Viomi Technology names Shila Amzah as its brand ambassador for Malaysia
Brand Ambassador Announcement: Viomi Technology has appointed Malaysian singer Shila Amzah as its brand ambassador in Malaysia.
Product Launch Event: Amzah will participate in a product launch event on October 30, where Viomi will introduce its new AI water purifier, INNO.
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- Repurchase Program Progress: Viomi's board approved a share repurchase program on October 24, 2025, allowing for up to $20 million in American depositary shares (ADS), and as of December 31, 2025, approximately 1.02 million ADS have been repurchased for $2.5 million, reflecting the company's confidence in its fundamentals.
- Funding Utilization: The repurchases were funded using the company's existing cash reserves, leaving approximately $17.5 million available for future buybacks, indicating robust financial management and confidence in future growth.
- Strategic Implications: CEO Xiaoping Chen emphasized that the repurchase program underscores the company's confidence in its long-term growth prospects, aligning with its 'Global Water' strategy to continuously deliver value to shareholders.
- Market Positioning: As a leading technology company in home water solutions in China, Viomi leverages its unique 'Equipment + Consumables' business model and AI technology to enhance water quality monitoring and filter replacement rates, further promoting the adoption of water purification products.

- Sales Performance Breakthrough: During the 2025 Black Friday and Cyber Monday sales period, VIOMI entered the Top 19 in the U.S. water purifier category by sales volume, with its under-sink tankless RO purifier achieving No. 4 in its subcategory, marking the highest rankings in the company's history on the platform and indicating strong growth potential in the North American market.
- Revenue Growth: As of November 2025, VIOMI's U.S. market sales revenue has surpassed that of comparable peer brands at similar stages of market entry, reflecting the company's technological capabilities, product competitiveness, and supply chain strengths, thereby solidifying its market position.
- Patent Technology Accumulation: VIOMI has secured 1,847 patents in the field of water purification, including 690 invention patents, providing robust intellectual property support for ongoing product innovation and quality enhancement, ensuring its leading position in a competitive market.
- Strategic Product Positioning: VIOMI anticipates that its flagship MASTER M1 will serve as a core growth driver in the U.S. market in 2026, featuring 9-stage RO filtration and an AI-enabled smart-touch faucet, aimed at meeting North American consumer expectations for water safety and product convenience.
Viomi Technology's ROCE: Viomi Technology has a return on capital employed (ROCE) of 12%, which is average for the Consumer Durables industry, but shows stability with no significant growth over the past five years.
Investment Risks: The company has a high current liabilities to total assets ratio of 44%, indicating that a large portion of its funding comes from suppliers or short-term creditors, which introduces risk.
Stock Performance: Viomi Technology's stock has declined by 55% over the last five years, leading to skepticism about its potential for significant future growth or becoming a multi-bagger investment.
Alternative Opportunities: Investors seeking higher returns may want to consider other companies that currently achieve over 25% return on equity, as Viomi Technology does not exhibit the traits of a high-growth stock.
- Smart Home Revolution: VIOMI's AI-powered water purifiers are offering up to 50% discounts during Black Friday, aiming to enhance household water safety and meet the growing market demand.
- Product Diversity: The promotion features the flagship MASTER M1, the family-sized VORTEX V8, and the cost-effective VORTEX V6, catering to diverse water needs and strengthening market competitiveness.
- Efficient Filtration Technology: The MASTER M1 utilizes a 9-stage precision filtration and remineralization process that effectively removes over 99% of harmful substances, ensuring the safety of every drop and enhancing the drinking experience for users.
- Long-Term Value: The VORTEX V8 boasts an 800 GPD flow rate and a 3:1 pure-to-drain ratio, significantly reducing water waste, while its compact design saves space and ensures long-term reliability, making it ideal for modern households.
- Smart Home Revolution: VIOMI leverages AI technology to enhance household water safety, with the MASTER M1 purifier utilizing a 9-stage filtration and remineralization system that significantly reduces reliance on bottled water while improving drinking experience.
- High Flow Rate Design: The VORTEX V8 features an 800 GPD flow rate, catering to busy households' water needs, while its 3:1 pure-to-drain ratio significantly reduces water waste, lowering environmental footprints.
- Affordable Choice: The VORTEX V6, with a 600 GPD flow rate and 9-stage filtration, provides up to 99.60% reduction in PFOA/PFOS, ensuring small households can enjoy high standards of water safety without breaking the bank.
- Promotional Event Timing: VIOMI's Black Friday sale runs exclusively on Amazon from November 20 to December 1, offering discounts of up to 50%, attracting significant consumer interest in improving household water quality.

Financial Performance: Viomi Technology (VIOT) reported a Non-GAAP EPADS of $0.26 for the first half of the year, with revenue reaching $206.27 million, exceeding expectations by $17.28 million.
Investor Engagement: The company presented at the Deutsche Bank ADR Virtual Investor Conference 2025, highlighting its strategic initiatives and future outlook.
Strategic Shifts: Viomi's new strategy focusing on water products is anticipated to significantly impact its future direction and market positioning.
Stock Movement: Following the announcement of a $20 million buyback, Viomi Technology's stock surged by 13%.







