not clearly in your favor at this level.
Best stance now: wait/hold rather than buy; if you must act immediately, this is closer to a short-term speculation than a quality entry.
Trend/Momentum: MACD histogram is below zero and negatively expanding → bearish momentum building.
RSI(6) ~50.7 → neutral; no oversold edge to justify a rushed buy.
Moving averages: converging → indecision/transition, not a confirmed uptrend.
Price vs levels: $1.08 is below Pivot $1.095 (slightly bearish). Immediate support S1 ~$1.037 then S2 ~$1.002; resistance R1 ~$1.152.
Pattern-based projection: statistically favors +3.28% next day, -0.59% next week, +9.26% next month → mixed near-term, better odds only on a longer (1-month) bounce.
Options Data
Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio
Sentiment: Extremely call-skewed open interest (puts are tiny vs calls) and very low put volume → traders positioned bullish.
Volatility: 30D IV ~175.7% with IV percentile ~82 → options are expensive; market is pricing large moves.
Activity: Today’s options volume ~45 vs 30D average ratio ~40x, but absolute volume is still small → signal is sentimentally bullish but not deeply liquid/confirmed by size.
Net take: Bullish tilt, but high IV means you’re paying for that optimism; not a clean “buy shares now” confirmation.
Technical Summary
Sell
11
Buy
4
Positive Catalysts
Pre-market indication was positive (+3.70%) even as the broader market was flat.
Options market is heavily call-biased (strong bullish/speculative positioning).
Company “transformation efforts” noted by analysts as continuing (could support a reflex rally if execution improves).
Pattern-based stats suggest potential upside over the next month (+9.26% probability-weighted outcome).
Neutral/Negative Catalysts
and kept neutral ratings → limited near-term Wall St. conviction.
Financial Performance
Latest quarter: 2025/Q3.
Revenue: $125.396M, +2.74% YoY → modest growth, not a strong re-acceleration.
Net income: -$89.819M (still a large loss; the reported “increase” is unfavorable in economic terms).
EPS: -$0.67 (still negative; reported YoY “increase” implies deterioration vs prior year if loss magnitude grew).
Gross margin: 31.69%, -9.77% YoY → meaningful margin compression is a major fundamental headwind.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent Street stance is cautious/neutral:
2025-11-06 Baird: Neutral; price target cut to $1 from $1.75 after Q3.
2025-11-06 Telsey: Market Perform; price target cut to $1.50 from $1.75.
Direction of changes: targets lowered, ratings unchanged (still neutral-ish) → pros see transformation progress but not enough to call a true growth inflection.
Wall St. pros vs cons:
Pros: transformation efforts continuing; potential upside if consumer demand improves.
Cons: still not back to durable growth post-pandemic; margin pressure; limited conviction evidenced by target cuts.
Politicians/congress: No recent congress trading data available (no signal from that channel).
Wall Street analysts forecast COOK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COOK is 1.69 USD with a low forecast of 1 USD and a high forecast of 3 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
5 Analyst Rating
Wall Street analysts forecast COOK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COOK is 1.69 USD with a low forecast of 1 USD and a high forecast of 3 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Buy
4 Hold
0 Sell
Hold
Current: 0.970
Low
1
Averages
1.69
High
3
Current: 0.970
Low
1
Averages
1.69
High
3
Baird
Peter Benedict
Neutral
downgrade
$1
AI Analysis
2025-11-06
Reason
Baird
Peter Benedict
Price Target
$1
AI Analysis
2025-11-06
downgrade
Neutral
Reason
Baird analyst Peter Benedict lowered the firm's price target on Traeger to $1 from $1.75 and keeps a Neutral rating on the shares. The firm updated its model following Q3 results which suggested its transformation efforts are continuing.
Telsey Advisory
Market Perform
downgrade
2025-11-06
Reason
Telsey Advisory
Price Target
2025-11-06
downgrade
Market Perform
Reason
Telsey Advisory lowered the firm's price target on Traeger to $1.50 from $1.75 and keeps a Market Perform rating on the shares. The company has yet to return to growth following the pandemic, the analyst tells investors. The firm believes it will likely take a stronger consumer environment for the company's sales growth to accelerate.
Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for COOK
