Unexpected Turn: Armani's Will Paves the Way for Fashion Empire Sale
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 12 2025
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Should l Buy ?
Source: Reuters
Giorgio Armani's Will: The late designer's will instructs heirs to sell a 15% stake in his fashion house within 18 months and an additional 30% to 54.9% stake within three to five years, with priority given to luxury giants like LVMH, L'Oreal, and EssilorLuxottica.
Control and Legacy: The will ensures that the Fondazione Giorgio Armani and Armani's partner will maintain significant voting rights, controlling 70% of the company, while also proposing the next CEO, thereby preserving the brand's founding principles and independence.
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About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





