Roth Capital Keeps Neutral Rating on Polaris and Increases Price Target to $57
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 03 2025
0mins
Should l Buy PII?
Source: Benzinga
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Analyst Views on PII
Wall Street analysts forecast PII stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for PII is 66.67 USD with a low forecast of 57.00 USD and a high forecast of 72.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
0 Buy
10 Hold
0 Sell
Hold
Current: 67.230
Low
57.00
Averages
66.67
High
72.00
Current: 67.230
Low
57.00
Averages
66.67
High
72.00
About PII
Polaris Inc. is engaged in the design, engineering, manufacturing and marketing of powersports vehicles. The Company also designs and manufactures or sources parts, garments and accessories (PG&A), which includes aftermarket accessories and apparel. Its Off Road segment consists of off-road vehicles (ORVs) and snowmobiles. Its On Road segment designs and manufactures motorcycles, moto-roadsters, light-duty hauling, and passenger vehicles. Its Marine segment designs and manufactures boats that are designed to compete in key segments of the recreational marine industry, specifically pontoon and deck boats. Its product line-up includes the RANGER, RZR and Polaris XPEDITION and GENERAL side-by-side off-road vehicles; Sportsman all-terrain ORVs; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including Bennington pontoons.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Polaris Unveils 2026 and 2027 RANGER Models with Enhanced Comfort Features
- New Model Launch: Polaris introduces the 2026 RANGER 1000 CAB and 2027 RANGER XP 1000 CAB, expanding its enclosed cab offerings to provide versatile all-season comfort solutions, enhancing competitive positioning in the market.
- 2026 RANGER 1000 CAB Features: This model builds on the RANGER 1000 Premium by adding an enclosed cab and factory-installed heating system, starting at $21,999 (U.S.) and $26,999 (CAN.), with shipments expected to begin in February 2026.
- 2027 RANGER XP 1000 CAB Advantages: Available in 3-seat or CREW configurations, this model features a factory-installed enclosed cab with heating and air conditioning for year-round comfort, starting at $24,499 (U.S.) and $30,999 (CAN.), with shipments anticipated in March 2026.
- Market Positioning and Strategy: By continuously listening to customer needs and innovating, Polaris aims to enhance the trust and market share of the RANGER lineup, further solidifying its leadership in the global off-road vehicle market.
See More
Polaris Unveils 2026 and 2027 RANGER Models for All-Season Comfort
- New Model Launch: Polaris introduces the 2026 RANGER 1000 CAB and 2027 RANGER XP 1000 CAB, expanding its industry's largest enclosed cab lineup, providing versatile solutions to meet consumer needs across various weather conditions.
- Enhanced Winter Comfort: The 2026 RANGER 1000 CAB features a factory-installed heating system that improves comfort in cold weather, making it suitable for work, plowing, and hunting, thereby enhancing user experience significantly.
- All-Season Climate Control: The 2027 RANGER XP 1000 CAB is equipped with heating and air conditioning systems to ensure comfort in both hot and cold weather, with a variable AC compressor that delivers rapid cooling even at low RPMs, improving driving convenience.
- Powerful Performance and Capacity: Both models boast a 1,000-pound box and a 2,500-pound towing capacity, allowing for more cargo transport in fewer trips, thereby increasing work efficiency and practicality.
See More
Polaris RZR Pro R Dominates UTV Season Opener with Six Top Ten Finishes
- Outstanding Race Performance: Brock Heger of RZR Factory Racing secured a flawless victory at the 2026 UTV season opener, the King of the Hammers® Desert Challenge, marking his third consecutive win and solidifying his dominance in off-road racing.
- Strong Team Results: Polaris racers achieved six top-ten finishes, with Chaden Minder clinching third place, showcasing the power and durability of the RZR Pro R platform and proving its competitiveness in extreme conditions.
- Significant Lead: Heger finished over nine minutes ahead of the second-place competitor, demonstrating the speed and reliability of the RZR Pro R Factory during the 250-mile event, enhancing brand image and market competitiveness.
- Future Race Outlook: Heger and CJ Greaves are set to compete in the UTV Hammers Championship Race Rock on February 5, aiming to further showcase the enhanced performance of the RZR Pro R Factory and achieve more success in upcoming events.
