Shopify Slumps on Downbeat Q2 Outlook: ETFs in Focus
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 09 2024
0mins
Should l Buy SHOP?
Source: Business Insider
- Shopify's Financial Performance: Shopify's stock dropped by 18.6% due to a disappointing revenue forecast for Q2 2024, despite beating earnings estimates and reporting increased revenues in Q1 2024.
- Shopify's AI Initiatives: Shopify has enhanced its AI features for businesses with "Shopify Magic," but faces stiff competition from rivals like Amazon, Etsy, and eBay in the AI space.
- Disappointing Guidance: Shopify expects slower revenue growth in Q2 2024 compared to the previous period, with a decrease in gross margin and higher operating expenses.
- Concerns and Outlook: Shopify is concerned about foreign exchange headwinds and softness in European consumer spending, impacting its future performance.
- ETF Investment Strategy: Investors may consider a cautious approach towards investing directly in Shopify, opting instead to leverage ETFs that include Shopify as a component for long-term investment benefits.
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Analyst Views on SHOP
Wall Street analysts forecast SHOP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SHOP is 180.62 USD with a low forecast of 140.00 USD and a high forecast of 200.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
31 Analyst Rating
18 Buy
13 Hold
0 Sell
Moderate Buy
Current: 112.050
Low
140.00
Averages
180.62
High
200.00
Current: 112.050
Low
140.00
Averages
180.62
High
200.00
About SHOP
Shopify Inc. (Shopify) is a Canada-based global commerce company. The Company provides essential Internet infrastructure for commerce, offering tools to start, grow, market and manage a retail business of any size. It provides platforms and services that are engineered and delivers a shopping experience for consumers online, in store and everywhere in between. Its software enables merchants to run their business across all of their sales channels, including Web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. The Company's Shopify platform provides merchants with a single view of their business across all of their sales channels and enables them to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics and reporting, and access financing, all from one integrated back office. The Shopify's platform operates across 175 countries.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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