Medirom Healthcare to Introduce New Treasury Strategy Utilizing Cryptocurrency
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 29 2025
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Should l Buy MRM?
New Treasury Strategy: MEDIROM Healthcare Technologies has launched a treasury strategy that includes holding Worldcoin (WLD) as a reserve asset to diversify business activities and reduce financial risks.
WLD Holdings: As of October 28, 2025, the company holds 6,840 WLD, which will be utilized through their MOTHER Bracelet, a smart tracker that does not require charging.
Incentive Program: The company plans to distribute WLD as incentives to users with specific medical conditions who provide vital data using the MOTHER Bracelet.
Data Collection Goal: This incentive program aims to gather vital data from a larger patient population to enhance healthcare insights and services.
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Analyst Views on MRM
About MRM
Medirom Healthcare Technologies Inc is a Japan-based holistic health services provider. The Company is a franchiser and operator of healthcare salons across Japan and is a preferred platform partner for large consumer brands, healthcare service providers and government entities. The Company mainly operates in two business segments. The Relaxation Salon Segment is engaged in the development of relaxation studios nationwide, centered on Re.Ra.Ku for the purpose of health management services. The Digital Preventative Healthcare Segment is involved in the sampling business, which includes brand promotion and consumer analysis for third party brands of corporate clients, government-sponsored specific health guidance program, utilizing internally-developed on-demand health monitoring smartphone application Lav, as well as MOTHER Tracker for fitness applications, and preventative healthcare services utilizing digital application and devices.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Clear Use of Proceeds: The funds raised will be allocated for working capital, reflecting Micromem's strategic intent to enhance its intelligent application development capabilities, particularly in sectors like oil & gas and healthcare.
- Compliance Requirements: The securities issued are subject to post-closing compliance requirements from the Canadian Securities Exchange, ensuring the company operates within legal frameworks and bolstering investor confidence.
- Future Financing Potential: Micromem may close an additional tranche of up to C$167,000 as needed, demonstrating the company's proactive planning for future capital requirements to further support its business growth.
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- Innovative Technology Platform: MH002 is designed and manufactured using MRM Health's CORAL® platform, ensuring drug consistency and high quality, which supports cost-effective treatments for chronic inflammatory conditions and holds significant market potential.
- Funding Support: MRM Health successfully closed a €55 million Series B round in September 2025, enhancing its R&D capabilities in inflammatory diseases and providing financial backing for future clinical advancements.
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- Surge in Authentications: As of December 28, 2025, MEDIROM has surpassed 20,000 human authentications using the 'Orb' device at its subsidiary's 'Re.Ra.Ku' relaxation salons, doubling from 10,000 cases on October 23, 2025, indicating rapid growth potential in digital infrastructure.
- Event-Driven Growth: The spike in authentications was largely driven by the company's 25th anniversary event, ‘The 5-Minute Shoulder Massage Campaign for 250,000 People,’ which attracted significant customer interest by offering free shoulder massages, facilitating rapid technology adoption.
- Nationwide Expansion Plans: MEDIROM aims to install 'Orb' devices in 200 salons across the country, progressively broadening access to this new social infrastructure, thereby enhancing customer experience and competitive positioning in the market.
- Strategic Partnership Outlook: MEDIROM's involvement in the 'World' project, aimed at creating the largest network of real humans, positions the company favorably for future developments in digital infrastructure, driving ongoing growth in the health tech sector.
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- Technology Deployment Plan: MEDIROM will introduce advanced privacy-preserving technology, “Orbs,” in approximately 300 Re.Ra.Ku locations, enhancing the credibility of human verification while boosting customer trust in the digital society, thereby promoting diversified business development.
- Task Force Establishment: To support the nationwide rollout of Proof of Human technology, MEDIROM has established the “MEDIROM World Proof of Human Task Force,” which will strengthen its organizational structure to ensure rapid deployment and effective operation of the technology, further solidifying its leadership in the health tech field.
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- Master Service Agreement Signed: MEDIROM has entered into a Master Service Agreement with Tools for Humanity and World Foundation to operate Proof of Human verification locations in Japan, which is expected to gradually enhance the company's revenue through operational fees and related services.
- Technology Deployment Plan: MEDIROM will introduce advanced privacy-preserving Orbs in approximately 300 Re.Ra.Ku locations, enabling rapid and trusted human verification, thereby enhancing customer trust and expanding market reach.
- Organizational Structure Optimization: To support the nationwide rollout of Proof of Human technology, MEDIROM has established a dedicated “Proof of Human Task Force,” strengthening its organizational structure to adapt to the new business model and drive its transformation into a health tech company.
- Social Impact Outlook: Through collaboration with Tools for Humanity, MEDIROM aims to establish a trusted digital society infrastructure that encourages participation in the digital society, further elevating the company's position in the health tech industry.
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- Agreement Signed: MEDIROM has entered into a Master Service Agreement with Tools for Humanity and World Foundation to operate Proof of Human verification locations in Japan, which is expected to generate long-term revenue through operational fees and related services.
- Technology Deployment Plan: MEDIROM will introduce advanced privacy-preserving technology, Orbs, in approximately 300 Re.Ra.Ku locations to verify human identity, thereby enhancing customer trust and encouraging participation in the digital society.
- Organizational Structure Optimization: To support the nationwide rollout of Proof of Human technology, MEDIROM has established a dedicated
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