Meridianbet Completes Acquisition of Fairbet, Adding 9 Retail Locations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 30 2026
0mins
Should l Buy GMGI?
Meridianbet, a sports betting and gaming operator and subsidiary of Golden Matrix Group, announced the company has completed the acquisition of Fairbet Ltd., a licensed retail gaming operator in Malta. The transaction sees Meridianbet taking 100% ownership of Fairbet's operations across Malta and Gozo. As part of the transaction, Meridianbet will add nine new retail locations, bringing its footprint in the market to 20 total storefronts. In operational terms, the expanded network is expected to include more than 60 sports betting terminals and more than 120 slot machines. The two firms' previous technology partnership will now transition into Meridianbet taking full operational control of Fairbet, with immediate integration under the Meridianbet brand.
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Analyst Views on GMGI
Wall Street analysts forecast GMGI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GMGI is 2.90 USD with a low forecast of 1.80 USD and a high forecast of 4.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 0.596
Low
1.80
Averages
2.90
High
4.00
Current: 0.596
Low
1.80
Averages
2.90
High
4.00
About GMGI
Golden Matrix Group, Inc. is a business-to-business (B2B) and business-to-customer (B2C) gaming technology company operating across multiple international markets. The Company operates online sports betting, online casino, and gaming operations in approximately 15 jurisdictions across Europe, Africa and Central and South America. It is a provider of enterprise software-as-a-service (SaaS) solutions for online casino operators and online sports betting operators, commonly referred to as iGaming operators. The Company operates through three reportable segments: MeridianBet Group, GMAG, and RKings & CFAC. The B2B division of the Company develops and licenses proprietary gaming platforms for its list of clients and RKingsCompetitions Ltd. (RKings). The B2C division operates an e-commerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets. The Company also owns and operates MEXPLAY, a regulated online casino in Mexico.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Acquisition Completed: Meridianbet has completed the acquisition of Fairbet Ltd., gaining 100% control of the licensed retail gaming operator in Malta, thereby strengthening its market position and enhancing competitive advantages in high-barrier markets.
- Retail Network Expansion: The transaction adds nine new retail locations, bringing Meridianbet's total to 20 in Malta and Gozo, with an expected increase of over 60 sports betting terminals and 120 slot machines, significantly enhancing customer touchpoints and market coverage.
- Technology Integration: Meridianbet will take full operational control of Fairbet, integrating its technology platform, which is expected to improve overall operational efficiency and enhance brand influence, thereby capturing a larger share of the Maltese retail gaming market.
- Market Potential: With over three million tourists visiting Malta annually, Meridianbet's expansion will not only serve the local population but also leverage tourist traffic to boost revenue, further solidifying its market leadership in the region.
See More
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- Acquisition Completed: Meridianbet has completed the acquisition of Fairbet Ltd., gaining 100% control of the licensed retail gaming operator in Malta, thereby strengthening its market position in Malta.
- Retail Network Expansion: The transaction adds nine new retail locations, bringing Meridianbet's total to 20 in Malta and Gozo, with an expected increase of over 60 sports betting terminals and 120 slot machines, significantly enhancing market coverage.
- Technology Integration: Meridianbet will take full operational control of Fairbet, integrating its technology platform, which is expected to improve overall operational efficiency and enhance brand influence, further solidifying its leadership in the Maltese gaming market.
- Strategic Importance: This acquisition aligns with Meridianbet's strategy of selective M&A in high-barrier markets, reinforcing its competitive advantage in Malta's strictly regulated market and is expected to drive future business growth.
See More
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- Retail Network Expansion: The transaction adds nine new retail locations in Malta and Gozo, bringing the total to 20, with an expected increase of over 60 sports betting terminals and 120 slot machines, enhancing customer service capabilities.
- Operational Integration Advantage: Meridianbet will fully take over Fairbet's operations, leveraging its technology platform to serve the majority of licensed retail gaming in Malta, further improving operational efficiency and market coverage.
- Strategic M&A Approach: This acquisition is part of Meridianbet's strategy of combining organic growth with selective M&A in high-barrier markets, aiming to consolidate and strengthen its long-term growth potential in the Maltese market.
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- Content Integration Advantage: Under the agreement, Expanse Studios' proprietary portfolio of online casino games has been integrated into Brazino777's platform via a direct distribution model, enhancing game accessibility and increasing market share for both parties in Brazil's competitive landscape.
