RSI Alert: Rush Enterprises Has Reached Oversold Levels
Stock Performance: Rush Enterprises Inc. (RUSHA) shares have entered oversold territory with an RSI of 29.1, indicating potential buying opportunities as the stock price fell to $50.47.
Dividend Yield: The company's annualized dividend of $0.76 per share translates to a yield of 1.47% at the recent share price, making it attractive for dividend investors despite the current market conditions.
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- Repurchase Program Initiation: Rush Enterprises' Board of Directors has approved a new stock repurchase program authorizing the buyback of up to $150 million in Class A and B common stock, reflecting the company's strong confidence in its future cash flow generation.
- Strong Financial Performance: Despite ongoing industry challenges, Rush highlighted that its successful strategic initiatives and expense management have enhanced its earnings power, positioning the company to maintain resilience through market fluctuations.
- Historical Buyback Replacement: The new program replaces the previous repurchase plan initiated on December 3, 2024, which was later increased to $200 million on May 29, 2025, demonstrating the company's ongoing commitment to returning capital to shareholders.
- Flexible Repurchase Strategy: The new repurchase program will be executed flexibly based on market conditions and stock prices, set to expire on December 31, 2026, further enhancing the company's capital management capabilities in uncertain markets.
- Stock Repurchase Program: Rush Enterprises' Board of Directors has approved a new stock repurchase program authorizing the buyback of up to $150 million in Class A and B common stock, reflecting the company's confidence in its future cash flow and aiming to enhance shareholder returns.
- Financial Performance Confidence: CEO W.M. Rush stated that despite challenging industry conditions, the company's financial results demonstrate strong free cash flow capabilities, indicating its profitability amidst market fluctuations.
- Strategic Adjustment: The new repurchase program replaces the previous $200 million plan set to expire on December 31, 2025, showcasing the company's flexibility in optimizing capital allocation and enhancing shareholder value.
- Market Adaptability: Rush emphasized that through diversifying its customer base and effective cost management, the company can maintain resilience during industry peaks and troughs, continuing to invest in growth strategies while returning capital to shareholders.
Upcoming Ex-Dividend Dates: Kenvue Inc (KVUE), Winmark Corp (WINA), and Rush Enterprises Inc. (RUSHA) will trade ex-dividend on 11/12/25, with respective dividends of $0.2075, $0.96, and $0.19 scheduled for payment on 11/26/25, 12/1/25, and 12/12/25.
Expected Stock Price Adjustments: Following the ex-dividend date, KVUE shares are expected to open 1.23% lower, WINA by 0.23%, and RUSHA by 0.39%, based on their recent stock prices.
Dividend Aristocrats Contender: Winmark Corp is noted as a future contender for the "Dividend Aristocrats" index, having over 15 years of dividend increases, while Kenvue and Rush Enterprises have varying historical dividend yields.
Current Stock Performance: As of Monday trading, Kenvue Inc shares are up 2.5%, Winmark Corp shares are up 0.7%, and Rush Enterprises Inc. shares are up 3.3%.
ETF Performance Overview: The First Trust Mid Cap Core AlphaDEX Fund ETF (FNX) has an implied analyst target price of $141.88, indicating a potential upside of 14.34% from its current trading price of $124.09.
Notable Holdings with Upside: Key underlying holdings of FNX, such as Urban Outfitters (URBN), Lazard Inc (LAZ), and Rush Enterprises Inc (RUSHA), show significant upside potential, with target prices exceeding their recent trading prices by 25.32%, 20.98%, and 19.43%, respectively.
Analyst Target Justification: The article raises questions about whether analysts' target prices are justified or overly optimistic, suggesting that high targets could lead to downgrades if they are based on outdated information.
Investor Research Recommendation: Investors are encouraged to conduct further research to assess the validity of analysts' targets in light of recent company and industry developments.
Earnings Decline: Rush Enterprises Inc. reported a third-quarter profit of $66.69 million, down from $79.13 million in the same period last year.
Earnings Per Share: The earnings per share (EPS) decreased to $0.83 from $0.97 year-over-year.
Revenue Decrease: The company's revenue fell by 0.8%, totaling $1.881 billion compared to $1.896 billion last year.
Financial Overview: Key financial metrics indicate a decline in both earnings and revenue for Rush Enterprises Inc. in the third quarter.
Stock Performance: Rush Enterprises Inc. (RUSHA) shares have entered oversold territory with an RSI of 29.1, indicating potential buying opportunities as the stock price fell to $50.47.
Dividend Yield: The company's annualized dividend of $0.76 per share translates to a yield of 1.47% at the recent share price, making it attractive for dividend investors despite the current market conditions.










