USANA Health Sciences Projects $925M in 2025 Net Sales, Exceeding Guidance
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 12 2026
0mins
Should l Buy USNA?
Source: seekingalpha
- Sales Guidance Raised: USANA anticipates consolidated net sales of approximately $925 million for fiscal year 2025, surpassing its previous guidance of $920 million and the consensus estimate of $919.85 million, indicating robust performance in its nutritional business.
- Core Business Contribution: The core nutritional segment is expected to generate around $777 million in sales, while Hiya and Rise Wellness are projected to contribute approximately $132 million and $16 million, respectively, highlighting the company's ongoing growth in diversified product lines.
- 2026 Outlook: The company has issued its initial net sales outlook for fiscal year 2026 in the range of $925 million to $1 billion, with USANA expected to contribute $720 million to $765 million, indicating strong future growth potential for Hiya and Rise Wellness as well.
- Positive Market Reaction: USANA's stock rose 1.4% in pre-market trading to $20.14, reflecting investor optimism regarding the company's future performance.
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Analyst Views on USNA
Wall Street analysts forecast USNA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for USNA is 39.00 USD with a low forecast of 39.00 USD and a high forecast of 39.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
0 Buy
1 Hold
0 Sell
Hold
Current: 21.340
Low
39.00
Averages
39.00
High
39.00
Current: 21.340
Low
39.00
Averages
39.00
High
39.00
About USNA
USANA Health Sciences, Inc. and subsidiaries is a global nutrition, personal health and wellness company that develops and manufactures science-based nutritional and personal care products. Its segments include Direct selling and Hiya direct-to-consumer. The Direct Selling segment develops and manufactures science-based nutritional, personal care and skincare products with a primary focus on promoting long-term health and wellness in various geographic markets worldwide that are distributed through the direct selling channel. The Hiya direct-to-consumer segment is a provider of children’s health and wellness products in the United States that are distributed through the direct-to-consumer channel. Its product line includes USANA Nutritionals Optimizers, Essentials/CellSentials, and Foods. USANA Nutritionals Optimizers products include Proflavanol, CoQuinone 30, and BiOmega-3. Essentials/CellSentials products include USANA CellSentials and HealthPak 100.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Core Business Contribution: The core nutritional segment is expected to generate around $777 million in sales, while Hiya and Rise Wellness are projected to contribute approximately $132 million and $16 million, respectively, highlighting the company's ongoing growth in diversified product lines.
- 2026 Outlook: The company has issued its initial net sales outlook for fiscal year 2026 in the range of $925 million to $1 billion, with USANA expected to contribute $720 million to $765 million, indicating strong future growth potential for Hiya and Rise Wellness as well.
- Positive Market Reaction: USANA's stock rose 1.4% in pre-market trading to $20.14, reflecting investor optimism regarding the company's future performance.
See More
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- Significance of Self-Renewal Day: February 2 is designated as Self-Renewal Day, aimed at prompting business leaders to reassess strategies and personal development, emphasizing that sustained corporate success begins with leaders' commitment to self-breakthroughs.
- Choices of Leaders: USANA CEO Kevin Guest shares his experience of walking away from his dream of being a full-time musician to pursue leadership and service, illustrating that true self-renewal requires courage and a focus on long-term values.
- Necessity of Transformation: Guest emphasizes that modern executives must break free from familiar patterns and face challenges to achieve genuine transformation and growth, highlighting that stagnation is the enemy of progress.
- Six Concrete Steps: Guest outlines six specific steps for leaders looking to elevate their performance, encouraging them to transform Self-Renewal Day into a catalyst for long-term strategic growth, stressing the importance of intentional action.
See More
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- Importance of Self-Renewal: USANA CEO Kevin Guest emphasizes that Self-Renewal Day serves as a pivotal moment for business leaders to reassess strategies and personal development, indicating that sustained corporate success begins with leaders' commitment to breaking the status quo.
- Courage and Choice: Guest shares his story of walking away from a dream of becoming a full-time musician to pursue leadership, highlighting that true self-renewal requires courage and a choice for long-term values over short-term comfort.
