Mexico wants Adidas to pay up after Mexican-American designer launches Indigenous-inspired shoe
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 09 2025
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Should l Buy ?
Source: Reuters
Controversy over Indigenous Design: Mexico is seeking accountability from Adidas after designer Willy Chavarria launched a shoe inspired by traditional Indigenous sandals, which critics argue appropriates the culture without benefiting local artisans.
Response and Apology: Chavarria expressed regret for not collaborating meaningfully with the Oaxacan community, while Mexican authorities are exploring legal avenues to support Indigenous rights against global fashion firms.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
