Niu Technologies launches D2C sales of XQi3 all-electric dirt bike
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 02 2024
0mins
Should l Buy NIU?
Launch of Sales Platform: Niu Technologies has introduced a direct-to-consumer sales platform for its off-road and on-road dirt bikes, the XQi3 Wild and XQi3 Street.
Impact on EV Industry: The initiative is seen as a significant step for both Niu and the electric vehicle industry, promoting e-commerce in motor vehicle sales and making it easier for consumers to access EVs regardless of local retailer availability.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy NIU?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on NIU
About NIU
NIU Technologies is a holding company principally engaged in the design, manufacturing and sales of electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. The Company is engaged in the provision of two model lineups, including the electric motorcycle, moped and bicycle series such as the NQi, MQi, UQi, FQi series and others, as well as the micro-mobility series such as the kick-scooter series KQi and the e-bike series BQi. The Company sells products and provides services to users through online and offline channels. The Company is also engaged in the provision of accessories and spare parts such as scooter accessories and lifestyle accessories. The Company operates its businesses in the domestic market and overseas markets.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Applied Digital Reports Q2 Earnings of $126.59M, Beating Estimates
- Earnings Beat: Applied Digital Corp. reported zero cents per share in Q2 earnings, surpassing analyst expectations of a 10-cent loss, indicating a significant improvement in the company's profitability.
- Significant Revenue Growth: The quarterly revenue reached $126.59 million, exceeding the market estimate of $89.76 million, reflecting strong performance in market demand and product sales.
- Positive Market Reaction: Following the earnings report, market confidence in Applied Digital has strengthened, which is expected to drive its stock price higher and further solidify its market position in digital technology.
- Optimistic Future Outlook: The company continues to optimize operational efficiency and product offerings, which is anticipated to enhance revenue and profitability in future quarters, boosting investor confidence in its long-term growth potential.
See More
Niu Technologies Reports 13% Sales Decline to 178,702 Units in Q4 2025
- Sales Decline: Niu Technologies reported a 13% drop in Q4 2025 sales to 178,702 units from 226,634 units a year earlier, indicating seasonal softness in China's market and potential future market share compression due to demand pull-forward.
- International Market Challenges: International sales plummeted from 44,301 units to 19,920 units, reflecting intensified global competition and insufficient demand, which may hinder the company's expansion plans abroad.
- Annual Sales Growth: Despite the poor fourth-quarter performance, total sales for 2025 reached 1,197,978 units, a 29.5% increase from 924,340 units in 2024, showcasing strong performance in the Chinese market, particularly for e-motorcycles.
- Future Outlook: Niu expects further growth in 2026 driven by product upgrades and regional expansion, especially as newly launched standards-compliant e-bicycles receive positive market reception, potentially providing new growth momentum for the company.
See More
Niu Technologies (NIU) Reports Q4 Sales Volume Drop to 178,702 Units
- Sales Decline: Niu Technologies reported a Q4 sales volume of 178,702 units, down 21.1% from 226,634 units a year earlier, indicating weakened market demand that could adversely affect future revenue growth.
- Market Challenges: The significant drop in sales may lead to a loss of market share in the highly competitive electric two-wheeler market, potentially impacting the company's long-term strategic goals and profitability.
- Financial Pressure: With declining sales, Niu Technologies may face increased financial pressure, particularly regarding fixed costs and R&D expenditures, necessitating a reassessment of its operational strategies to maintain profitability.
- Future Outlook: The company needs to implement effective measures to address the challenges posed by declining sales, including potential product innovations and marketing strategies, to restore consumer confidence and boost sales.
See More
NIU Technologies Reports 1.2M Units Sold in 2025, Strong Growth in International Markets
- Sales Overview: In 2025, NIU Technologies achieved total sales of 1,197,978 units, despite a 13% year-on-year decline in the Chinese market due to seasonal weakness, while international sales grew significantly to 85,957 units, indicating the company's potential for global market expansion.
- Product Innovation: The newly launched 'Windstorm' e-motorcycle resonated strongly with Gen Z consumers, becoming the top-selling model in Q4, which highlights the company's success in product design and market positioning, thereby enhancing brand appeal.
- Market Strategy Adjustment: In response to challenges in the Chinese market, NIU is optimizing its micromobility strategy to navigate the evolving market environment, ensuring it maintains a competitive edge in a challenging industry.
- Future Outlook: The company plans to continue enriching its product portfolio with new standards-compliant e-bicycles and e-motorcycles to meet market demands and reinforce confidence in future growth.
See More
Analysis of High Insider Ownership Growth Companies in the U.S.
- High Insider Ownership: Super Micro Computer boasts 13.9% insider ownership while achieving 50.7% earnings growth, indicating strong performance and future growth potential in the tech sector.
- Profitability Improvement: Abeona Therapeutics recently became profitable with 10.3% insider ownership and is forecasted to grow revenue by 42.5% annually, enhancing its competitive position in gene and cell therapy.
- Market Expansion Potential: Streamex Corp. has 16.1% insider ownership and, despite a financial loss of $15.58 million, is projected to grow revenue by over 100% annually, showcasing its innovative capabilities in asset tokenization.
- Earnings Growth Expectations: Fiverr International, with 11.6% insider ownership, reported a net income of $5.54 million in Q3 2025, with projected earnings growth of 47.5% per year, reflecting strong momentum in the global online marketplace.
See More
Niu's Significant Expansion in China Balances Global Decline
Quarterly Performance: Niu Technologies reported a 65.4% year-over-year revenue growth to $237.94 million, with a significant increase in e-scooter sales volume and revenues per unit, leading to an adjusted EPADS of 14 cents.
Sales Breakdown: The company sold 465,873 e-scooters in total, with a 74.2% increase in China, while international sales dropped by 73.0%. Revenues from the China market accounted for 95.7% of total e-scooter revenues.
