MediaCo Partners with EVTV to Enhance News Coverage in Venezuela
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 04 2026
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Should l Buy MDIA?
Source: NASDAQ.COM
- Strategic Collaboration: MediaCo Holding Inc. has unveiled a new strategic content partnership with EVTV Digital Network, significantly enhancing EstrellaTV's ability to deliver timely news coverage in Venezuela, ensuring coverage of ongoing events.
- Resource Sharing: Through this alliance, EstrellaTV will gain access to EVTV Digital Network's extensive roster of reporters and correspondents, enabling live reports and breaking news updates directly from Venezuela, which enhances the immediacy and accuracy of its news coverage.
- Market Impact: This initiative not only improves the quality of EstrellaTV's news reporting but also strengthens its position in the competitive news market, ensuring it remains relevant and appealing to audiences.
- Audience Commitment: By providing in-depth analysis and timely updates, EstrellaTV demonstrates its commitment to audiences, aiming to meet the demand for accurate and immediate news reporting, thereby enhancing viewer loyalty.
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About MDIA
MediaCo Holding Inc., its subsidiaries, and a variable interest entity, is an owned and operated multimedia company. The Company is focused on television, radio and digital advertising, premium programming and events. The Company manages its operations through two business segments: Audio and Video. The Company’s Audio Segment includes both MediaCo’s and Estrella’s radio stations serving New York City, NY, Los Angeles, CA, Houston, TX, and Dallas, TX demographic market areas that primarily target Black, Hispanic, and multicultural consumers. The Audio Segment derives revenues primarily from radio and digital advertising sales, but also generates revenues from events, including sponsorships and ticket sales, licensing, and syndication. The Company’s Video Segment includes Estrella’s television stations, offering an aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Strong Programming Performance: The January results were driven by a compelling mix of timely news, live sports, and popular franchises, including the January 3 news special 'Captura de Nicolás Maduro' and high-energy Liga MX matches, which solidified its appeal among U.S. Hispanic audiences.
- Advertising Market Appeal: MediaCo's Chief Revenue Officer, Brian Fisher, noted that EstrellaTV's sustained audience momentum provides brands with an ideal advertising platform, enabling them to reach engaged Hispanic audiences in premium viewing environments, thereby enhancing advertisers' confidence in their investments.
- Cultural Investment Returns: MediaCo CEO Albert Rodriguez emphasized that the investment in culturally relevant and high-impact programming is paying off, as EstrellaTV strengthens its connection with today's U.S. Hispanic audience, driving long-term business growth.
See More
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- Prime Time Performance: In the last week of January, EstrellaTV averaged 33.2k Adults 18-49 viewers during prime time, marking its third-highest weekly performance of the season and contributing to an 18% year-over-year increase for the month.
- Total Day Audience Growth: The network's total day audience reached 17.2k in January, the highest since the launch of Nielsen's Updated Big Data Plus Panel, indicating sustained viewer engagement.
- Programming Driving Success: January's results were fueled by a mix of timely news, live sports, and popular franchises, with CEO Albert Rodriguez noting that the investment in culturally relevant programming is resonating with today's U.S. Hispanic audience.
See More
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- Strong Total Day Performance: EstrellaTV recorded a total day average audience of 17.2k in January, the highest since the launch of Nielsen's Updated Big Data Plus Panel data source, demonstrating its ability to attract viewers across all dayparts.
- Programming Driving Growth: The success in January was fueled by a compelling mix of timely news, live sports, and proven franchises, with CEO Albert Rodriguez noting that the investment in culturally relevant programming is resonating with today's U.S. Hispanic audience.
See More
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- Multi-Platform Coverage: All matches will be aired on its linear network, FAST channel, and the EstrellaTV app, including pre-game, halftime, and post-game shows, significantly enhancing viewer engagement and experience.
- Major Market Reach: EstrellaTV will broadcast in local TV stations across major markets including Los Angeles, New York, Houston, Dallas, Miami, Chicago, and Denver, ensuring a broad audience base and strengthening brand presence.
- Free Viewing Convenience: COO René Santaella emphasized that fans can easily find EstrellaTV to watch games, highlighting the platform's user-friendly and accessible viewing experience.
See More
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- Viewership Growth: EstrellaTV achieved a 14% annual growth in 2025, particularly among the 18-49 age group, marking its first annual growth since 2018 and indicating increased appeal to younger audiences.
- Impressive Quarterly Performance: According to Nielsen data, EstrellaTV's fourth-quarter viewership increased by 57% compared to the same period in 2024, marking the largest quarterly year-over-year gain in the network's history, further solidifying its market position.
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See More
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See More
