TrueCar Immediately Halts Three Business Initiatives
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6d ago
0mins
Should l Buy TRUE?
TrueCar announced that effective immediately it will shift its focus away from three initiatives: TrueCar+, TrueCar Marketing Solutions, and TrueCar Wholesale Solutions. These decisions reflect the company's post-acquisition priorities of delivering sustainable profitability and reinforcing TrueCar's role as a platform that supports dealers and customers. "These initiatives produced meaningful technology, insight, and learning, and the work behind them was solid and valuable," said Scott Painter, Founder and CEO of TrueCar. "While they are not aligned with where we are taking the core business, we may seek to monetize that intellectual property, including exploring the sale of all or components of TrueCar+ and the entire TCMS business. TrueCar is not a dealer. We do not sell cars. Our role is to connect consumers with trusted dealers and help those dealers operate more efficiently." As part of this strategic shift, TrueCar is retooling the organization to align its teams, resources, and priorities around its dealer- and customer-centric strategy. While the initiatives noted above contributed meaningful capabilities and learning, they are not delivering the results required in their current form.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy TRUE?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on TRUE
Wall Street analysts forecast TRUE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TRUE is 2.78 USD with a low forecast of 2.55 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
0 Buy
3 Hold
0 Sell
Hold
Current: 2.540
Low
2.55
Averages
2.78
High
3.00
Current: 2.540
Low
2.55
Averages
2.78
High
3.00
About TRUE
TrueCar, Inc. is an automotive digital marketplace that lets auto buyers and sellers connect to its nationwide network of Certified Dealers. The Company is developing a car-buying experience accessible to consumers on its TrueCar-branded Website and mobile applications as well as co-branded websites operated in partnership with over 250 brands and organizations such as Sam’s Club, AAA, and Navy Federal Credit Union. It simplifies the car-buying process for consumers by providing a personalized digital shopping experience that helps shoppers discover and compare vehicles with proprietary content and data-driven rankings; become informed on a vehicle’s fair market price; appraise the value of a vehicle they want to trade or sell; explore competitive financing solutions, and others. Its nationwide network of Certified Dealers extends across all 50 states and the District of Columbia and consists of both new car franchise dealers and independent dealers exclusively selling used vehicles.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
TrueCar Acquired by Fair Holdings for $227 Million, Refocusing on Profitability
- Transaction Completion: TrueCar has completed its acquisition by Fair Holdings, Inc. for $227 million, marking its transition to a private entity with founder Scott Painter returning as CEO to enhance profitability.
- Strategic Partnerships: The deal involves strategic partners like PenFed Credit Union, Zurich North America, and AutoNation, aiming to integrate products and services to support TrueCar's long-term vision and improve consumer car-buying experiences.
- Profitability Focus: Painter emphasized a disciplined approach to achieving sustainable profits, with plans to deepen collaborations with over 11,500 dealers to drive sales growth and increase market share.
- Enhanced Digital Experience: TrueCar will leverage its technology platform to provide transparent pricing and a streamlined digital experience, while PenFed expands its direct auto-lending capabilities through TrueCar, offering faster approvals and guaranteed savings to its members.
See More
TrueCar Acquired by Fair Holdings for $227 Million, Refocusing on Profitability
- Transaction Completion: TrueCar announced the completion of its acquisition by Fair Holdings, Inc. for $227 million, marking its transition to a private entity with founder Scott Painter returning as CEO to enhance profitability.
- Strategic Partnerships: The deal involves key partners like PenFed Credit Union and AutoNation, with PenFed expanding its direct auto-lending capabilities through TrueCar, offering faster approvals and transparent pricing, thereby strengthening TrueCar's market position.
- Long-Term Vision: TrueCar aims to build deep collaborative relationships with over 11,500 dealers to support its long-term strategy, focusing on enhancing the car-buying experience through technology while providing efficient sales support to dealers for mutual success.
- Industry Leader's Return: Scott Painter's return to TrueCar emphasizes a disciplined and focused operational approach aimed at achieving sustainable profitability and leveraging partnerships to expand market share and drive future growth.
See More
Truecaller AB Repurchases 616,000 B Shares, Total Buybacks Reach 9.26 Million
- Buyback Progress: Truecaller repurchased 616,000 B shares during week 3 of 2026, representing 0.17% of outstanding capital, demonstrating the company's ongoing commitment to shareholder returns.
- Cumulative Buyback Data: Since the initiation of the buyback program, Truecaller has repurchased a total of 9,260,594 shares, accounting for approximately 2.62% of outstanding capital, indicating proactive measures to enhance shareholder value.
