Miniso announces Q3 earnings per share of 35 cents, up from 31 cents last year.
Q3 Revenue Growth: MINISO reported Q3 revenue of $814.3 million, a significant increase from $644.5 million in the previous year.
Milestones Achieved: The company surpassed RMB 5 billion in quarterly revenue for the first time and exceeded 8,000 global store counts.
Performance in Mainland China: MINISO mainland China saw over 100 net new stores opened in the quarter and achieved high-single-digit same-store sales growth (SSSG).
Future Goals: The company aims for full-year positive SSSG in mainland China by 2025, with year-to-date SSSG currently at low-single digits.
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- Festive Atmosphere Creation: MINISO's Christmas installation featuring YOYO at Bangkok's Siam Square includes a 60-meter-long promenade that attracts significant foot traffic, enhancing the brand's visibility in Thailand.
- Retail Expansion Success: In 2025, MINISO opened multiple new stores in Thailand, including its first flagship store, and launched over 5,000 new products, significantly increasing its market penetration.
- Innovative Brand Activities: By collaborating with popular IPs, MINISO introduced 15 new collections in Thailand, capturing widespread consumer attention and further solidifying its brand influence.
- Holiday Promotion Strategy: The opening of MINISO LAND combined with Christmas activities enhances the shopping experience for consumers, laying a solid foundation for continued growth in 2026.
52 Week Range: MNSO's stock has a 52-week low of $13.945 and a high of $27.71, with the last trade recorded at $20.01.
Moving Average Insight: The article mentions a resource for identifying other stocks that have recently crossed above their 200-day moving average.
Author's Perspective: The views expressed in the article are solely those of the author and do not necessarily represent Nasdaq, Inc.
Market Analysis Context: The information provided is part of a broader analysis of stock performance and market trends.
- New Retail Concept: MINISO officially opened its first collectible toy store in Milan on December 6, marking the introduction of a new retail concept in Italy aimed at attracting young consumers.
- Market Positioning: Located on one of Milan's busiest shopping streets, the new store focuses on global IP creations and authentic collectibles, catering to the demand for unique products among young consumers, thereby enhancing the brand's influence in the local market.
- Consumer Experience: By providing an immersive retail experience, the store not only offers customers a dedicated space to explore and purchase collectibles but also strengthens the interaction between the brand and young consumers, promoting customer loyalty.
- Strategic Expansion: This store opening further solidifies MINISO's presence in the European market, demonstrating its commitment to global markets and laying the groundwork for future expansion in Italy and other European countries.

MINISO LAND Launch: MINISO opened its first experiential flagship store, MINISO LAND, in Sydney, Australia, featuring over 7,000 products and emphasizing its "Super IP + Super Store" model for international growth.
Financial Projections: The company projects significant revenue growth of 25% and double-digit operating profit gains for Q4 and full-year 2025, reflecting confidence in its expansion strategy despite potential operational risks.
Investment Outlook: MINISO Group Holding aims for CN¥31.7 billion in revenue and CN¥4.9 billion in earnings by 2028, requiring consistent annual growth, with fair value estimates for its stock varying widely among analysts.
Research and Analysis: Simply Wall St provides a comprehensive analysis of MINISO Group Holding, highlighting key rewards and risks for investors, while emphasizing that their commentary is not financial advice.

Market Sentiment: The CNN Money Fear and Greed index indicates an increase in fear, remaining in the "Extreme Fear" zone with a reading of 6.5, down from 14.9.
Stock Performance: U.S. stocks closed lower, with the Nasdaq Composite dropping over 2%, while Walmart's shares rose more than 6% after beating earnings expectations.
Economic Indicators: A stronger-than-expected U.S. jobs report showed non-farm payrolls rose by 119,000 in September, reducing the likelihood of a rate cut by the Federal Reserve in December.
Sector Trends: Most sectors on the S&P 500 ended negatively, particularly information technology and consumer discretionary, while consumer staples stocks performed better, bucking the overall trend.

Earnings Performance: MINISO Group Holding reported a Q3 Non-GAAP EPADS of $0.35, exceeding expectations by $0.02, with revenue of $814.3 million, a 28.2% year-over-year increase, surpassing estimates by $23.27 million.
Store Expansion: As of September 30, 2025, MINISO had a total of 8,138 stores globally, marking a net increase of 718 stores year-over-year, with 7,831 MINISO stores and 307 TOP TOY stores contributing to this growth.







