POP MART Aims to Transform Labubu into a Lasting Intellectual Property Inspired by Disney's Strategy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 30 2025
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Should l Buy ?
Source: aastocks
POP MART's Strategy: COO Si De announced that POP MART is leveraging Disney's strategy to develop Labubu into a long-lasting intellectual property (IP), focusing on long-term growth rather than immediate blockbuster products.
Future Goals: The company aims to establish 5-10 IPs with similar long-term development potential as Labubu, indicating a shift towards sustainable brand development.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