Revenue Sources: Accessories and spare parts sales increased by 50.8% year-over-year, contributing 8.6% to total revenues, while gross margin improved to 21.8% due to cost-reduction initiatives and a higher proportion of e-scooter sales.
Future Outlook: Niu anticipates fourth-quarter revenue between 737 million and 901 million Chinese yuan, reflecting a potential year-over-year change of -10% to +10%, as the company prepares for seasonal shifts and new national standards.
See More
Applied Digital Reports Q2 Earnings of $126.59M, Beating Estimates
- Earnings Beat: Applied Digital Corp. reported zero cents per share in Q2 earnings, surpassing analyst expectations of a 10-cent loss, indicating a significant improvement in the company's profitability.
- Significant Revenue Growth: The quarterly revenue reached $126.59 million, exceeding the market estimate of $89.76 million, reflecting strong performance in market demand and product sales.
- Positive Market Reaction: Following the earnings report, market confidence in Applied Digital has strengthened, which is expected to drive its stock price higher and further solidify its market position in digital technology.
- Optimistic Future Outlook: The company continues to optimize operational efficiency and product offerings, which is anticipated to enhance revenue and profitability in future quarters, boosting investor confidence in its long-term growth potential.
See More
Niu Technologies Reports 13% Sales Decline to 178,702 Units in Q4 2025
- Sales Decline: Niu Technologies reported a 13% drop in Q4 2025 sales to 178,702 units from 226,634 units a year earlier, indicating seasonal softness in China's market and potential future market share compression due to demand pull-forward.
- International Market Challenges: International sales plummeted from 44,301 units to 19,920 units, reflecting intensified global competition and insufficient demand, which may hinder the company's expansion plans abroad.
- Annual Sales Growth: Despite the poor fourth-quarter performance, total sales for 2025 reached 1,197,978 units, a 29.5% increase from 924,340 units in 2024, showcasing strong performance in the Chinese market, particularly for e-motorcycles.
- Future Outlook: Niu expects further growth in 2026 driven by product upgrades and regional expansion, especially as newly launched standards-compliant e-bicycles receive positive market reception, potentially providing new growth momentum for the company.
See More
Niu Technologies (NIU) Reports Q4 Sales Volume Drop to 178,702 Units
- Sales Decline: Niu Technologies reported a Q4 sales volume of 178,702 units, down 21.1% from 226,634 units a year earlier, indicating weakened market demand that could adversely affect future revenue growth.
- Market Challenges: The significant drop in sales may lead to a loss of market share in the highly competitive electric two-wheeler market, potentially impacting the company's long-term strategic goals and profitability.
- Financial Pressure: With declining sales, Niu Technologies may face increased financial pressure, particularly regarding fixed costs and R&D expenditures, necessitating a reassessment of its operational strategies to maintain profitability.
- Future Outlook: The company needs to implement effective measures to address the challenges posed by declining sales, including potential product innovations and marketing strategies, to restore consumer confidence and boost sales.
See More
NIU Technologies Reports 1.2M Units Sold in 2025, Strong Growth in International Markets
- Sales Overview: In 2025, NIU Technologies achieved total sales of 1,197,978 units, despite a 13% year-on-year decline in the Chinese market due to seasonal weakness, while international sales grew significantly to 85,957 units, indicating the company's potential for global market expansion.
- Product Innovation: The newly launched 'Windstorm' e-motorcycle resonated strongly with Gen Z consumers, becoming the top-selling model in Q4, which highlights the company's success in product design and market positioning, thereby enhancing brand appeal.
- Market Strategy Adjustment: In response to challenges in the Chinese market, NIU is optimizing its micromobility strategy to navigate the evolving market environment, ensuring it maintains a competitive edge in a challenging industry.
- Future Outlook: The company plans to continue enriching its product portfolio with new standards-compliant e-bicycles and e-motorcycles to meet market demands and reinforce confidence in future growth.
See More
Analysis of High Insider Ownership Growth Companies in the U.S.
- High Insider Ownership: Super Micro Computer boasts 13.9% insider ownership while achieving 50.7% earnings growth, indicating strong performance and future growth potential in the tech sector.
- Profitability Improvement: Abeona Therapeutics recently became profitable with 10.3% insider ownership and is forecasted to grow revenue by 42.5% annually, enhancing its competitive position in gene and cell therapy.
- Market Expansion Potential: Streamex Corp. has 16.1% insider ownership and, despite a financial loss of $15.58 million, is projected to grow revenue by over 100% annually, showcasing its innovative capabilities in asset tokenization.
- Earnings Growth Expectations: Fiverr International, with 11.6% insider ownership, reported a net income of $5.54 million in Q3 2025, with projected earnings growth of 47.5% per year, reflecting strong momentum in the global online marketplace.
See More
Niu's Significant Expansion in China Balances Global Decline
Quarterly Performance: Niu Technologies reported a 65.4% year-over-year revenue growth to $237.94 million, with a significant increase in e-scooter sales volume and revenues per unit, leading to an adjusted EPADS of 14 cents.
Sales Breakdown: The company sold 465,873 e-scooters in total, with a 74.2% increase in China, while international sales dropped by 73.0%. Revenues from the China market accounted for 95.7% of total e-scooter revenues.
Revenue Sources: Accessories and spare parts sales increased by 50.8% year-over-year, contributing 8.6% to total revenues, while gross margin improved to 21.8% due to cost-reduction initiatives and a higher proportion of e-scooter sales.
Future Outlook: Niu anticipates fourth-quarter revenue between 737 million and 901 million Chinese yuan, reflecting a potential year-over-year change of -10% to +10%, as the company prepares for seasonal shifts and new national standards.
See More
