MEDIROM Collaborates with World Foundation to Deploy Proof of Human Technology in Japan
MEDIROM Healthcare Technologies is collaborating with World Foundation and Tools for Humanity to deploy Proof of Human technologies such as World ID throughout Japan. The World project was co-created by Sam Altman and Alex Blania. In preparation for the full-scale rollout of the World project in Japan, MEDIROM has entered into a Master Service Agreement with Tools for Humanity and World Foundation. Under the MSA, the MEDIROM Group will be responsible for the operation of "Proof of Human" verification locations in Japan. This initiative is expected to contribute to MEDIROM's revenue through operation fees and related services over time. Leveraging MEDIROM's nationwide network of approximately 300 physical locations and operational expertise, the collaboration enables rapid and trusted deployment of Proof of Human technology at scale. To support this effort, MEDIROM will newly establish a dedicated special task force, the "MEDIROM World Proof of Human Task Force," and will strengthen its organizational structure to promote the nationwide rollout of Proof of Human technology powered by World.
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- Surge in Authentications: As of December 28, 2025, MEDIROM has surpassed 20,000 human authentications using the 'Orb' device at its subsidiary's 'Re.Ra.Ku' relaxation salons, doubling from 10,000 cases on October 23, 2025, indicating rapid growth potential in digital infrastructure.
- Event-Driven Growth: The spike in authentications was largely driven by the company's 25th anniversary event, ‘The 5-Minute Shoulder Massage Campaign for 250,000 People,’ which attracted significant customer interest by offering free shoulder massages, facilitating rapid technology adoption.
- Nationwide Expansion Plans: MEDIROM aims to install 'Orb' devices in 200 salons across the country, progressively broadening access to this new social infrastructure, thereby enhancing customer experience and competitive positioning in the market.
- Strategic Partnership Outlook: MEDIROM's involvement in the 'World' project, aimed at creating the largest network of real humans, positions the company favorably for future developments in digital infrastructure, driving ongoing growth in the health tech sector.

- Agreement Signed: MEDIROM has entered into a Master Service Agreement with Tools for Humanity and World Foundation to operate Proof of Human verification locations in Japan, which is expected to gradually increase revenue through operational fees and related services, driving the company's transformation in the health tech sector.
- Technology Deployment Plan: MEDIROM will introduce advanced privacy-preserving technology, “Orbs,” in approximately 300 Re.Ra.Ku locations, enhancing the credibility of human verification while boosting customer trust in the digital society, thereby promoting diversified business development.
- Task Force Establishment: To support the nationwide rollout of Proof of Human technology, MEDIROM has established the “MEDIROM World Proof of Human Task Force,” which will strengthen its organizational structure to ensure rapid deployment and effective operation of the technology, further solidifying its leadership in the health tech field.
- Social Impact Enhancement: This collaboration not only opens new revenue models for MEDIROM but also contributes to building trust within Japan's digital society, aligning with the global demand for human identity verification and showcasing the company's foresight in technological innovation and social responsibility.

- Master Service Agreement Signed: MEDIROM has entered into a Master Service Agreement with Tools for Humanity and World Foundation to operate Proof of Human verification locations in Japan, which is expected to gradually enhance the company's revenue through operational fees and related services.
- Technology Deployment Plan: MEDIROM will introduce advanced privacy-preserving Orbs in approximately 300 Re.Ra.Ku locations, enabling rapid and trusted human verification, thereby enhancing customer trust and expanding market reach.
- Organizational Structure Optimization: To support the nationwide rollout of Proof of Human technology, MEDIROM has established a dedicated “Proof of Human Task Force,” strengthening its organizational structure to adapt to the new business model and drive its transformation into a health tech company.
- Social Impact Outlook: Through collaboration with Tools for Humanity, MEDIROM aims to establish a trusted digital society infrastructure that encourages participation in the digital society, further elevating the company's position in the health tech industry.

- Agreement Signed: MEDIROM has entered into a Master Service Agreement with Tools for Humanity and World Foundation to operate Proof of Human verification locations in Japan, which is expected to generate long-term revenue through operational fees and related services.
- Technology Deployment Plan: MEDIROM will introduce advanced privacy-preserving technology, Orbs, in approximately 300 Re.Ra.Ku locations to verify human identity, thereby enhancing customer trust and encouraging participation in the digital society.
- Organizational Structure Optimization: To support the nationwide rollout of Proof of Human technology, MEDIROM has established a dedicated







