Super Bowl LX Preview Press Conference Announcement
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 30 2026
0mins
Should l Buy ZBRA?
Source: Yahoo Finance
- Technology Showcase: Zebra Technologies will host the Super Bowl LX preview press conference on February 4, 2026, showcasing NFL's real-time data analytics technology that captures player and play movement data using RFID technology, thereby enhancing viewer experience.
- Expert Panel: The conference will feature experts from the NFL, NFL Network, Zebra, and Adrenaline discussing insights based on advanced Next Gen Stats data, helping viewers understand the advantages and strategic complexities of each team during the game.
- Audience Engagement: Attendees will have the opportunity to view each team's NGS highlight videos and participate in a live Q&A session, enhancing interaction with experts and increasing the overall engagement and entertainment value of the event.
- Industry Applications: Zebra's RFID technology is not only utilized in NFL games but also widely applied in retail, manufacturing, transportation, and healthcare sectors, improving real-time visibility and decision-making, showcasing its strategic significance across multiple industries.
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Analyst Views on ZBRA
Wall Street analysts forecast ZBRA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZBRA is 363.80 USD with a low forecast of 291.00 USD and a high forecast of 415.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
4 Buy
3 Hold
0 Sell
Moderate Buy
Current: 241.080
Low
291.00
Averages
363.80
High
415.00
Current: 241.080
Low
291.00
Averages
363.80
High
415.00
About ZBRA
Zebra Technologies Corporation is engaged in the Automatic Identification and Data Capture (AIDC) industry. The Company helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Its portfolio includes hardware, software, and services. It operates through two segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). The AIT segment is engaged in barcode printing and asset tracking technologies. Its product lines include barcode and card printers, radio frequency identification devices (RFID) and real-time location systems (RTLS) offerings, and supplies, including temperature-monitoring labels, and services. The EVM segment is engaged in automatic information and data capture solutions. Its product lines include mobile computing, data capture, fixed industrial scanning and machine vision, services, and workflow optimization solutions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Expert Panel: The conference will feature experts from the NFL, NFL Network, Zebra, and Adrenaline discussing insights based on advanced Next Gen Stats data, helping viewers understand the advantages and strategic complexities of each team during the game.
- Audience Engagement: Attendees will have the opportunity to view each team's NGS highlight videos and participate in a live Q&A session, enhancing interaction with experts and increasing the overall engagement and entertainment value of the event.
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- Expert Panel: The conference will feature experts from the NFL, NFL Network, Zebra, and Adrenaline discussing insights based on advanced Next Gen Stats data, helping viewers understand the advantages and strategic complexities of each team during the game.
- Audience Engagement: Attendees will have the opportunity to view each team's NGS highlight videos and participate in a live Q&A session, enhancing interaction with experts and increasing the overall engagement and entertainment value of the event.
- Industry Applications: Zebra's RFID technology is not only utilized in NFL games but also widely applied in retail, manufacturing, transportation, and healthcare sectors, improving real-time visibility and decision-making, showcasing its strategic significance across multiple industries.
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