- Buyback Suspension Notice: Truecaller paused buybacks after January 14 in accordance with regulations until the year-end report is published, reflecting the company's emphasis on financial transparency and compliance.
- Shareholder Structure Changes: As of January 16, 2026, Truecaller holds a total of 13,205,926 B and C shares, which corresponds to 5.15% of outstanding capital, potentially influencing future shareholder decisions and voting rights at the annual general meeting.
See More
Truecaller AB Repurchases 150,000 Shares, Exceeding 5% Ownership Threshold
- Buyback Program Implementation: On January 12, 2026, Truecaller repurchased 150,000 shares, bringing its total treasury shares to 17,753,712, which exceeds the 5% threshold of total shares, reflecting the company's commitment to enhancing shareholder value.
- Ownership Structure Change: Following the buyback, Truecaller holds 12,739,926 series B shares and 5,013,786 series C shares, totaling 5.02% of the company's total shares, laying the groundwork for optimizing its capital structure.
- Background of Buyback Plan: This buyback is part of Truecaller's program announced on May 30, 2025, which will continue until the Annual General Meeting in May 2026, aimed at increasing shareholder value and complying with Nasdaq issuer rules.
- Market Confidence Signal: Through this buyback, Truecaller not only boosts market confidence in its capital management capabilities but also demonstrates its commitment to building trust in communication within the digital economy, further solidifying its leadership position in the global communication platform.
See More
Truecaller Repurchases 1.6M B Shares, Totaling 8.6M Shares Bought Back
- Buyback Progress: During the week of January 5-9, 2026, Truecaller repurchased a total of 1,603,541 B shares, representing 0.45% of outstanding capital, demonstrating the company's ongoing commitment to shareholder returns.
- Buyback Program: Since the initiation of the buyback program on May 30, 2025, Truecaller has repurchased a total of 8,644,594 shares, approximately 2.44% of outstanding capital, aimed at enhancing earnings per share and boosting market confidence.
- Shareholder Authorization: Under the authorization from the 2025 Annual General Meeting, Truecaller is permitted to repurchase B shares until the 2026 AGM, ensuring that buybacks do not exceed 10% of the total shares, providing flexibility for future capital operations.
- Market Position: As of January 9, 2026, Truecaller holds 12,589,926 B shares and 5,013,786 C shares, totaling 4.98% of outstanding capital, reflecting a robust strategy in capital management.
See More
Truecaller Repurchases 1.6M B Shares, Totaling 8.6M in Buyback Program
- Buyback Progress: During the week of January 5-9, 2026, Truecaller repurchased 1,603,541 B shares, representing 0.45% of outstanding capital, demonstrating the company's ongoing commitment to shareholder returns.
- Cumulative Buybacks: Since the initiation of the buyback program, Truecaller has repurchased a total of 8,644,594 shares, approximately 2.44% of outstanding capital, which is expected to enhance earnings per share and boost market confidence.
- Program Details: The buyback program, launched on May 30, 2025, is set to continue until the 2026 AGM, aiming to keep repurchases below 10% of total shares, thereby optimizing the capital structure.
- Market Reaction: Truecaller’s buyback activities are conducted on Nasdaq Stockholm, and this move is anticipated to enhance shareholder value and potentially have a positive impact on the stock price, reflecting the company's confidence in future growth.
See More
TrueCar Acquired by Fair Holdings for $227 Million, Refocusing on Profitability
- Transaction Completion: TrueCar has completed its acquisition by Fair Holdings, Inc. for $227 million, marking its transition to a private entity with founder Scott Painter returning as CEO to enhance profitability.
- Strategic Partnerships: The deal involves strategic partners like PenFed Credit Union, Zurich North America, and AutoNation, aiming to integrate products and services to support TrueCar's long-term vision and improve consumer car-buying experiences.
- Profitability Focus: Painter emphasized a disciplined approach to achieving sustainable profits, with plans to deepen collaborations with over 11,500 dealers to drive sales growth and increase market share.
- Enhanced Digital Experience: TrueCar will leverage its technology platform to provide transparent pricing and a streamlined digital experience, while PenFed expands its direct auto-lending capabilities through TrueCar, offering faster approvals and guaranteed savings to its members.
See More
TrueCar Acquired by Fair Holdings for $227 Million, Refocusing on Profitability
- Transaction Completion: TrueCar announced the completion of its acquisition by Fair Holdings, Inc. for $227 million, marking its transition to a private entity with founder Scott Painter returning as CEO to enhance profitability.