See More
Polaris RZR Pro R Dominates King of the Hammers Desert Challenge
- Strong Season Start: Brock Heger of RZR Factory Racing opened the 2026 UTV season with a flawless performance, winning the King of the Hammers Desert Challenge in the UTV Open class, marking his third consecutive victory and reinforcing his dominance in off-road racing.
- Driver Highlights: In addition to Heger’s win, Polaris racers in the RZR Pro R secured six top-ten finishes, with Chaden Minder achieving a notable third-place podium finish, showcasing the RZR Pro R platform's robust performance under extreme conditions.
- Dynamic Race Performance: Starting from second place, Heger led the race wire-to-wire, finishing over nine minutes ahead of the second-place competitor, demonstrating the RZR Pro R's exceptional speed and reliability over the 250-mile event.
- Upcoming Race Outlook: Heger and CJ Greaves are set to compete in the UTV Hammers Championship Rock Race on February 5, driving specially tuned Gen 1 RZR Pro R machines, aiming to conquer the challenging rocky terrain and further enhance Polaris's competitive edge in the market.
See More
Polaris Completes Separation of Indian Motorcycle into Standalone Business
- Business Separation: Polaris announced the completion of the separation of Indian Motorcycle into a standalone entity, selling a majority stake to private equity firm Carolwood LP, which will enable Polaris to sharpen its focus on core growth businesses, thereby enhancing overall operational efficiency.
- Strategic Focus Enhancement: This transaction aims to optimize resource allocation and strengthen strategic attention on key growth areas, which is expected to lay a more solid foundation for the company's future business development.
- Positive Market Reaction: Following the announcement, Polaris's stock price rose 0.05% in after-hours trading to $64.35 per share, indicating investor recognition and confidence in the company's strategic adjustments.
- Future Growth Expectations: Polaris anticipates achieving a sales growth target of 1% to 3% in 2026, demonstrating the company's commitment to driving business growth and market expansion post-separation.
See More
Polaris Announces 2% Increase in Quarterly Cash Dividend
- Dividend Increase: Polaris' Board of Directors approved a 2% increase in the quarterly cash dividend, raising it to $0.68 per share, marking the 31st consecutive year of dividend increases, reflecting the company's strong financial performance and commitment to shareholders.
- Payment Schedule: The first quarter dividend will be payable on March 16, 2026, to shareholders of record as of March 2, 2026, ensuring timely returns for investors and enhancing their confidence in the company.
- Market Leadership: As a global leader in powersports, Polaris has continuously driven product innovation since its founding in 1954, offering high-quality ATVs, motorcycles, and other outdoor products, further solidifying its market position.
- Global Service Network: Polaris serves nearly 100 countries worldwide, enhancing customer riding experiences through a diverse product lineup and a robust portfolio of parts, garments, and accessories, driving sustained company growth.
See More
Polaris Unveils 2026 and 2027 RANGER Models with Enhanced Comfort Features
- New Model Launch: Polaris introduces the 2026 RANGER 1000 CAB and 2027 RANGER XP 1000 CAB, expanding its enclosed cab offerings to provide versatile all-season comfort solutions, enhancing competitive positioning in the market.
- 2026 RANGER 1000 CAB Features: This model builds on the RANGER 1000 Premium by adding an enclosed cab and factory-installed heating system, starting at $21,999 (U.S.) and $26,999 (CAN.), with shipments expected to begin in February 2026.
- 2027 RANGER XP 1000 CAB Advantages: Available in 3-seat or CREW configurations, this model features a factory-installed enclosed cab with heating and air conditioning for year-round comfort, starting at $24,499 (U.S.) and $30,999 (CAN.), with shipments anticipated in March 2026.
- Market Positioning and Strategy: By continuously listening to customer needs and innovating, Polaris aims to enhance the trust and market share of the RANGER lineup, further solidifying its leadership in the global off-road vehicle market.
See More
Polaris Unveils 2026 and 2027 RANGER Models for All-Season Comfort
- New Model Launch: Polaris introduces the 2026 RANGER 1000 CAB and 2027 RANGER XP 1000 CAB, expanding its industry's largest enclosed cab lineup, providing versatile solutions to meet consumer needs across various weather conditions.
- Enhanced Winter Comfort: The 2026 RANGER 1000 CAB features a factory-installed heating system that improves comfort in cold weather, making it suitable for work, plowing, and hunting, thereby enhancing user experience significantly.
