QVC Group sees social and streaming revenue approach double digits of QxH amid ongoing cost discipline and capital structure moves
Management Insights: QVC Group's CEO highlighted challenges in the macro environment, including a 15% decline in viewership and an 11% drop in revenue due to lower unit volume. However, growth was seen in social and streaming channels, with over 30% year-over-year revenue increase from these platforms.
Financial Performance: The company reported a consolidated adjusted OIBDA decline of 19% in constant currency, while new customer acquisition through TikTok improved trends despite overall customer count declines. Management remains focused on cost control and sourcing diversification amid ongoing economic pressures.
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- Brand Expansion: QVC announced the introduction of new beauty and wellness brands such as K18, Make Time Wellness, Karma, and Medicine Mama in 2026, reinforcing its market position in these key categories.
- Innovative Products: K18 makes its debut on QVC with a biomimetic science approach, offering exclusive deals and bundles aimed at providing consumers with effective hair care solutions that require fewer steps and deliver lasting value.
- Multi-Channel Promotion: QVC showcases its most sought-after beauty and wellness brands through digital and on-air programming, as well as the QVC+ streaming platform, enhancing the shopping experience with hands-on demos and expert tips.
- Global Reach: QVC connects with consumers in over 200 million homes worldwide through 13 TV channels and various digital platforms, showcasing its ever-changing collection of brands and products, thereby increasing brand influence and market share.
- Brand Expansion: QVC announced the addition of several new beauty and wellness brands, including K18, Make Time Wellness, Karma, and Medicine Mama in 2026, further solidifying its market position in these categories.
- Innovative Products: K18 makes its debut on QVC with a biomimetic science-based approach, offering exclusive deals and bundles aimed at meeting consumer demand for efficient hair care solutions by simplifying the hair care process.
- Multi-Channel Promotion: QVC showcases its most sought-after beauty and wellness brands through digital and television programming, as well as the QVC+ streaming platform, providing practical demonstrations and expert tips to enhance the shopping experience for consumers.
- Global Reach: QVC reaches consumers in over 200 countries through 13 TV channels and various digital platforms, demonstrating its strong influence and brand recognition in the retail industry.

Interest Payment Announcement: QVC Group, Inc. announced a semi-annual interest payment of $20.00 per $1,000 original principal amount of its 4.0% Senior Exchangeable Debentures, along with a Regular Additional Distribution of $0.5824 per Debenture, both payable on November 17, 2025.
Principal Adjustments: The principal amount of the Debentures is adjusted based on Extraordinary Additional Distributions, with the most recent adjustment stemming from a past merger transaction, but this does not affect the semi-annual interest payments, which remain at 4.0% of the original principal amount.

QVC's Holiday Pop-Up: QVC is launching Mrs. Claus' Holiday House, a two-day pop-up event in New York City on November 19-20, featuring interactive experiences, celebrity guests, and exclusive holiday products.
Celebrity Involvement: Kathy Hilton, as QVC's Mrs. Claus, will host the event alongside other QVC personalities, offering festive inspiration and special-edition gifts to attendees.
Live Streaming Experience: For those unable to attend in person, QVC will broadcast a TikTok Shop Live Super Brand Day on November 19, showcasing celebrity appearances, exclusive deals, and behind-the-scenes content from the Holiday House.
Event Details: The Holiday House will be open to the public at Iron23 in New York City, with specific hours for each day, and aims to create a joyful and inspiring shopping experience for the holiday season.
Q3 Financial Performance: QVC Group reported a net loss of $80 million for Q3, with revenue declining by 5.6% year-over-year to $2.21 billion.
Future Outlook: The company anticipates that social and streaming revenue will approach double digits for QxH, while maintaining a focus on cost discipline and capital structure adjustments.
All-Star Nashville Holiday Event: HSN is hosting a two-day holiday celebration featuring iconic artists like Dolly Parton, Trisha Yearwood, and Brad Paisley, airing live from Nashville on November 6-7, 2025.
Exclusive Product Launches: The event will showcase exclusive products, including Dolly Parton's collector's edition CD, Martina McBride's wine, and Trisha Yearwood's special album edition, along with limited-edition holiday items.
Live Performances and Promotions: Artists will perform live and promote their new holiday albums, with opportunities for customers to win concert tickets through HSN's social media channels.
HSN's Evolving Retail Strategy: HSN continues to innovate in the retail space by merging entertainment and commerce, reaching millions through various platforms and becoming a notable player in the holiday music industry.








