Sports Illustrated Adds Drew Brees as Investor in Ticketing Arm
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 16 2024
0mins
Should l Buy ?
Source: Bloomberg
- Sports Illustrated and Drew Brees Partnership: Football legend Drew Brees has become an investor in Sports Illustrated's ticketing business.
- Strategic Role: Brees will serve as a strategic adviser and participate in marketing initiatives for Sports Illustrated Tickets.
- NFL Partnership: Sports Illustrated Tickets is now a licensed channel for the NFL Ticket Network, enhancing its market opportunities.
- Competitive Landscape: The ticketing industry faces competition from Ticketmaster, StubHub, and others, with ongoing investigations like the one involving Live Nation.
- Sports Illustrated's Evolution: Despite challenges, Sports Illustrated has expanded into new industries under Authentic Brands' ownership, including consumer products, sports betting, resorts, and live events.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
