Strategus Launches SalesLink for Auto: First-of-Its-Kind CTV Attribution Solution Linking Ad Exposure to Real-World Outcomes
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 28 2025
0mins
Should l Buy ?
Source: Yahoo Finance
Launch of SalesLink for Auto: Strategus has introduced SalesLink for Auto, a closed-loop attribution solution that connects Connected TV (CTV) ad exposure to real-world automotive sales outcomes, providing customized reporting and insights for marketers.
Collaboration with Experian: The solution leverages Experian Outcomes™ for precise attribution while ensuring consumer privacy, demonstrating significant campaign effectiveness through measurable results such as increased vehicle sales and dealership visits.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