- Strategic Partnerships: The deal involves key partners like PenFed Credit Union and AutoNation, with PenFed expanding its direct auto-lending capabilities through TrueCar, offering faster approvals and transparent pricing, thereby strengthening TrueCar's market position.
- Long-Term Vision: TrueCar aims to build deep collaborative relationships with over 11,500 dealers to support its long-term strategy, focusing on enhancing the car-buying experience through technology while providing efficient sales support to dealers for mutual success.
- Industry Leader's Return: Scott Painter's return to TrueCar emphasizes a disciplined and focused operational approach aimed at achieving sustainable profitability and leveraging partnerships to expand market share and drive future growth.
See More
Truecaller AB Repurchases 616,000 B Shares, Total Buybacks Reach 9.26 Million
- Buyback Progress: Truecaller repurchased 616,000 B shares during week 3 of 2026, representing 0.17% of outstanding capital, demonstrating the company's ongoing commitment to shareholder returns.
- Cumulative Buyback Data: Since the initiation of the buyback program, Truecaller has repurchased a total of 9,260,594 shares, accounting for approximately 2.62% of outstanding capital, indicating proactive measures to enhance shareholder value.
- Buyback Suspension Notice: Truecaller paused buybacks after January 14 in accordance with regulations until the year-end report is published, reflecting the company's emphasis on financial transparency and compliance.
- Shareholder Structure Changes: As of January 16, 2026, Truecaller holds a total of 13,205,926 B and C shares, which corresponds to 5.15% of outstanding capital, potentially influencing future shareholder decisions and voting rights at the annual general meeting.
See More
Truecaller AB Repurchases 150,000 Shares, Exceeding 5% Ownership Threshold
- Buyback Program Implementation: On January 12, 2026, Truecaller repurchased 150,000 shares, bringing its total treasury shares to 17,753,712, which exceeds the 5% threshold of total shares, reflecting the company's commitment to enhancing shareholder value.
- Ownership Structure Change: Following the buyback, Truecaller holds 12,739,926 series B shares and 5,013,786 series C shares, totaling 5.02% of the company's total shares, laying the groundwork for optimizing its capital structure.
- Background of Buyback Plan: This buyback is part of Truecaller's program announced on May 30, 2025, which will continue until the Annual General Meeting in May 2026, aimed at increasing shareholder value and complying with Nasdaq issuer rules.
- Market Confidence Signal: Through this buyback, Truecaller not only boosts market confidence in its capital management capabilities but also demonstrates its commitment to building trust in communication within the digital economy, further solidifying its leadership position in the global communication platform.
See More
Truecaller Repurchases 1.6M B Shares, Totaling 8.6M Shares Bought Back
- Buyback Progress: During the week of January 5-9, 2026, Truecaller repurchased a total of 1,603,541 B shares, representing 0.45% of outstanding capital, demonstrating the company's ongoing commitment to shareholder returns.
- Buyback Program: Since the initiation of the buyback program on May 30, 2025, Truecaller has repurchased a total of 8,644,594 shares, approximately 2.44% of outstanding capital, aimed at enhancing earnings per share and boosting market confidence.
- Shareholder Authorization: Under the authorization from the 2025 Annual General Meeting, Truecaller is permitted to repurchase B shares until the 2026 AGM, ensuring that buybacks do not exceed 10% of the total shares, providing flexibility for future capital operations.
- Market Position: As of January 9, 2026, Truecaller holds 12,589,926 B shares and 5,013,786 C shares, totaling 4.98% of outstanding capital, reflecting a robust strategy in capital management.
See More
Truecaller Repurchases 1.6M B Shares, Totaling 8.6M in Buyback Program
- Buyback Progress: During the week of January 5-9, 2026, Truecaller repurchased 1,603,541 B shares, representing 0.45% of outstanding capital, demonstrating the company's ongoing commitment to shareholder returns.
- Cumulative Buybacks: Since the initiation of the buyback program, Truecaller has repurchased a total of 8,644,594 shares, approximately 2.44% of outstanding capital, which is expected to enhance earnings per share and boost market confidence.
- Program Details: The buyback program, launched on May 30, 2025, is set to continue until the 2026 AGM, aiming to keep repurchases below 10% of total shares, thereby optimizing the capital structure.
- Market Reaction: Truecaller’s buyback activities are conducted on Nasdaq Stockholm, and this move is anticipated to enhance shareholder value and potentially have a positive impact on the stock price, reflecting the company's confidence in future growth.
See More