- Strengthened Market Position: This partnership solidifies Expanse Studios' foothold in Brazil and aligns with Golden Matrix Group's broader strategy to scale high-margin B2B operations, aiming to leverage the dynamic growth potential of the Brazilian market.
- Optimized Player Experience: Andre Medeiros, Country Manager for Brazil at Brazino777, stated that Expanse Studios' versatile game portfolio and rapid integration model will enable them to quickly respond to market demands, continuously enhancing player experience and satisfaction.
See More
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- Market Potential: Expanse Studios has signed a strategic content distribution partnership with Brazino777, one of Brazil's largest online gaming operators, entering a market projected to generate over $2.6 billion in online gaming revenue by 2026, highlighting the company's strategic positioning in high-growth sectors.
- Content Integration Advantage: Under the agreement, Expanse Studios' proprietary portfolio of online casino games has been integrated into Brazino777's platform via a direct distribution model, enhancing game accessibility and strengthening both parties' competitive edge in a dynamic market.
- Player Base Expansion: CEO Damjan Stamenkovic stated that this partnership unlocks direct access to a large and engaged player base, supporting Expanse's long-term commercial roadmap in South America and further solidifying its market position.
- Global Partnership Network: Expanse Studios currently operates over 1,300 B2B partnerships globally, demonstrating its strong influence and business expansion capabilities in international markets, further driving growth in LATAM and North America.
See More
Meridianbet Acquires Fairbet to Expand Market Presence
- Acquisition Completed: Meridianbet has completed the acquisition of Fairbet Ltd., gaining 100% control of the licensed retail gaming operator in Malta, thereby strengthening its market position and enhancing competitive advantages in high-barrier markets.
- Retail Network Expansion: The transaction adds nine new retail locations, bringing Meridianbet's total to 20 in Malta and Gozo, with an expected increase of over 60 sports betting terminals and 120 slot machines, significantly enhancing customer touchpoints and market coverage.
- Technology Integration: Meridianbet will take full operational control of Fairbet, integrating its technology platform, which is expected to improve overall operational efficiency and enhance brand influence, thereby capturing a larger share of the Maltese retail gaming market.
- Market Potential: With over three million tourists visiting Malta annually, Meridianbet's expansion will not only serve the local population but also leverage tourist traffic to boost revenue, further solidifying its market leadership in the region.
See More
Meridianbet Acquires Fairbet to Expand Market Presence
- Acquisition Completed: Meridianbet has completed the acquisition of Fairbet Ltd., gaining 100% control of the licensed retail gaming operator in Malta, thereby strengthening its market position in Malta.
- Retail Network Expansion: The transaction adds nine new retail locations, bringing Meridianbet's total to 20 in Malta and Gozo, with an expected increase of over 60 sports betting terminals and 120 slot machines, significantly enhancing market coverage.
- Technology Integration: Meridianbet will take full operational control of Fairbet, integrating its technology platform, which is expected to improve overall operational efficiency and enhance brand influence, further solidifying its leadership in the Maltese gaming market.
- Strategic Importance: This acquisition aligns with Meridianbet's strategy of selective M&A in high-barrier markets, reinforcing its competitive advantage in Malta's strictly regulated market and is expected to drive future business growth.
See More
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- Enhanced Market Position: Meridianbet's acquisition of 100% of Fairbet solidifies its position in Malta's highly regulated market, now holding two retail licenses, significantly enhancing its competitive advantage.
- Retail Network Expansion: The transaction adds nine new retail locations in Malta and Gozo, bringing the total to 20, with an expected increase of over 60 sports betting terminals and 120 slot machines, enhancing customer service capabilities.
- Operational Integration Advantage: Meridianbet will fully take over Fairbet's operations, leveraging its technology platform to serve the majority of licensed retail gaming in Malta, further improving operational efficiency and market coverage.
- Strategic M&A Approach: This acquisition is part of Meridianbet's strategy of combining organic growth with selective M&A in high-barrier markets, aiming to consolidate and strengthen its long-term growth potential in the Maltese market.
See More
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- Regional Customization: Operators can deploy market-specific visual themes (USA, Greece, Brazil, etc.) without altering core mechanics, supporting localized marketing efforts and enhancing player experience and market adaptability.
- Cash-Out Mechanism: The new 50% Cash-Out feature allows players to exit partially during active rounds, reducing all-or-nothing pressure and extending average session lengths, thereby improving player satisfaction.
- Market Performance: The original Super Heli quickly became a top title in the European iGaming market, and the launch of Super Heli Premium is expected to further solidify its market position, attracting more operators and boosting overall revenue.
See More
