Westlake Royal Expands Grove Collection with New Column Wraps and Color
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy WLK?
Source: Newsfilter
- Product Line Expansion: Westlake Royal Building Products has announced the expansion of its Grove Collection™ to include the new Rich Cedar color and column wraps, available in 6"x6" and 8"x8" sizes, aimed at enhancing the design potential of outdoor spaces and meeting designers' and builders' needs for warm wood tones.
- Ease of Installation: The new column wraps are designed to easily slip over existing columns, saving time and labor costs while providing aesthetic and functional versatility for various outdoor projects, thereby enhancing the product's market competitiveness.
- Durability and Maintenance: The Grove Collection combines the authentic aesthetics of stained wood with the durability of cellular PVC, featuring low maintenance, moisture and insect resistance, which eliminates the need for repainting and touch-ups, ensuring long-term reliability.
- Market Recognition: The collection has earned high praise from both trade professionals and homeowners for its thoughtful design, straightforward installation, and refined visual presence, and by expanding the product line, Westlake Royal further solidifies its leadership position in the building materials market.
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Analyst Views on WLK
Wall Street analysts forecast WLK stock price to fall
12 Analyst Rating
7 Buy
5 Hold
0 Sell
Moderate Buy
Current: 100.080
Low
70.00
Averages
82.64
High
92.00
Current: 100.080
Low
70.00
Averages
82.64
High
92.00
About WLK
Westlake Corporation is a global manufacturer and supplier of materials and products that enhance life every day. With operations in Asia, Europe, and North America, it provides building blocks for solutions from housing and construction to packaging and healthcare to automotive and the consumer. Its segments include Performance and Essential Materials and Housing and Infrastructure Products. The Performance and Essential Materials include Westlake North American Vinyls, Westlake North American Chlor-alkali & Derivatives, Westlake European & Asian Chlorovinyls, Westlake Olefins, Westlake Polyethylene and Westlake Epoxy. The Housing and Infrastructure Products include Westlake Royal Building Products, Westlake Pipe and Fittings, Westlake Global Compounds and Westlake Dimex. Its products are used in diverse consumer and industrial markets, including residential construction, automotive products, water treatment, wind turbines, coatings as well as other durable and non-durable goods.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Westlake Royal Launches Redesigned Website and Design Tool
- Website Redesign: Westlake Royal Building Products' newly redesigned website integrates all product brands, providing a unified digital experience that enhances accessibility for professionals and homeowners, thereby improving customer satisfaction.
- Design Tool Launch: The newly introduced Design Canvas tool leverages advanced AI technology to assist users in easily planning and visualizing exterior projects, catering to modern homeowners' needs for design inspiration.
- User Experience Enhancement: Users can start designing as guests using sample homes and suggested products, with realistic previews and before-and-after visualizations boosting user confidence and facilitating project progression.
- Personalized Services: Users can upload photos of their homes, utilizing AI for quick design region identification, allowing for easy mixing and matching of colors and styles, while generating material lists for procurement, thus enhancing design convenience and efficiency.
See More
Westlake Royal Expands Grove Collection with New Column Wraps and Color
- Product Line Expansion: Westlake Royal Building Products has announced the expansion of its Grove Collection™ to include the new Rich Cedar color and column wraps, available in 6"x6" and 8"x8" sizes, aimed at enhancing the design potential of outdoor spaces and meeting designers' and builders' needs for warm wood tones.
- Ease of Installation: The new column wraps are designed to easily slip over existing columns, saving time and labor costs while providing aesthetic and functional versatility for various outdoor projects, thereby enhancing the product's market competitiveness.
- Durability and Maintenance: The Grove Collection combines the authentic aesthetics of stained wood with the durability of cellular PVC, featuring low maintenance, moisture and insect resistance, which eliminates the need for repainting and touch-ups, ensuring long-term reliability.
- Market Recognition: The collection has earned high praise from both trade professionals and homeowners for its thoughtful design, straightforward installation, and refined visual presence, and by expanding the product line, Westlake Royal further solidifies its leadership position in the building materials market.
See More
Westlake Royal Expands Siding Options with New Profile and Colors
- New Siding Design: Westlake Royal's introduction of the V-Groove profile enhances the Celect® Cellular Composite Siding line, offering a modern aesthetic with its wide, flat profile and distinctive V-groove shape, catering to the growing demand for contemporary home designs.
- Diverse Color Options: The addition of five coastal-inspired colors—Coral Reef, Cottage Green, Peachy Keen, Sea Blue, and Sunkissed Yellow—broadens the palette for architects and homeowners, enhancing design possibilities and increasing market competitiveness.
