Viking Becomes Official Cruise Line of PGA TOUR Through 2030
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 08 2026
0mins
Should l Buy VIK?
Source: Businesswire
- Brand Partnership: Viking has entered a multi-year marketing agreement with the PGA TOUR, designating it as the official cruise line, which aims to enhance brand awareness through media and digital placements until 2030.
- Market Fit: Richard Marnell, Viking's EVP of Marketing, stated that both travel and golf are significant priorities for many guests, making this partnership a natural fit that reinforces their commitment to supporting cultural programming.
- Global Reach: With a fleet of over 100 ships exploring 21 rivers and five oceans, Viking is expected to leverage the PGA TOUR's global influence to attract more customers interested in culture and travel experiences.
- Long-term Strategy: This partnership not only boosts Viking's brand visibility but also aligns with its longstanding history of supporting cultural events, thereby enhancing its competitiveness in the premium travel market.
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Analyst Views on VIK
Wall Street analysts forecast VIK stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for VIK is 71.93 USD with a low forecast of 59.00 USD and a high forecast of 85.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
8 Buy
3 Hold
1 Sell
Moderate Buy
Current: 72.250
Low
59.00
Averages
71.93
High
85.00
Current: 72.250
Low
59.00
Averages
71.93
High
85.00
About VIK
Viking Holdings Ltd provides destination-focused journeys on rivers, oceans, and lakes around the world. The Company offers travel experiences on all seven continents in all three categories of the cruise industry - river, ocean, and expedition cruising. Its cruise line offers experiences on all seven continents with itineraries across five oceans, 21 rivers and five lakes, and a focus primarily on destinations in Europe and the Mediterranean, rather than the Caribbean. The Company’s fleet includes 58 longships accommodating 190 passengers, 11 ocean ships, including the Viking Yi Dun, accommodating 930 or 998 passengers and two expedition ships accommodating 378 passengers. Its in-house operations include Nautical, Hotel Services and Land Operations Departments. Its fleet comprised of various ships, such as Viking Gymir, Viking Fjorgyn, Viking Radgrid, Viking Kari, Viking Vilhjalm, Viking Hermod, Viking Hemming, Viking Neptune, Viking Polaris, Viking Octantis, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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