Screenvision Expands to Nearly 14,000 Screens, Capturing 45% Market Share
- Network Expansion: Screenvision's cinema network has expanded to nearly 14,000 screens, returning to pre-pandemic levels with a 45% market share, indicating a strong recovery and enhanced competitiveness in the advertising market.
- Increased Advertising Opportunities: With the 2026 box office projected to reach $9.5 billion, Screenvision will provide advertisers with more impressions, particularly in coastal markets, further solidifying its position as a premium video platform.
- Luxury Network Development: Screenvision has launched the Luxury Select network, focusing on iconic theaters in the top 25 U.S. markets, offering unique luxury experiences that attract affluent audiences, thereby enhancing brand impact and market visibility.
- Technological Investment: The company's investments in automation, precision targeting, and real-time measurement are transforming the advertising buying process, making cinema a fully addressable, technology-enabled premium video channel, which drives value back to advertisers.
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- New Loyalty Program: Consolidated Theatres launched a new loyalty rewards program on December 11, 2025, allowing guests to choose between a free-to-join option or a premium membership at $11.99 per month, aimed at enhancing the moviegoing experience and attracting more customers.
- Points Reward System: The new program enables guests to earn one point for every dollar spent, with double points for tickets purchased via the website or app, significantly increasing customer spending flexibility and satisfaction.
- Special First-Week Offer: During the first week of the program, guests who register for the free option will receive a 100-point bonus (valued at $5), while those opting for premium membership will also get an additional 100 points, further incentivizing participation.
- Film Screening Benefits: As 'Founding Members', guests can enjoy free screenings of popular films from December 11 to 17, enhancing customer loyalty and improving brand image.
- Network Expansion: Screenvision's cinema network has expanded to nearly 14,000 screens, returning to pre-pandemic levels with a 45% market share, indicating a strong recovery and enhanced competitiveness in the advertising market.
- Increased Advertising Opportunities: With the 2026 box office projected to reach $9.5 billion, Screenvision will provide advertisers with more impressions, particularly in coastal markets, further solidifying its position as a premium video platform.
- Luxury Network Development: Screenvision has launched the Luxury Select network, focusing on iconic theaters in the top 25 U.S. markets, offering unique luxury experiences that attract affluent audiences, thereby enhancing brand impact and market visibility.
- Technological Investment: The company's investments in automation, precision targeting, and real-time measurement are transforming the advertising buying process, making cinema a fully addressable, technology-enabled premium video channel, which drives value back to advertisers.
- Network Expansion: Screenvision's network has expanded to nearly 14,000 screens, returning to pre-pandemic levels and capturing a 45% market share, which signifies a strong recovery and enhanced competitiveness in the advertising market.
- Advertising Platform Advantage: With the 2026 box office projected to reach $9.5 billion, Screenvision is positioned as a superior video platform for advertisers to reach young, diverse audiences, enabling increased brand visibility and engagement.
- Strengthened Partnerships: Renewals and new relationships with cinema chains like Marcus, CMX, and Cinema West further solidify Screenvision's national influence and enhance its penetration in high-income markets, driving revenue growth.
- Technological Investment: Investments in automation, precision targeting, and real-time measurement are transforming how advertisers engage with cinema, making it a fully addressable, technology-enabled premium video channel, thus fostering innovation and growth in the industry.
Earnings Call Overview: Reading International, Inc. held its Q2 2025 earnings conference call on August 18, 2025, featuring key executives including Andrzej J. Matyczynski, Ellen Cotter, and Gilbert Avanes.
Forward-Looking Statements: The call included forward-looking statements that are subject to risks and uncertainties, with a reminder of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995.
Non-GAAP Financial Measures: Discussion involved non-GAAP financial measures such as segment operating income, EBITDA, and adjusted EBITDA, with reconciliations provided in their recent earnings release.
Cost Adjustments: The company highlighted adjustments made to EBITDA items deemed external or nonrecurring, including legal expenses related to extraordinary litigation.
Earnings Call Overview: Reading International, Inc. held its Q2 2025 earnings conference call on August 18, 2025, featuring key executives including Andrzej J. Matyczynski, Ellen Cotter, and Gilbert Avanes.
Forward-Looking Statements: The call included forward-looking statements that are subject to risks and uncertainties, with a reminder of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995.
Non-GAAP Financial Measures: Discussion involved non-GAAP financial measures such as segment operating income, EBITDA, and adjusted EBITDA, with reconciliations provided in their recent earnings release.
Cost Adjustments: The company highlighted adjustments made to EBITDA items deemed external or nonrecurring, including legal expenses related to extraordinary litigation.
Financial Performance: Reading International reported a 29% increase in GAAP revenue to $60.4 million for Q2 2025, surpassing expectations, while its diluted EPS loss of $(0.12) missed estimates but showed year-over-year improvement. The cinema segment saw a significant recovery with a 32% revenue increase, driven by strong box office releases and higher food and beverage sales.
Operational Strategy: The company is focusing on improving profitability through cost reductions, asset sales, and optimizing theater operations. Despite challenges in the real estate segment due to ongoing asset sales, it achieved a 56% increase in operating income, highlighting a positive outlook for the remainder of 2025 based on anticipated movie releases and sustained box office momentum.







