Target to Cut 500 Jobs While Increasing Store Staffing to Enhance Customer Experience
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Should l Buy TGT?
Source: Newsfilter
- Job Cuts and Increases: Target plans to eliminate about 500 roles, including 100 at the store district level and 400 in supply chain positions, while simultaneously increasing store employee hours to address customer complaints regarding service quality, aiming to enhance customer experience and restore sales growth.
- New CEO's Strategic Shift: Following the appointment of CEO Michael Fiddelke on February 1, the company is implementing organizational changes by reducing the number of store districts and increasing frontline employee hours, indicating a commitment to improving customer service and revitalizing the brand image.
- Intensifying Market Competition: With increasing pressure from competitors like Walmart and a shift in consumer spending towards necessities, Target's sales have remained flat for the past four years, necessitating a focus on service quality to attract customers back to stores.
- Future Outlook and Investor Engagement: Target is expected to share more details about its turnaround strategy during an investor event on March 3, where it will also disclose holiday-quarter results and full-year forecasts, further outlining its plans for restoring growth.
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Analyst Views on TGT
Wall Street analysts forecast TGT stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for TGT is 98.83 USD with a low forecast of 80.00 USD and a high forecast of 126.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
8 Buy
14 Hold
4 Sell
Hold
Current: 115.550
Low
80.00
Averages
98.83
High
126.00
Current: 115.550
Low
80.00
Averages
98.83
High
126.00
About TGT
Target Corporation is a general merchandise retailer selling products to its guests through its stores and digital channels. The Company offers customers, referred to as guests, everyday essentials and fashionable, differentiated merchandise at discounted prices. The majority of its stores offer a wide assortment of general merchandise and food. Its merchandise categories include apparel and accessories, beauty and household essentials, food and beverage, hardlines, and home furnishings and decor. Most of its stores are larger than 170,000 square feet, offer a variety of general merchandise and a full line of food items comparable to traditional supermarkets. Its digital channels include a wide merchandise and food assortment, including many items found in its stores, along with a complementary assortment sold by the Company and third parties. Its brands include A New Day, Ava & Viv, Cloud Island, Favorite Day, and others. It serves guests at nearly 2,000 stores and at Target.com.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Labor Restructuring: Target (TGT) is reallocating labor resources by increasing store staffing to address customer complaints while cutting 500 jobs in distribution centers and regional offices, thereby enhancing in-store customer service quality and responsiveness.
- New CEO Strategy: New CEO Michael Fiddelke emphasizes a significant organizational shift aimed at achieving sustainable long-term profitable growth by increasing capital expenditures to $5 billion, marking a pivotal change in company strategy.
- Enhancing Customer Experience: The company plans to provide a more consistently elevated experience across all stores and digital platforms while reducing the mix of “brown box” fulfillment to allow for more customer interaction in high-traffic stores.
- Optimizing Fulfillment Strategy: By increasing online order volume at lower-traffic stores and decreasing it at higher-traffic locations, Target (TGT) can accelerate delivery times while simultaneously improving the customer experience at more profitable stores.
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- Job Cuts and Increases: Target Corp is set to cut approximately 500 jobs while increasing store staffing, including 100 layoffs at the district level and 400 across supply chain sites, aiming to enhance operational efficiency and address customer complaints regarding shopping experiences.
- Operational Overhaul: According to an internal memo, Target is overhauling its store operations to improve customer shopping experiences, tackling issues like messy shelves, out-of-stock items, and long checkout lines, thereby attracting returning customers and boosting sales.
- Resource Reallocation: CEO Michael Fiddelke stated that the layoffs will enable the company to allocate more payroll to stores, primarily for increasing employee hours and implementing new guest experience training, enhancing service quality and customer satisfaction.
- Stock Price Reaction: At the time of this announcement, Target's shares were down about 0.09%, reflecting a cautious market response to the company's restructuring plans, with investors remaining watchful of future performance expectations.
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- Staffing Restructuring: Target plans to lay off approximately 500 employees, including 100 at the store district level and 400 in supply chain roles, aiming to enhance store operations by reducing district divisions, thereby improving customer experience in response to complaints about service quality.
- Increased Store Payroll: The company intends to allocate more payroll to stores, particularly by increasing hours for frontline employees and implementing new guest experience training, addressing customer feedback regarding out-of-stock items and long checkout lines to boost satisfaction.
- Strategic Transformation: New CEO Fiddelke emphasizes restoring Target's fashion image and consistent customer experience as top priorities, planning to simplify operational processes to manage the growing complexity of store management while ensuring both customer service and online order fulfillment needs are met.
- Future Outlook: Target is set to share its turnaround strategy and holiday quarter results during an investor event on March 3, expected to further elaborate on how it plans to tackle intensified competition and evolving customer demands to achieve sales growth.
See More

- Job Cuts and Increases: Target plans to eliminate about 500 roles, including 100 at the store district level and 400 in supply chain positions, while simultaneously increasing store employee hours to address customer complaints regarding service quality, aiming to enhance customer experience and restore sales growth.
- New CEO's Strategic Shift: Following the appointment of CEO Michael Fiddelke on February 1, the company is implementing organizational changes by reducing the number of store districts and increasing frontline employee hours, indicating a commitment to improving customer service and revitalizing the brand image.
- Intensifying Market Competition: With increasing pressure from competitors like Walmart and a shift in consumer spending towards necessities, Target's sales have remained flat for the past four years, necessitating a focus on service quality to attract customers back to stores.
- Future Outlook and Investor Engagement: Target is expected to share more details about its turnaround strategy during an investor event on March 3, where it will also disclose holiday-quarter results and full-year forecasts, further outlining its plans for restoring growth.
See More
- Milestone Achievement: Walmart's market cap has surged by 28% over the past year, reaching $1 trillion, making it one of the few non-tech stocks in this exclusive club, yet this high valuation raises concerns among investors about potential overvaluation.
- Valuation Comparison: Currently, Walmart's P/E ratio stands at 45, significantly higher than its five-year average of 35 and the S&P 500's average of 25, indicating that the market has high expectations for its future growth, which is only at 6%, making such a premium hard to justify.
- Limited Growth Potential: Despite Walmart's expansion in e-commerce and the acquisition of Vizio providing new opportunities for its advertising business, its growth rate remains in the single digits, prompting investors to carefully assess the sustainability of its high valuation.
- Investment Advice: Given Walmart's elevated valuation, analysts recommend avoiding the stock, suggesting that there are other retail investment options available that may offer better long-term returns, despite Walmart's strong business fundamentals.
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- Investor Sentiment Shift: Following earnings calls from tech giants like Microsoft, Google, and Amazon, investor confusion about future directions led to Amazon losing over $300 billion in market cap, reflecting strong skepticism regarding its $200 billion AI investment plan.
- Capital Expenditure Comparison: Google announced an increase in capital expenditures to $175 billion to $185 billion, exceeding the expected $115 billion to $120 billion, indicating a proactive approach in AI despite challenges from slowing ad revenues.
- Changing Competitive Landscape: With Alphabet's ongoing investments and successes in AI, YouTube's user base has grown to 750 million, and Waymo's self-driving business is outpacing Tesla, suggesting a strengthening competitive advantage that may attract more investor interest.
- Mixed Market Reactions: Despite OpenAI and Anthropic's strong performance in AI, Microsoft's Copilot sales have been disappointing, highlighting investor concerns about its future growth and reflecting differing levels of confidence across companies.
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