- Durability and Maintenance: Engineered from cellular PVC, Celect siding combines the beauty of natural wood with low maintenance, featuring a unique gravity-lock design that withstands winds up to 210 mph, ensuring structural integrity while minimizing warping and shifting.
- Long-term Performance Assurance: Backed by a 25-year color protection limited warranty, the product resists dirt, seasonal staining, and insects, eliminating the need for caulking or repainting, thus ensuring lasting color and performance even in harsh climates, which boosts consumer confidence.
See More
Westlake Launches TrendLine Platform to Redefine Home Design
- Data-Driven Design: Westlake Royal Building Products has launched the TrendLine™ platform, which utilizes consumer data and expert insights to facilitate intentional home design, catering to the demand for high-performance materials and a 'Quiet Luxury' aesthetic.
- 2026 Design Trends: The TrendLine platform identifies five core trends, including Biophilic Design, Quiet Luxury, New Neutrality, Color Drenching, and Resilience & Protection, reflecting consumers' emphasis on natural connections and emotional well-being.
- Innovative Design Tool: The AI-powered Design Canvas™ tool empowers homeowners and building professionals to easily plan and visualize exterior projects, enhancing design confidence and streamlining the design process.
- Market Leadership: Westlake Royal Building Products is a leader in North American building product innovation and design, committed to providing high-quality, low-maintenance products that meet the diverse needs of building professionals and homeowners.
See More
TruExterior 5/8" Lap Siding Named Best of IBS™ Finalist
- Product Innovation: The TruExterior 5/8" Lap Siding combines the traditional aesthetic with high-performance poly-ash material, providing authentic thickness and shadow lines that meet market demand for classic styles, which is expected to enhance the company's competitiveness in the building materials market.
- Material Advantages: This siding utilizes a poly-ash blend that offers excellent dimensional stability and resistance to warping, eliminating the need for sealing cuts in the field, thereby reducing installation complexity and enhancing efficiency and customer satisfaction.
- Industry Recognition: The TruExterior 5/8" Lap Siding has been selected as a finalist for the 2026 Best of IBS™ Awards, showcasing its innovation and market impact within the construction industry, which may attract more attention from building professionals.
- Market Leadership: Westlake Royal Building Products, as a leader in North American building products, further solidifies its position in the residential construction market with the low-maintenance, high-quality features of the TruExterior line, which is expected to drive future sales growth.
See More
TruExterior 5/8" Lap Siding Named Best Outdoor Product Finalist
- Product Innovation: The TruExterior 5/8" Lap Siding combines the aesthetic appeal of traditional lap siding with high-performance poly-ash material, offering a true 5/8" thickness and cedar-like shadow lines, thereby enhancing market competitiveness by meeting demand for classic styles.
- Material Advantages: Made from poly-ash, the siding boasts excellent dimensional stability and resistance to warping, cracking, and splitting, which reduces the need for sealing ends or cuts in the field, thus lowering construction complexity and maintenance costs.
- Ease of Installation: TruExterior siding offers wood-like workability without requiring special tools, allowing installers to fasten it close to the edge, eliminating concerns about mushrooming and pre-drilling, which enhances construction efficiency.
- Industry Recognition: The product has been selected as a finalist for the 2026 Best of IBS™ Awards in both the Best Outdoor Product and Most Innovative Building Material categories, highlighting Westlake Royal's leadership and innovation in the residential construction industry.
See More
Westlake Royal Launches Redesigned Website and Design Tool
- Website Redesign: Westlake Royal Building Products' newly redesigned website integrates all product brands, providing a unified digital experience that enhances accessibility for professionals and homeowners, thereby improving customer satisfaction.
- Design Tool Launch: The newly introduced Design Canvas tool leverages advanced AI technology to assist users in easily planning and visualizing exterior projects, catering to modern homeowners' needs for design inspiration.
- User Experience Enhancement: Users can start designing as guests using sample homes and suggested products, with realistic previews and before-and-after visualizations boosting user confidence and facilitating project progression.
- Personalized Services: Users can upload photos of their homes, utilizing AI for quick design region identification, allowing for easy mixing and matching of colors and styles, while generating material lists for procurement, thus enhancing design convenience and efficiency.
See More
Westlake Royal Expands Grove Collection with New Column Wraps and Color
- Product Line Expansion: Westlake Royal Building Products has announced the expansion of its Grove Collection™ to include the new Rich Cedar color and column wraps, available in 6"x6" and 8"x8" sizes, aimed at enhancing the design potential of outdoor spaces and meeting designers' and builders' needs for warm wood tones.
