Vera Bradley Reports Q3 Revenue of $62.3M

Written by Emily J. Thompson, Senior Investment Analyst

Updated: Dec 11 2025

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Should l Buy VRA?

Reports Q3 revenue $62.3M vs. $70.5M last year. "Our third quarter results demonstrate progress in our comprehensive transformation strategy, which we have now branded as Project Sunshine, our five-pillar initiative anchored on reclaiming Vera Bradley's joyful optimism while fueling operational excellence. Project Sunshine encompasses sharpening our brand focus, resetting our go-to-market approach, rewiring our digital ecosystem, implementing Outlet 2.0, and reimagining how we work as an organization," said Ian Bickley, Executive Chairman. "With third quarter revenues of $62.3 million, our Direct Segments registered sequential improvement across key metrics including positive comparable Brand channel sales for five months from back-to-school through Black Friday weekend. The successful return of iconic styles like the Original 100 Bag, the Vera and Glenna Totes also give us confidence we're moving Vera Bradley in the right direction. While significant work remains, these early wins and our continued focus on profitability and cash generation position us well for sustainable growth."

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About VRA

Vera Bradley, Inc. is a designer of women’s handbags, luggage and other travel items, fashion and home accessories, and gifts. The Company operates through two segments: Vera Bradley Direct (VB Direct) and Vera Bradley Indirect (VB Indirect). The VB Direct business consists of sales of Vera Bradley products through Vera Bradley Full-Line and Outlet stores in the United States; Vera Bradley’s websites, www.verabradley.com, outlet.verabradley.com, and international.verabradley.com; and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect business consists of sales of Vera Bradley products to approximately 1,200 specialty retail locations throughout the United States, as well as select department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, and royalties recognized through licensing agreements related to the Vera Bradley brand.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

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Vera Bradley, Inc. Reports Reduced Losses in Q3

Dec 11 2025NASDAQ.COM

Third Quarter Loss: Vera Bradley, Inc. reported a loss of -$12.37 million for the third quarter, slightly improving from a loss of -$12.80 million in the same period last year.
Adjusted Earnings: Excluding certain items, the company reported adjusted earnings of -$8.31 million, or -$0.30 per share.
Revenue Decline: The company's revenue decreased by 11.7%, falling to $62.25 million from $70.48 million in the previous year.
Earnings Comparison: The earnings per share (EPS) for the quarter was -$0.44, compared to -$0.46 in the prior year.

Vera Bradley's Profit Margins Suffered More Than Its Famous Totes

Dec 11 2025Benzinga

Stock Performance: Vera Bradley, Inc. experienced a 20.47% drop in stock price to $1.71 after reporting a wider-than-expected adjusted third-quarter loss of 30 cents per share, despite quarterly sales exceeding expectations.
Sales and Revenue Decline: The company's direct segment revenues fell by 5.3% to $49.7 million, while indirect segment revenues saw a significant 30.2% decrease, primarily due to reduced orders in specialty and key accounts.
Margin and Profitability Issues: Gross profit decreased to $26.2 million, representing 42.1% of net revenues, down from 54.5% in the previous year, with an adjusted operating loss of $11.1 million compared to $5.0 million the prior year.
Future Outlook: Despite challenges, the relaunch of iconic styles has provided some optimism for the company's transformation strategy, branded as Project Sunshine, focusing on profitability and sustainable growth.