- Six Concrete Steps: Guest outlines six steps to help leaders elevate their performance, including conducting a personal audit, reconnecting to core values, and prioritizing high-value relationships, aimed at breaking stagnation and fostering personal and professional growth.
- Social Responsibility and Impact: Proceeds from Guest's book, All the Right Reasons, benefit the USANA Foundation, which has provided over 112 million meals to hungry children, showcasing the integration of purposeful growth and social responsibility.
See More
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- Strategic Partnership: Doseology has formed a strategic partnership with McKinney Regulatory Science Advisors to enhance its regulatory compliance capabilities, ensuring product development meets stringent FDA requirements, thereby accelerating market entry and strengthening competitiveness.
- Market Outlook: The global pouch market is projected to exceed $69.46 billion by 2032, and through its collaboration with McKinney, Doseology aims to secure a leading position in this rapidly growing market, driving the commercialization of its innovative oral products.
- Compliance Advantage: McKinney will provide Doseology with comprehensive regulatory guidance, including PMTA preparation and post-market compliance, ensuring its products gain approval in a complex regulatory environment, thus reducing market access risks.
- Science-Driven Approach: Doseology is committed to a science and innovation-driven strategy, ensuring its products not only meet consumer demands but also gain regulatory recognition, thereby establishing a sustainable business model in a competitive market.
See More
Doseology Sciences Partners with McKinney to Enhance Regulatory Compliance
- Market Potential: The global consumer healthcare market is projected to reach $362.17 billion by 2026, and Doseology is enhancing its regulatory compliance capabilities through a partnership with McKinney Regulatory Science Advisors, thereby strengthening its competitive position in this landscape.
- Strategic Collaboration: The partnership with McKinney will encompass formulation strategy, data generation, and PMTA preparation, ensuring that Doseology's product development is not only innovative but also aligned with regulatory expectations, laying the groundwork for entry into a global pouch market expected to exceed $69.46 billion.
- Clear Regulatory Pathway: McKinney's expert guidance will assist Doseology in expediting market access under FDA requirements while strengthening intellectual property protection through aligned formulation and testing strategies, ensuring its products stand out in a competitive market.
- Leadership Team Enhancement: Doseology has appointed Patrick Sills, a former executive from Swedish Match and Philip Morris International, as its commercial leader, combining a robust regulatory strategy with secured manufacturing infrastructure to propel the company towards market entry, showcasing strong growth potential.
See More
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- EPS Downgrades: A review reveals that Sendas Distribuidora S.A. (ASAIY) received an ‘F’ EPS Revisions Grade, indicating significant downward adjustments by analysts that could undermine investor confidence.
- Poor Industry Performance: Edgewell Personal Care (EPC) and Flowers Foods (FLO) also received ‘F’ grades, reflecting structural challenges within the consumer staples sector that may lead to overall market weakness.
- Increased Market Risks: Premium Brands (PRBZF) and PriceSmart (PSMT) are similarly rated low, highlighting the vulnerability of mid to low cap consumer staples stocks in the current market environment, potentially affecting their financing and expansion capabilities.
- Investor Caution: Shiseido Company (SSDOY) and USANA Health Sciences (USNA) face EPS downgrades as well, prompting investors to remain vigilant regarding these stocks to avoid potential financial risks.
See More
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- Sales Guidance Raised: USANA anticipates consolidated net sales of approximately $925 million for fiscal year 2025, surpassing its previous guidance of $920 million and the consensus estimate of $919.85 million, indicating robust performance in its nutritional business.
- Core Business Contribution: The core nutritional segment is expected to generate around $777 million in sales, while Hiya and Rise Wellness are projected to contribute approximately $132 million and $16 million, respectively, highlighting the company's ongoing growth in diversified product lines.
- 2026 Outlook: The company has issued its initial net sales outlook for fiscal year 2026 in the range of $925 million to $1 billion, with USANA expected to contribute $720 million to $765 million, indicating strong future growth potential for Hiya and Rise Wellness as well.
- Positive Market Reaction: USANA's stock rose 1.4% in pre-market trading to $20.14, reflecting investor optimism regarding the company's future performance.
See More
