Priority Technology Holdings, Inc. Board Acknowledges Receipt of Initial, Non-Binding Proposal for Going Private
Proposal for Acquisition: Priority Technology Holdings, Inc. has received a preliminary, non-binding proposal from an investor group led by CEO Thomas Priore to acquire the remaining shares of the company for $6.00 to $6.15 per share.
Current Shareholding: Mr. Priore currently holds approximately 58% of the outstanding shares of the company's common stock, as disclosed in a recent proxy statement.
No Assurance of Agreement: The company has stated that there is no guarantee an agreement will be reached regarding the proposal, and shareholders do not need to take any action at this time.
Company Overview: Priority Technology Holdings provides a unified commerce engine for businesses to manage financial operations, including payments, lending, and treasury solutions, aimed at enhancing cash flow and reducing costs.
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- Partnership Announcement: Axos Bank has formed a new partnership with Priority Rollfi, selected through a competitive RFP process to provide embedded and white-label payroll and benefits technology infrastructure to enhance Axos's business banking platform.
- Technology Integration: By integrating Rollfi's modular API-based technology, Axos Bank will automate payroll processing, streamline tax compliance, and deliver connected employee benefits management, significantly improving client financial operations.
- Commitment to Digital Innovation: Recognized as one of the nation's most technology-forward financial institutions, Axos Bank's partnership underscores its ongoing commitment to digital innovation, aiming to provide modern, integrated solutions for commercial banking clients.
- Enhanced Market Competitiveness: Rollfi's technology infrastructure will enable Axos Bank to optimize client service and maintain flexibility, while fast deployment and full regulatory coverage will enhance its competitiveness in the financial services market.
- Exhibition Debut: Dealer Merchant Services (DMS) will make its debut at the NADA Show from February 3-6, 2026, in Las Vegas, showcasing its latest solutions in automotive commerce, marking its first participation since joining Priority in 2025.
- Industry Engagement: The DMS team will engage with dealers and industry partners at booth 6112N to discuss how payments, cost recovery, and compliance impact dealership margins and customer experience in an increasingly regulated environment.
- Compliance Strategies: DMS will demonstrate its compliant credit card surcharging approach, assisting dealerships in managing rising payment costs while protecting customer experience and adhering to varying state regulations, thereby enhancing customer satisfaction.
- Platform Integration: The integration of DMS with Priority's commerce platform improves dealership operations from point of sale to back-office processing, enhancing visibility into cash flow and payment activities, supporting better business performance in a competitive market.

Opposition to Acquisition Proposal: Buckley Capital Advisors opposes the non-binding proposal from Priority Technology's CEO, Thomas Priore, to acquire remaining shares at a price significantly undervaluing the company, urging the Board to reject it.
Call for Independent Review: The advisory firm calls for the Special Committee of the Board to commit to a transparent review of all strategic alternatives, emphasizing the need to maximize shareholder value beyond the interests of the controlling Investor Group.
Valuation Concerns: The proposed acquisition price of $6.00 to $6.15 per share is criticized as inadequate, with analyses suggesting the intrinsic value of PRTH shares is between $15 to $20, based on the company's strong business model and growth prospects.
Market Sentiment and Future Outlook: Buckley Capital Advisors believes the current decline in PRTH's share price is temporary and does not reflect the company's true value, projecting a recovery and higher valuation in the near future.

Special Committee Formation: Priority Technology Holdings, Inc. has established a special committee of independent directors to evaluate a non-binding acquisition proposal from CEO Thomas Priore, which offers $6.00 to $6.15 per share for outstanding shares not already owned by him.
Proposal Details: The proposal letter from Mr. Priore is publicly available in the Company's Current Report on Form 8-K filed with the SEC, but there is no guarantee that a definitive offer will be made or accepted.
Company Overview: Priority Technology Holdings provides a unified commerce engine for businesses to manage payments and banking solutions, aiming to streamline financial operations and enhance growth opportunities.
Forward-Looking Statements: The press release includes forward-looking statements that involve risks and uncertainties, cautioning readers against placing undue reliance on these statements as actual results may differ significantly.

Investigation Announcement: Kaskela Law LLC is investigating Priority Technology Holdings, Inc. on behalf of long-term shareholders due to a significant decline in stock value since February 2025.
Stock Value Decline: Priority's shares have dropped from over $12.00 to less than $6.00, representing a cumulative decline of over 50%.
Legal Concerns: The investigation aims to determine if Priority and its officers violated securities laws or breached fiduciary duties related to recent corporate actions.
Contact Information: Shareholders are encouraged to reach out to Kaskela Law LLC for more information regarding their legal rights and options.

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