New report forecasts prediction markets may reach a trillion dollars in trading volume by the decade's end.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 17 2025
0mins
Should l Buy DKNG?
Source: CNBC
Growth Potential: Prediction markets could reach a trillion dollars in annual trading volume by the end of the decade, driven primarily by consumer demand and the sports sector, which is expected to account for 44% of this volume.
Market Dynamics: Unlike traditional sportsbooks, prediction markets count both sides of a trade as volume, complicating comparisons with sports betting; however, they could support a handle similar to 60%-80% of the current online sports betting market.
Emerging Platforms: Companies like Robinhood, Fanatics, and DraftKings are launching prediction market features, indicating a shift in the industry as traditional sportsbooks recognize the potential disruption from these new platforms.
Convergence of Investing and Gambling: There is a growing trend where gambling is becoming more like investing, with both sectors increasingly overlapping as prediction markets mature and attract institutional interest.
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Analyst Views on DKNG
Wall Street analysts forecast DKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DKNG is 43.76 USD with a low forecast of 30.00 USD and a high forecast of 63.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
30 Analyst Rating
23 Buy
7 Hold
0 Sell
Strong Buy
Current: 26.620
Low
30.00
Averages
43.76
High
63.00
Current: 26.620
Low
30.00
Averages
43.76
High
63.00
About DKNG
DraftKings Inc. is a digital sports entertainment and gaming company. It provides users with online and retail sports betting (together, Sportsbook), online casino (iGaming) and daily fantasy sports product offerings, as well as digital lottery courier, media, and other product offerings. Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C., and in Ontario, Canada. It operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states under its Golden Nugget Online Gaming brand. It owns Jackpocket, a digital lottery courier app in the United States. It is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA. It also owns and operates DraftKings Network, a multi-platform content ecosystem.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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