Purple Innovation Reports Third Quarter 2025 Results

Written by Emily J. Thompson, Senior Investment Analyst

Source: PRnewswire

Updated: Nov 04 2025

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PRPL+4.48%

Should l Buy PRPL?

Source: PRnewswire

Financial Performance: Purple Innovation reported a third-quarter net revenue of $118.8 million, a slight increase from the previous year, with an improved net loss of $11.7 million and positive adjusted EBITDA of $0.2 million, reflecting progress in profitability and cost management.
Restructuring and Growth Initiatives: The company has successfully completed its restructuring program, leading to a leaner operation focused on growth, highlighted by the success of its Rejuvenate 2.0 product and the ongoing expansion of its partnership with Mattress Firm.
Operational Efficiency: Gross profit increased to $50.9 million, with an adjusted gross margin of 42.8%, driven by improved manufacturing efficiencies and cost savings, despite challenges from tariffs.
2025 Outlook: Purple maintains its guidance for 2025, projecting full-year revenue between $465 to $485 million and adjusted EBITDA ranging from breakeven to $10 million, supported by strong product performance and strategic partnerships.

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Analyst Views on PRPL

Wall Street analysts forecast PRPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRPL is 1.60 USD with a low forecast of 1.60 USD and a high forecast of 1.60 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

2 Analyst Rating

2 Buy

0 Hold

0 Sell

Moderate Buy

Current: 0.670

Low

1.60

Averages

1.60

High

1.60

Current: 0.670

Low

1.60

Averages

1.60

High

1.60

Wedbush

Seth Basham

Hold

Reiterates

2025-03-26

Reason

Wedbush

Seth Basham

Price Target

AI Analysis

2025-03-26

Reiterates

Hold

Reason

About PRPL

Purple Innovation, Inc. is a mattress company. The Company offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and more. It develops its products through its Hyper-Elastic Polymer gel technology. Its product portfolio includes Mattresses, Pillows, Sheets, Waterproof Mattress Protector, Bases, and Seat Cushions. Its Gelflex Grid technology is used in all Purple mattresses. It sells eight pillow models, all designed to deliver various sleep preferences and needs. The models include the Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. Its Purple SoftStretch sheets are designed to maximize the functionality of its mattresses and pillows. Its Purple Waterproof Mattress Protector mattress is designed to optimize the functionality of the Gelflex Grid in its mattress.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

Purple's GelFlex Grid Mattresses Significantly Reduce Pain and Improve Sleep Quality

Dec 15 2025PRnewswire

Significant Pain Reduction: In two independent studies conducted by SleepScore Labs, Purple's Essentials mattress led to a 68% reduction in nighttime pain for participants, while the Restore mattress achieved a 63% reduction, demonstrating the effectiveness of its GelFlex Grid technology in enhancing sleep quality.
Improved Sleep Quality: The studies revealed that participants experienced significant improvements in both objective sleep data and self-reported sleep quality after using Purple mattresses, highlighting the mattress's crucial role in nighttime recovery, which in turn enhances daytime cognitive performance and overall wellness.
Scientific Validation: The findings from SleepScore Labs confirm that Purple mattresses not only improve sleep quality subjectively but also show significant objective sleep improvements, further solidifying the company's leadership position in sleep innovation.
Market Promotion Opportunity: Purple plans to showcase these research findings at the Las Vegas Winter Market, attracting potential partners and demonstrating the market potential of its GelFlex Grid technology, thereby further enhancing brand influence and driving sales growth.

Purple's Mattresses Significantly Reduce Pain and Enhance Sleep Quality in Independent Studies

Dec 15 2025Newsfilter

Significant Pain Reduction: Independent studies reveal that Purple's Essentials mattresses reduce nighttime pain interference by 68%, while Restore mattresses achieve a 63% reduction, demonstrating the effectiveness of GelFlex Grid technology in enhancing sleep quality.
Improved Sleep Quality: The studies indicate that Essentials users fall asleep 8% faster and wake up 6% less often, while Restore users gain an additional 3.5 hours of deep sleep per month and experience a 3% improvement in overall sleep quality, which directly impacts daytime vitality and cognitive performance.
Enhanced Satisfaction: Participants reported a 96% increase in feeling well-rested with Essentials mattresses and a remarkable 174% increase with Restore mattresses, highlighting the positive impact of the mattresses on overall well-being.
Scientific Validation: The findings from SleepScore Labs underscore the role of Purple mattresses in reducing pain-related sleep disruptions and supporting deeper sleep, further solidifying Purple's leadership in sleep innovation.