Buy now (impatient entry): price is sitting right on major support (~53.50) while momentum is deeply washed out, creating a favorable risk/reward for a near-term rebound.
Positioning/sentiment supports upside: options put-call ratios are notably low (call-skew), and Wall Street remains broadly bullish with price targets far above the current price.
Catalyst path: expansion narrative + food/mobile initiatives are supportive, with the next major catalyst being earnings (2026-02-12 AH).
Trend: Bearish structure (SMA_200 > SMA_20 > SMA_5) confirms the stock is in a downtrend.
Momentum: MACD histogram is negative (-0.864) and worsening, signaling downside momentum is still present.
Mean-reversion setup: RSI_6 at ~20.8 indicates a very oversold condition (bounce-prone even within a downtrend).
Key levels: Pre-market ~53.46 is essentially on S1 support 53.501. If it holds, the first upside magnet is Pivot 57.692, then R1 61.882. A clean break below support opens room toward S2 50.912.
Pattern-based short horizon odds (provided): modestly negative skew beyond 1 day (-1.15% 1w, -3.62% 1m), consistent with the downtrend—this makes support-hold the key decision point.
RBC (2025-12-03/09) Outperform, PT $80, named a favorite.
Mizuho (2025-12-04) Outperform, PT $80 (raised from $70).
Piper Sandler (2025-11-06) Neutral, PT $63 (the main cautious outlier).
Wall Street pros: long runway for unit growth, visible SSS levers (food/mobile), brand resonance with younger consumers, margin expansion opportunity longer term.
Wall Street cons: near-term margin sensitivity (coffee/rent), and some skepticism around certain operational metrics (per prior cautious notes).
People Also Watch
Wall Street analysts forecast BROS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BROS is 76.64 USD with a low forecast of 63 USD and a high forecast of 85 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
Wall Street analysts forecast BROS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BROS is 76.64 USD with a low forecast of 63 USD and a high forecast of 85 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Buy
1 Hold
0 Sell
Strong Buy
Current: 52.420
Low
63
Averages
76.64
High
85
Current: 52.420
Low
63
Averages
76.64
High
85
Citi
initiated
$82
AI Analysis
2026-01-25
Reason
Citi
Price Target
$82
AI Analysis
2026-01-25
initiated
Reason
Citi initiated coverage of Dutch Bros with a Buy rating and $82 price target. The company has proven its portability across the U.S. and, beyond a multi-year "brand funnel" tailwind, other key same-store-sales levers are set to layer into the investment story in the coming 12-24 months, the analyst tells investors in a research note. Dutch Bros' on-trend concept is well positioned to win share despite the firm's muted view of the coffee-away-from-home market, the firm added.
Morgan Stanley
Overweight
downgrade
$84 -> $82
2026-01-20
Reason
Morgan Stanley
Price Target
$84 -> $82
2026-01-20
downgrade
Overweight
Reason
Morgan Stanley lowered the firm's price target on Dutch Bros to $82 from $84 and keeps an Overweight rating on the shares as part of the firm's 2026 outlook note on its restaurants and foodservice distributors coverage.
Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for BROS