- All-Season Climate Control: The 2027 RANGER XP 1000 CAB is equipped with heating and air conditioning systems to ensure comfort in both hot and cold weather, with a variable AC compressor that delivers rapid cooling even at low RPMs, improving driving convenience.
- Powerful Performance and Capacity: Both models boast a 1,000-pound box and a 2,500-pound towing capacity, allowing for more cargo transport in fewer trips, thereby increasing work efficiency and practicality.
See More
Polaris RZR Pro R Dominates UTV Season Opener with Six Top Ten Finishes
- Outstanding Race Performance: Brock Heger of RZR Factory Racing secured a flawless victory at the 2026 UTV season opener, the King of the Hammers® Desert Challenge, marking his third consecutive win and solidifying his dominance in off-road racing.
- Strong Team Results: Polaris racers achieved six top-ten finishes, with Chaden Minder clinching third place, showcasing the power and durability of the RZR Pro R platform and proving its competitiveness in extreme conditions.
- Significant Lead: Heger finished over nine minutes ahead of the second-place competitor, demonstrating the speed and reliability of the RZR Pro R Factory during the 250-mile event, enhancing brand image and market competitiveness.
- Future Race Outlook: Heger and CJ Greaves are set to compete in the UTV Hammers Championship Race Rock on February 5, aiming to further showcase the enhanced performance of the RZR Pro R Factory and achieve more success in upcoming events.
See More
Polaris RZR Pro R Dominates King of the Hammers Desert Challenge
- Strong Season Start: Brock Heger of RZR Factory Racing opened the 2026 UTV season with a flawless performance, winning the King of the Hammers Desert Challenge in the UTV Open class, marking his third consecutive victory and reinforcing his dominance in off-road racing.
- Driver Highlights: In addition to Heger’s win, Polaris racers in the RZR Pro R secured six top-ten finishes, with Chaden Minder achieving a notable third-place podium finish, showcasing the RZR Pro R platform's robust performance under extreme conditions.
- Dynamic Race Performance: Starting from second place, Heger led the race wire-to-wire, finishing over nine minutes ahead of the second-place competitor, demonstrating the RZR Pro R's exceptional speed and reliability over the 250-mile event.
- Upcoming Race Outlook: Heger and CJ Greaves are set to compete in the UTV Hammers Championship Rock Race on February 5, driving specially tuned Gen 1 RZR Pro R machines, aiming to conquer the challenging rocky terrain and further enhance Polaris's competitive edge in the market.
See More
Polaris Completes Separation of Indian Motorcycle into Standalone Business
- Business Separation: Polaris announced the completion of the separation of Indian Motorcycle into a standalone entity, selling a majority stake to private equity firm Carolwood LP, which will enable Polaris to sharpen its focus on core growth businesses, thereby enhancing overall operational efficiency.
- Strategic Focus Enhancement: This transaction aims to optimize resource allocation and strengthen strategic attention on key growth areas, which is expected to lay a more solid foundation for the company's future business development.
- Positive Market Reaction: Following the announcement, Polaris's stock price rose 0.05% in after-hours trading to $64.35 per share, indicating investor recognition and confidence in the company's strategic adjustments.
- Future Growth Expectations: Polaris anticipates achieving a sales growth target of 1% to 3% in 2026, demonstrating the company's commitment to driving business growth and market expansion post-separation.
See More
Polaris Announces 2% Increase in Quarterly Cash Dividend
- Dividend Increase: Polaris' Board of Directors approved a 2% increase in the quarterly cash dividend, raising it to $0.68 per share, marking the 31st consecutive year of dividend increases, reflecting the company's strong financial performance and commitment to shareholders.
- Payment Schedule: The first quarter dividend will be payable on March 16, 2026, to shareholders of record as of March 2, 2026, ensuring timely returns for investors and enhancing their confidence in the company.
- Market Leadership: As a global leader in powersports, Polaris has continuously driven product innovation since its founding in 1954, offering high-quality ATVs, motorcycles, and other outdoor products, further solidifying its market position.
- Global Service Network: Polaris serves nearly 100 countries worldwide, enhancing customer riding experiences through a diverse product lineup and a robust portfolio of parts, garments, and accessories, driving sustained company growth.
See More
