Synergy CHC Corp. Expands FOCUSfactor Distribution with New DSD Partnerships
- Partnership Expansion: Synergy CHC Corp. has formed new Direct Store Delivery (DSD) partnerships with Pine State Beverage, Fuhrer Beverage Company, and Banko Beverage Co., significantly enhancing its retail distribution network in Maine and Pennsylvania, which is expected to accelerate the market penetration of FOCUSfactor functional beverages.
- Increased Market Coverage: The addition of these new partners expands Synergy's DSD network, marking continued progress in establishing a nationwide distribution footprint, which is anticipated to drive sales growth for FOCUSfactor products in the Northeast market.
- Strengthened Brand Presence: Distributors like Pine State Beverage and Fuhrer Beverage Company bring deep market expertise and strong retail relationships, providing robust support for FOCUSfactor's expansion and ensuring best-in-class execution across key regions.
- Future Growth Expectations: With the implementation of these new partnerships, Synergy expects to announce additional distribution partners and market expansion plans in the coming weeks, further solidifying its market position in the functional beverage sector.
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- Market Expansion Strategy: Synergy CHC has appointed Pedro Colmenares as Director of Sales and Marketing for Mexico and Latin America, aiming to leverage his extensive experience to drive market expansion in the region, particularly in the supplement and functional beverage sectors.
- New Subsidiary Formation: The company established a wholly owned subsidiary in Mexico in May 2025 and began shipments to Costco Mexico this week, marking its initial market entry and laying the groundwork for future sales growth.
- Rich Leadership Experience: Colmenares brings over 18 years of industry experience from roles at Procter & Gamble and Victus/Megalabs, which will aid Synergy in building scalable commercial platforms and driving sustainable growth in Latin America.
- Brand Development Potential: The success of the FOCUSfactor brand in the U.S., Canada, and the U.K. provides a strong market foundation for Synergy, and combined with Colmenares' localized execution capabilities, significant growth in the Latin American market is anticipated.
- Partnership Expansion: Synergy CHC Corp. has formed new Direct Store Delivery (DSD) partnerships with Pine State Beverage, Fuhrer Beverage Company, and Banko Beverage Co., significantly enhancing its retail distribution network in Maine and Pennsylvania, which is expected to accelerate the market penetration of FOCUSfactor functional beverages.
- Increased Market Coverage: The addition of these new partners expands Synergy's DSD network, marking continued progress in establishing a nationwide distribution footprint, which is anticipated to drive sales growth for FOCUSfactor products in the Northeast market.
- Strengthened Brand Presence: Distributors like Pine State Beverage and Fuhrer Beverage Company bring deep market expertise and strong retail relationships, providing robust support for FOCUSfactor's expansion and ensuring best-in-class execution across key regions.
- Future Growth Expectations: With the implementation of these new partnerships, Synergy expects to announce additional distribution partners and market expansion plans in the coming weeks, further solidifying its market position in the functional beverage sector.

Expansion of Distribution: Synergy CHC Corp. has added five new Direct Store Delivery (DSD) partners, increasing the retail distribution of its FOCUSfactor Ready-to-Drink beverages across ten U.S. states, including Alaska, New York, Wisconsin, Virginia, and Pennsylvania.
Strategic Partnerships: The new partners include established distributors like The Sheehan Family Companies, Craft Beer Guild, Beechwood Distributors, Specialty Beverage, Bill's Distributing, and Mid-State Beverage Co., all of which will sell the full FOCUSfactor RTD portfolio.
Growth Strategy: This expansion is part of Synergy's strategy to build a comprehensive DSD network across all 50 states, with plans for further partnerships and market expansions expected in the near future.
Product Overview: FOCUSfactor is a clinically studied brain health supplement and functional beverage line, with established distribution in major retailers and a focus on accelerating growth in both domestic and international markets.







