Tesla Launches Affordable Cybertruck Model, Cuts Cyberbeast Price

Introduction of the Affordable Cybertruck Model

Tesla has unveiled a new dual-motor all-wheel-drive Cybertruck trim priced at $59,990, making it the most affordable option in the Cybertruck lineup. This model offers a range of 325 miles, catering to buyers seeking a balance between cost and performance. However, this affordability comes with some compromises. The towing capacity of the new trim is capped at 7,500 lbs, significantly lower than the 11,000 lbs offered by the Premium All-Wheel Drive trim. Additionally, the new version lacks premium features such as rear touchscreen functionality and enhanced ground clearance, which are available in higher-end models. These distinctions position the new trim as a budget-friendly alternative, targeting a broader customer base without fully sacrificing core performance features.

Price Reduction for the Cyberbeast Model

Tesla has reduced the price of its most expensive Cybertruck model, the Cyberbeast, from $114,990 to $99,990. The price cut is accompanied by the discontinuation of the Luxe Package, which previously included perks such as Supervised Self-Driving capabilities and complimentary access to Tesla's Supercharger network. The removal of this package simplifies the product offering and aligns with Tesla’s apparent shift toward more competitively priced vehicles. While the Cyberbeast remains the flagship model in terms of performance, the reduction in price could make it a more attractive option for buyers seeking premium features at a slightly lower cost.

Tesla’s Broader Pricing Strategy

These adjustments reflect Tesla’s broader strategy to appeal to cost-conscious buyers as part of its 2026 growth plan. By introducing lower-priced trims, Tesla aims to expand its market reach, particularly among customers hesitant to invest in high-end electric vehicles. The recent introduction of a $41,990 all-wheel-drive Model Y variant further underscores this approach. Positioned between the standard rear-wheel-drive and premium versions, this Model Y variant demonstrates Tesla’s focus on offering diverse pricing tiers to meet varying consumer demands. This pricing strategy not only makes Tesla’s vehicles more accessible but also strengthens its competitive edge in the increasingly crowded EV market.