Should I Buy BBW? BBW 2026 Analysis

Should You Buy Build-A-Bear Workshop Inc (BBW) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

55.430

1 Day change

1.97%

52 Week Range

75.850

Analysis Updated At

2026/02/04

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Not a good buy right now for an impatient entry: near-term stats/technicals still lean bearish and the stock is trading below the key pivot (62.387).
Better risk/reward typically appears closer to first support (~59.49) or on a reclaim of the pivot with momentum; at 61.27 pre-market, you’re in the “in-between” zone.
Intellectia Proprietary Trading Signals
- AI Stock Picker: No signal on given stock today.
- SwingMax: No signal on given stock recently.

Technical Analysis

Trend/momentum: MACD histogram is negative (-1.119) though negatively contracting (bearish momentum is easing, but not reversed).
RSI(6) at 33.33: getting close to oversold territory; can bounce, but not a confirmed reversal signal by itself.
Moving averages: converging MAs suggest consolidation/indecision rather than a fresh uptrend.
Key levels: Pivot 62.387 (overhead), Support S1 59.489 then S2 57.699; Resistance R1 65.284 then R2 67.074.
Pattern-based forward drift: model indicates ~70% odds of -0.72% next day, -2.21% next week, -3.18% next month (near-term bias down).

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Positioning/sentiment: Put/Call ratios (OI 0.45, volume 0.67) skew more call-heavy, suggesting relatively bullish positioning.
Volatility: 30D IV 72.8 vs historical vol 33.85; IV percentile 91.2 implies options are expensive (market pricing elevated move/risk).
Activity: today’s options volume (170) is light vs 10D avg (321.2), while OI is elevated vs its 30D baseline (today vs OI avg 108.86) — positioning exists, but today’s flow isn’t especially aggressive.

Technical Summary

Sell

Buy

Positive Catalysts

- RSI near oversold + easing negative MACD momentum can set up a tactical bounce if price holds above ~59.5 support.

Neutral/Negative Catalysts

- Profitability pressure: tariffs/expense impacts are weighing on earnings expectations (explicitly cited by DA Davidson).
- Technicals still bearish-to-neutral (below pivot; MACD < 0), and the pattern-based outlook skews negative over 1D/1W/1M.
- No fresh news catalysts in the last week to force a sentiment reversal.
- High implied volatility can coincide with market uncertainty and choppier price action.

Financial Performance

Latest quarter: 2026/Q3.
Revenue: 122.679M, +2.72% YoY (modest growth).
Net income: 8.122M, -17.71% YoY (meaningful decline).
EPS: 0.62, -15.07% YoY (profit growth is deteriorating).
Gross margin: 53.65%, -0.87% YoY (margin compression consistent with tariff/cost pressure narrative).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

2025-12-10: CJS Securities initiated at Outperform with $70 PT.
2025-12-05: DA Davidson kept Buy but cut PT $85 → $70 after Q3; flagged tariff-driven P&L pressure and likely lower FY2026 profit estimates, partially offset by merchandising/higher price-point products.
Wall Street pros: still see upside and a longer-term growth runway.
Wall Street cons: near-term earnings/margin headwinds (tariffs) are the key friction and are already forcing estimate/target reductions.

2 Analyst Rating

Wall Street analysts forecast BBW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BBW is 70 USD with a low forecast of 70 USD and a high forecast of 70 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

2 Buy

0 Hold

0 Sell

Moderate Buy

Current: 54.360

Low

Averages

High

Current: 54.360

Low

Averages

High

CJS Securities

NULL -> Outperform

initiated

$70

AI Analysis

2025-12-10

Reason

CJS Securities

Price Target

$70

AI Analysis

2025-12-10

initiated

NULL -> Outperform

Reason

CJS Securities initiated coverage of Build-A-Bear with an Outperform rating and $70 price target.

DA Davidson

Keegan Cox

Buy

downgrade

$85 -> $70

2025-12-05

Reason

DA Davidson

Keegan Cox

Price Target

$85 -> $70

2025-12-05

downgrade

Buy

Reason

DA Davidson analyst Keegan Cox lowered the firm's price target on Build-A-Bear to $70 from $85 but keeps a Buy rating on the shares after its Q3 results. The stock fell as the impact of tariffs on the P&L catches up to models, which means 2026 profit estimates will likely need to come down, though merchandising efforts and higher price point products should help partially offset tariffs going forward, the analyst tells investors in a research note. The firm adds that over the longer-term, the company's unit growth story remains intact, which should help drive margin expansion with increased sales penetration.

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BBW Should I Buy

BBW Should I Buy

Should You Buy Build-A-Bear Workshop Inc (BBW) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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