Steak ’n Shake Makes First $10M Bitcoin Purchase for Treasury
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 18 2026
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Should l Buy ?
Source: Yahoo Finance
- Bitcoin Strategic Reserve: Steak ’n Shake announced a $10 million Bitcoin purchase, marking its first public cryptocurrency holding, reflecting a consumer-driven Bitcoin strategy rather than mere asset accumulation.
- Payment System Innovation: Since May 2025, Steak ’n Shake has accepted crypto payments, channeling all customer-paid Bitcoin into its Strategic Bitcoin Reserve, creating a self-sustaining growth model that boosted same-store sales by approximately 15%.
- Cost Savings and Sales Growth: By enabling Lightning Network payments, Steak ’n Shake reported nearly 50% savings on transaction fees, while same-store sales significantly increased in the months following the launch, demonstrating the effectiveness of the new payment method.
- Market Expansion and Brand Commitment: Steak ’n Shake plans to expand into El Salvador, further solidifying its market position in the world's first country to adopt Bitcoin as legal tender, and despite facing backlash over accepting Ether payments, its commitment to Bitcoin resonated with core customers.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
