Tuya Smart Unveils Next-Gen AI Toys at Spielwarenmesse 2026

Written by Emily J. Thompson, Senior Investment Analyst

Source: PRnewswire

Updated: Jan 30 2026

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Should l Buy TUYA?

Source: PRnewswire

AI Product Showcase: Tuya Smart showcased a series of innovative AI products at the 2026 Spielwarenmesse in Nuremberg, garnering significant industry attention and potentially enhancing the company's global market influence.
Toy Market Potential: The company unveiled the secrets behind its next-generation AI toys, particularly the Nebula Plush AI Toy, which is expected to become a market favorite, further expanding its market share in the smart toy sector.
Innovation-Driven Technology: By showcasing advanced AI technologies, Tuya Smart not only enhanced its brand image but also demonstrated its technological leadership in the smart home and toy industries, which may attract more partners and investments.
Industry Trend Leadership: The successful showcase at the event indicates that Tuya Smart's innovative capabilities in the AI toy sector will lead industry trends, driving future product development and market demand.

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About TUYA

Tuya Inc is a company primarily engaged in the provision of artificial intelligence (AI) cloud platform service. Through its TuyaOpen open-source development framework and universal AI Agent engines, including the AI Agent development platform, the Company integrates multimodal AI capabilities to promote the deep integration of AI with the physical world. The Company offers physical AI solutions for smart devices, commercial applications, and industry developers through its cloud computing and spatial intelligence capabilities. Through its artificial Internet of Things developer platform, the Company has activated a global developer community of brands, original equipment manufacturers (OEMs), AI agents, system integrators and independent software vendors to collectively strive for smart solutions ecosystem.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

Tuya Smart Unveils AI Toys at Nuremberg Toy Fair

Feb 01 2026PRnewswire

AI Product Launch: Tuya Smart showcased a range of innovative AI products at the 2026 Nuremberg Toy Fair, marking a technological breakthrough in the smart toy sector, which is expected to drive sales growth and enhance market share.
Market Potential: The company revealed the secret behind its next-generation AI toys, particularly the Nebula Plush AI Toy, which is anticipated to become the next big hit in the market, further solidifying Tuya's leadership in the smart toy industry.
Fair Impact: The event attracted numerous industry participants, and Tuya's exhibition not only enhanced brand visibility but also paved the way for future collaboration opportunities, potentially leading to new business partnerships and investments.
Strategic Positioning: By showcasing its latest technologies at an international fair, Tuya Smart demonstrated its commitment to global expansion, aiming to meet the evolving consumer demands through innovative products, thereby driving long-term growth.

Tuya Smart Unveils Revolutionary AI Toys

Feb 01 2026PRnewswire

Product Launch Event: Tuya Smart showcased a series of revolutionary AI products at the 2026 Spielwarenmesse in Nuremberg, demonstrating its innovative capabilities in the global cloud platform service sector, which is expected to drive further expansion in the smart toy market.
AI Toy Innovation: The new Nebula Plush AI Toy is anticipated to become a future bestseller, integrating advanced AI technology to enhance children's interactive experiences, thereby increasing brand competitiveness and consumer appeal.
Significant Market Potential: With the rapid growth of the smart toy market, Tuya Smart's product innovations not only meet consumer demand for high-tech toys but also have the potential to generate substantial revenue growth, further solidifying its industry leadership.
Strategic Positioning: The successful showcase at the event highlights Tuya Smart's strategic positioning in the AI sector, indicating the company's commitment to capturing future growth opportunities through continuous technological innovation and market expansion.

Tuya Smart Unveils Innovative AI Toys

Feb 01 2026PRnewswire

Product Launch: Tuya Smart showcased a series of innovative AI products at the 2026 Nuremberg Toy Fair, reinforcing its leadership in cloud AI platform services and potentially driving growth in the smart toy market.
Market Potential: During the event, Tuya revealed the secrets behind the next generation of AI toys, particularly the Nebula Plush AI Toy, which is expected to become a market favorite, catering to the increasing consumer demand for smart toys.
Industry Impact: By showcasing its latest AI technologies, Tuya Smart not only enhances its brand image but may also attract more partners and investors, thereby strengthening its competitive position in the global toy industry.
Strategic Positioning: This product launch signifies Tuya Smart's strategic positioning in the smart toy sector, aiming to capture rapidly evolving market opportunities through innovative technology and product diversification.

Tuya Smart Unveils AI Toys at Nuremberg Fair

Jan 30 2026PRnewswire

AI Product Showcase: Tuya Smart showcased a series of innovative AI products at the 2026 Nuremberg Toy Fair, garnering significant industry attention and potentially enhancing the company's global market influence.
New Toy Market Trends: The company unveiled the secrets behind the next generation of AI toys, particularly the Nebula Plush AI Toy, which is expected to become a market favorite, further solidifying Tuya's leadership in the smart toy sector.
Innovation-Driven Technology: By showcasing advanced AI technologies, Tuya Smart not only enhanced its brand image but also demonstrated its technical prowess in the smart home and toy industries, likely attracting more partners and investments.
Significant Market Potential: With increasing consumer demand for smart toys, Tuya Smart's new products are poised for substantial sales growth in the coming years, further driving the company's performance improvement.

Tuya Smart Unveils Innovative AI Toys at Spielwarenmesse 2026

Jan 30 2026Newsfilter

Emotional Interaction Toys: Tuya Smart's Nebula Plush AI Toy features real-time LED facial expression feedback that responds to user emotions, enhancing user experience and emotional connection, marking a significant shift towards emotional companionship in AI toys.
Personalized Companionship Solutions: The Walulu AI toy can detect up to 19 distinct emotional responses and supports over 60 languages, allowing users to cultivate personality traits according to their preferences, addressing market demand for personalized companionship and driving brand differentiation.
Education and Creativity Fusion: The AI Learning Camera combines object recognition with cultural and educational content, providing real-time translation and pronunciation, igniting children's creativity and serving as a fun companion for exploring the world, showcasing a deep integration of education and entertainment.
Rapid Market Deployment: Tuya's AI toy solutions can reduce development cycles by over 60% and enable product launches in as little as 15 days, significantly lowering R&D costs by 30% to 50%, providing brands and retailers with an efficient path to market.