Unity Shares Plunge Nearly 26%, Roblox and Take-Two Also Decline
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 30 2026
0mins
Should l Buy UL?
Shares of Unity (U), Roblox (RBLX) and Take-Two (TTWO) are trading lower after Google (GOOGL) said that Google AI Ultra subscribers in the U.S. can now try out Project Genie, an experimental research prototype that lets users create and explore worlds. The new DeepMind AI prototype lets users create Interactive 3D environments directly from text prompts. In late morning trading, Unity plunged almost 26%, Roblox dropped over 11% and Take-Two slipped about 10%.
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Analyst Views on UL
Wall Street analysts forecast UL stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for UL is 68.37 USD with a low forecast of 60.10 USD and a high forecast of 74.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
2 Buy
1 Hold
0 Sell
Moderate Buy
Current: 71.570
Low
60.10
Averages
68.37
High
74.00
Current: 71.570
Low
60.10
Averages
68.37
High
74.00
About UL
Unilever PLC is a United Kingdom-based global consumer goods business. The Company's segments include Beauty & Wellbeing, Personal Care, Home Care and Foods. The Beauty & Wellbeing segment primarily sells hair care (shampoo, conditioner, styling), skin care (face, hand and body moisturizers) and includes Prestige Beauty and Wellbeing. The Personal Care segment primarily sells skin cleansing (soap, shower), deodorant and oral care (toothpaste, toothbrush, mouthwash) products. The Home Care segment primarily sells fabric care (washing powders and liquids, rinse conditioners) and a range of home and hygiene cleaning products. The Foods segment primarily sells cooking aids and mini-meals (soups, bouillons, seasonings), condiments (mayonnaise, ketchup) and Unilever Food Solutions. The Company's beauty & wellbeing brands include CLEAR, Dermalogica, Liquid I.V., Dove and TRESemme. The Company's home care brands include Cif, Comfort, Domestos, OMO, Radiant, Sunlight and Surf.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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See More
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- Experience Economy Growth: The company's experiences division, which includes theme parks, resorts, and cruises, achieved quarterly revenue of $10 billion for the first time, indicating strong consumer demand for entertainment experiences that drive overall performance.
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See More
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- Disney Earnings Highlight: Disney's first fiscal quarter report exceeded analyst expectations, with shares rising 3%, notably achieving $10 billion in quarterly revenue for its experiences division, showcasing strong performance in theme parks and resorts, thereby reinforcing its leadership in the entertainment sector.
- Market Turbulence Impact: Despite the three major indexes rising overall in January, stock futures slid before the opening bell due to sell-offs on Friday, reflecting investor concerns about market volatility, particularly in precious metals and cryptocurrencies.
- Government Shutdown Risk: The U.S. government partially shut down after Congress failed to pass a funding bill, with the House expected to discuss the Senate-approved spending package today, which could have short-term implications for market sentiment if passed.
- Food Industry Restructuring Trend: As regulatory scrutiny intensifies and consumer demand for processed goods declines, food producers like Kraft Heinz and Keurig Dr Pepper plan to split or divest underperforming businesses, indicating a trend of consolidation and optimization within the industry, with 42% of M&A executives in the consumer sector preparing to sell assets in the next three years.
See More
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- Split Announcement: Kraft Heinz has announced plans to split into two independently traded companies later this year, reversing the 2015 merger with Heinz, reflecting a strategic response to changing market demands.
- Market Pressure: As consumers and regulators push back against ultra-processed foods, many large food companies are divesting underperforming brands, with Kraft Heinz's split being a direct response to this trend.
- Sales Decline: Over the past decade, consumer demand for grocery items from the inner aisles has decreased, leading to slowing sales for Kraft Heinz, whose stock has plummeted 73% since the merger.
- Industry Trend: According to Bain's survey, nearly half of M&A activity in the consumer products sector in 2024 will stem from divestitures, indicating that large food companies are reassessing their portfolios to tackle market challenges.
See More
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- Divestiture Trend: According to Bain, nearly half of the M&A activity in the consumer products sector in 2024 is driven by divestitures, indicating that Big Food companies are selling off underperforming brands to tackle weak market demand.
- Increased Market Pressure: With consumers and regulators pushing back against ultra-processed foods, companies like Unilever and Kraft Heinz are splitting or divesting iconic brands to regain investor confidence and improve financial performance.
- Sales Decline Phenomenon: Major food companies are experiencing declining sales, particularly as consumer preferences shift towards fresh and healthy foods, leading to shrinking volumes for many traditional brands and negatively impacting stock performance.
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See More