- Ease of Installation: The new column wraps are designed to easily slip over existing columns, saving time and labor costs while providing aesthetic and functional versatility for various outdoor projects, thereby enhancing the product's market competitiveness.
- Durability and Maintenance: The Grove Collection combines the authentic aesthetics of stained wood with the durability of cellular PVC, featuring low maintenance, moisture and insect resistance, which eliminates the need for repainting and touch-ups, ensuring long-term reliability.
- Market Recognition: The collection has earned high praise from both trade professionals and homeowners for its thoughtful design, straightforward installation, and refined visual presence, and by expanding the product line, Westlake Royal further solidifies its leadership position in the building materials market.
See More
Westlake Royal Expands Siding Options with New Profile and Colors
- New Siding Design: Westlake Royal's introduction of the V-Groove profile enhances the Celect® Cellular Composite Siding line, offering a modern aesthetic with its wide, flat profile and distinctive V-groove shape, catering to the growing demand for contemporary home designs.
- Diverse Color Options: The addition of five coastal-inspired colors—Coral Reef, Cottage Green, Peachy Keen, Sea Blue, and Sunkissed Yellow—broadens the palette for architects and homeowners, enhancing design possibilities and increasing market competitiveness.
- Durability and Maintenance: Engineered from cellular PVC, Celect siding combines the beauty of natural wood with low maintenance, featuring a unique gravity-lock design that withstands winds up to 210 mph, ensuring structural integrity while minimizing warping and shifting.
- Long-term Performance Assurance: Backed by a 25-year color protection limited warranty, the product resists dirt, seasonal staining, and insects, eliminating the need for caulking or repainting, thus ensuring lasting color and performance even in harsh climates, which boosts consumer confidence.
See More
Westlake Launches TrendLine Platform to Redefine Home Design
- Data-Driven Design: Westlake Royal Building Products has launched the TrendLine™ platform, which utilizes consumer data and expert insights to facilitate intentional home design, catering to the demand for high-performance materials and a 'Quiet Luxury' aesthetic.
- 2026 Design Trends: The TrendLine platform identifies five core trends, including Biophilic Design, Quiet Luxury, New Neutrality, Color Drenching, and Resilience & Protection, reflecting consumers' emphasis on natural connections and emotional well-being.
- Innovative Design Tool: The AI-powered Design Canvas™ tool empowers homeowners and building professionals to easily plan and visualize exterior projects, enhancing design confidence and streamlining the design process.
- Market Leadership: Westlake Royal Building Products is a leader in North American building product innovation and design, committed to providing high-quality, low-maintenance products that meet the diverse needs of building professionals and homeowners.
See More
TruExterior 5/8" Lap Siding Named Best of IBS™ Finalist
- Product Innovation: The TruExterior 5/8" Lap Siding combines the traditional aesthetic with high-performance poly-ash material, providing authentic thickness and shadow lines that meet market demand for classic styles, which is expected to enhance the company's competitiveness in the building materials market.
- Material Advantages: This siding utilizes a poly-ash blend that offers excellent dimensional stability and resistance to warping, eliminating the need for sealing cuts in the field, thereby reducing installation complexity and enhancing efficiency and customer satisfaction.
- Industry Recognition: The TruExterior 5/8" Lap Siding has been selected as a finalist for the 2026 Best of IBS™ Awards, showcasing its innovation and market impact within the construction industry, which may attract more attention from building professionals.
- Market Leadership: Westlake Royal Building Products, as a leader in North American building products, further solidifies its position in the residential construction market with the low-maintenance, high-quality features of the TruExterior line, which is expected to drive future sales growth.
See More
TruExterior 5/8" Lap Siding Named Best Outdoor Product Finalist
- Product Innovation: The TruExterior 5/8" Lap Siding combines the aesthetic appeal of traditional lap siding with high-performance poly-ash material, offering a true 5/8" thickness and cedar-like shadow lines, thereby enhancing market competitiveness by meeting demand for classic styles.
- Material Advantages: Made from poly-ash, the siding boasts excellent dimensional stability and resistance to warping, cracking, and splitting, which reduces the need for sealing ends or cuts in the field, thus lowering construction complexity and maintenance costs.
- Ease of Installation: TruExterior siding offers wood-like workability without requiring special tools, allowing installers to fasten it close to the edge, eliminating concerns about mushrooming and pre-drilling, which enhances construction efficiency.
- Industry Recognition: The product has been selected as a finalist for the 2026 Best of IBS™ Awards in both the Best Outdoor Product and Most Innovative Building Material categories, highlighting Westlake Royal's leadership and innovation in the residential construction industry.
See More
