Uber Prepares For Paris Olympics With Free Cruises And Discounts
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 29 2024
0mins
Should l Buy UBER?
Source: Benzinga
- Uber's Preparations for Paris Olympics: Uber is introducing new initiatives in anticipation of increased demand during the upcoming Olympics in Paris, including free Seine river cruises and champagne tastings through "Uber Cruises" and "Uber Bubbles."
- Investment in Driver Incentives: Uber plans to invest significantly in driver incentives and rider discounts to support the surge in visitors expected during the summer games.
- Record Number of Drivers: The company expects to have 40,000 drivers available on its platform during the Olympics to meet the high demand.
- Enhanced Services and Accessibility: Uber will offer more affordable options and promotions, utilize dynamic pricing, and provide updated maps and routing information for drivers to ensure smooth operations.
- Stock Performance and Investment Opportunities: UBER stock has seen a significant increase, and investors can access it through ETFs like IShares U.S. Transportation ETF IYT and Fidelity Electric Vehicles And Future Transportation ETF FDRV.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy UBER?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on UBER
Wall Street analysts forecast UBER stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for UBER is 114.67 USD with a low forecast of 73.00 USD and a high forecast of 150.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
31 Analyst Rating
27 Buy
3 Hold
1 Sell
Strong Buy
Current: 75.210
Low
73.00
Averages
114.67
High
150.00
Current: 75.210
Low
73.00
Averages
114.67
High
150.00
About UBER
Uber Technologies, Inc. operates a technology platform that uses network and technology to power movement from point A to point B. It develops and operates technology applications supporting a variety of offerings on its platform (platform(s)). Its segments include Mobility, Delivery and Freight. Mobility products connect consumers with drivers who provide rides in a variety of vehicles, such as cars, auto rickshaws, motorbikes, minibuses, or taxis. Delivery offerings allow consumers to search for and discover local restaurants, order a meal, and either pick-up at the restaurant or have the meal delivered. In certain markets, the Delivery segment provides offerings for grocery, alcohol, and convenience store delivery as well as select other goods. The Freight segment connects carriers with shippers on its platform, and gives carriers upfront, pricing and the ability to book a shipment. The Freight segment also includes transportation management and other logistics service offerings.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Partnership Expansion: Adyen and Uber's renewed global partnership, developed over more than a decade, now spans over 70 countries, supporting Uber's ongoing international growth and reflecting a shared commitment to achieving global scale.
- Payment Method Diversification: Uber leverages Adyen's Checkout API to introduce new payment methods in markets like the UAE, Hong Kong, and the Caribbean, enhancing user experience and boosting competitive positioning.
- Self-Service Innovation: Uber has launched kiosks powered by Adyen terminals at LaGuardia Airport, providing international visitors with a phone-free way to book rides, thereby simplifying the travel experience.
- Future Development Focus: The two companies will continue to collaborate on payment innovations, planning to integrate new payment methods and support new business lines for Uber in global airports and hotels, further driving Uber's global expansion.
See More
- Partnership Renewal: Adyen and Uber have renewed their global partnership after over a decade of successful collaboration, with Adyen continuing to serve as Uber's primary payment platform across more than 70 countries, reflecting the deep integration and trust between the two companies in the payment sector.
- Diversification of Payment Methods: Uber is leveraging Adyen's global payment platform to introduce local acquiring services in new markets such as the UAE, Hong Kong, and the Caribbean, while also integrating emerging payment methods like Pix, AfterPay, and WeChat Pay to cater to diverse customer needs, further driving Uber's international growth.
- Innovative Payment Solutions: Uber has launched self-service kiosks equipped with Adyen terminals, providing international travelers with a phone-free way to book rides, with the first kiosk already operational at LaGuardia Airport and plans for expansion to more hotels and international airports in the coming months to enhance user experience.
- Future Development Strategy: The two companies will continue to deepen their collaboration in payment innovations, planning to integrate new payment methods and support Uber's expansion into new business areas such as kiosks in airports and hotels, ensuring Uber's competitiveness and growth potential in the global market.
See More
- Partnership Continuation: Adyen and Uber's global partnership, which began in 2012, has now expanded to over 70 countries, indicating a deep trust and collaboration in payment technology that is expected to further drive Uber's international business growth.
- Payment Diversification: Uber's adoption of Adyen's payment platform in new markets such as the UAE, Hong Kong, and the Caribbean introduces local payment methods like Pix, AfterPay, and WeChat Pay, aimed at enhancing user experience and catering to global travelers' needs.
- Innovative Service Launch: Uber has introduced new self-service kiosks powered by Adyen's terminals, allowing international visitors to easily book rides without a phone, a move expected to significantly enhance user convenience and expand Uber's market reach.
- Future Development Focus: The two companies will continue to collaborate on integrating new payment methods and supporting new ventures, such as Uber kiosks in airports and hotels, demonstrating Adyen's commitment to enhancing Uber's payment experience and supporting its global expansion strategy.
See More
- Partnership Expansion: Adyen and Uber have renewed and expanded their global partnership after over a decade of successful collaboration, with Adyen continuing to serve as a key payments engine supporting Uber's international growth strategy across more than 70 countries.
- New Market Penetration: Uber is leveraging Adyen's services in new territories such as the UAE, Hong Kong, and the Caribbean, while expanding local acquiring capabilities in key regions like Japan, Mexico, New Zealand, and Australia, enhancing its global payment capabilities.
- Payment Innovation: The two companies will continue to collaborate on payment innovations, including the integration of new payment methods and support for Uber kiosks in airports, hotels, and venues globally, further enhancing user experience.
- Technology Empowerment: Uber's newly launched kiosks, powered by Adyen terminals, provide international visitors with a phone-free way to book rides, simplifying the ride request process and improving user convenience.
See More
- New Model Launch: Tesla announced the Semi truck will be available in Standard and Long Range trims, with the Standard trim offering a range of 325 miles and an energy consumption of 1.7 kWh per mile, showcasing its competitiveness in the electric heavy-duty truck market.
- Production Scale Increase: CEO Elon Musk confirmed that Tesla will ramp up Semi truck production this year, marking a strategic expansion in the electric truck sector and expected to meet the growing market demand.
- First Delivery: Tesla has delivered the first Semi truck to German logistics company DHL, which operates the vehicle in California, traveling 100 miles per day and requiring weekly charging, indicating its feasibility and efficiency in real-world operations.
- Stock Performance: Tesla's stock surged 3.50% to $411.11 at market close on Friday, further gaining 0.66% to $413.83 during the overnight session, reflecting positive market expectations regarding the Semi truck's prospects.
See More
- Massive Market Potential: Uber reported gross bookings of $193.4 billion in 2025, with driver earnings at $85.4 billion, highlighting the company's vast scale in global mobility and delivery markets, and the potential for significant profit enhancement through autonomous driving technology.
- Profitability Enhancement: After deducting driver costs, Uber's revenue for 2025 was $52 billion, with an adjusted non-GAAP profit of $5.2 billion, indicating that reducing driver expenses could substantially increase profit margins, positively impacting the company's financial performance.
- Strategic Tech Investments: Uber is collaborating with over 20 autonomous vehicle developers and plans to offer self-driving services in 15 cities by the end of 2026, demonstrating its strategic positioning and intent to lead in this emerging market.
- Attractive Valuation: With a price-to-sales ratio of 3.1 and a price-to-earnings ratio of 30.1, Uber appears undervalued compared to Tesla's 377 P/E ratio, making it an appealing option for long-term investors looking to capitalize on potential growth in the autonomous driving sector.
See More











