Marriott International Updates Room Growth for 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 26 2026
0mins
Should l Buy MAR?
Source: seekingalpha
- Significant Room Growth: Marriott International achieved a net room growth of over 4.3% in 2025, adding more than 700 properties and nearly 100,000 rooms, demonstrating its strong expansion capabilities in the global market.
- Organic Deal Momentum: The addition of over 89,000 rooms through more than 630 organic deals indicates the company's ongoing efforts to enhance brand influence and market share.
- Luxury Market Breakthrough: Marriott set a record with 114 deals (15,301 rooms) in the luxury segment, representing nearly 10% of the company's organic signings, further solidifying its leadership in the high-end market.
- Global Signing Innovation: In 2025, Marriott signed nearly 1,200 organic deals globally, with record signings of 94 deals in the Caribbean and Latin America, and an all-time high of 187 deals in the Asia Pacific region (excluding China), showcasing its successful global expansion.
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Analyst Views on MAR
Wall Street analysts forecast MAR stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAR is 314.26 USD with a low forecast of 269.70 USD and a high forecast of 370.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
8 Buy
6 Hold
0 Sell
Moderate Buy
Current: 326.450
Low
269.70
Averages
314.26
High
370.00
Current: 326.450
Low
269.70
Averages
314.26
High
370.00
About MAR
Marriott International, Inc. is an operator, franchisor, and licensor of hotel, residential, timeshare, and other lodging properties under various brand names. Its segments include U.S. and Canada, Europe, Middle East, and Africa (EMEA), Greater China, Asia Pacific, excluding China. Its brand portfolio offers a range of brands and lodging offerings in hospitality. Its brands are categorized by style of offering: Classic and Distinctive. The classic brands offer time-honored hospitality for the modern traveler. The distinctive brands offer memorable experiences with a perspective, each of which it groups into four tiers: Luxury, Premium, Select, and Midscale. Its hotel brands include JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, Marriott Hotels, Sheraton, Delta Hotels by Marriott, Marriott Executive Apartments, Courtyard, SpringHill Suites, TownePlace, City Express, Four Points Flex by Sheraton, citizenM, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Significant Room Growth: Marriott International achieved a net room growth of over 4.3% in 2025, adding more than 700 properties and nearly 100,000 rooms, demonstrating its strong expansion capabilities in the global market.
- Organic Deal Momentum: The addition of over 89,000 rooms through more than 630 organic deals indicates the company's ongoing efforts to enhance brand influence and market share.
- Luxury Market Breakthrough: Marriott set a record with 114 deals (15,301 rooms) in the luxury segment, representing nearly 10% of the company's organic signings, further solidifying its leadership in the high-end market.
- Global Signing Innovation: In 2025, Marriott signed nearly 1,200 organic deals globally, with record signings of 94 deals in the Caribbean and Latin America, and an all-time high of 187 deals in the Asia Pacific region (excluding China), showcasing its successful global expansion.
See More
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- Market Sentiment Shift: As fears grow that artificial intelligence could disrupt demand rather than enhance it, software and AI-exposed stocks have faced significant sell-offs at the start of 2023, particularly in February, leading investors to reassess their risk exposure.
- Capital Flow Changes: Goldman Sachs equity strategist Ben Snider indicates that capital is rotating towards sectors perceived as insulated from AI disruption, marking a clear departure from last year's market strategies and reflecting diminished investor confidence in AI themes.
- Cyclical Industry Rally: Despite software stocks experiencing one of their worst weeks since the 2022 rate-hike panic, cyclical and consumer-linked industries have continued their recent rallies, indicating a growing preference for traditional sectors among investors.
- Strong Dow Jones Performance: Amid the decline in software stocks, the Dow Jones Industrial Average has rallied towards all-time highs, suggesting increased investor confidence in industries tied to physical assets and cyclical activity, further emphasizing the market's demand for safety from AI-driven productivity risks.
See More
Tech Stocks Rebound, Broadcom Rating Upgraded
- Market Rebound: After a tough week, tech stocks rebounded on Friday, although Amazon pulled back post-earnings, with the S&P 500 and Nasdaq still lower for the week, indicating ongoing volatility and investor focus on the tech sector.
- Surge in Capital Expenditures: Meta's capital expenditures reached $72.22 billion for the full year 2025, with plans to invest up to $135 billion in 2026, reflecting strong demand for AI infrastructure that is expected to boost earnings and backlogs for various companies.
- Broadcom Rating Upgrade: Given the capital expenditure plans from Alphabet and Meta, Broadcom's rating has been upgraded to buy, with expectations that it will exceed earnings estimates, and the current stock pullback presents an attractive entry point, showcasing confidence in the semiconductor sector.
- Economic Data Focus: Important economic data will be released next week, including the January employment report, with economists expecting nonfarm job gains of about 70,000 and an unchanged unemployment rate of 4.4%, as the market remains sensitive to changes in the employment landscape.
See More
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- Job Data Expectations: The U.S. is expected to add 60,000 jobs in January, up from 50,000 in December, which could influence the Fed's monetary policy direction amidst ongoing economic uncertainty.
- Inflation Metrics Analysis: The January Consumer Price Index is projected to rise by 0.29% month-over-month and 2.5% year-over-year, showing improvement but still falling short of the Fed's 2% target, potentially affecting investor rate expectations.
- Market Reaction and Risks: Recent signs of labor market weakness, including an ADP report indicating only 22,000 new private sector jobs, may heighten expectations for further Fed rate cuts, although investors remain optimistic about economic resilience.
- Stock Market Rotation Trend: A significant rotation within the stock market is underway, with the Dow Jones Industrial Average rising over 2% this week, reflecting confidence in economic recovery, despite ongoing weakness in tech stocks.
See More
InterContinental Hotels Group's Recovery and Expansion Strategy
- Market Recovery: InterContinental Hotels Group has rapidly bounced back from the 2020 pandemic crisis, planning to open over 1,400 hotels across more than 200 cities in Greater China, demonstrating its strong expansion intent in fast-growing markets.
- Technological Innovation: The company appointed Wei Manfredi as its AI executive, aiming to optimize IT architecture and enhance operational efficiency through AI technology, thereby improving customer experience and driving repeat business.
- Brand Strategy: InterContinental is focused on expanding the global presence of its Holiday Inn brand, particularly in the Chinese market, with plans to broaden its footprint beyond tier-1 cities to meet the diverse needs of younger consumers.
- Competitive Advantage: New regional chief development officer Mark Sergot will drive the development of more luxury and premium properties, helping InterContinental enhance its market position against Marriott and Hilton, thereby increasing its appeal in the Americas market.
See More
InterContinental Hotels' Recovery and Expansion Strategy
- Market Recovery: InterContinental Hotels has rebounded sharply post-COVID-19, demonstrating market adaptability and brand resilience despite strong growth from competitors like Marriott and Hilton, indicating a positive outlook for future performance.
- Expansion in China: With over 1,400 hotels in Greater China and plans for further openings across more than 200 cities, InterContinental aims to capitalize on the travel demands of a young consumer class, thereby enhancing its market share in a key growth region.
- Technological Innovation: The appointment of Wei Manfredi as AI executive is set to drive the company's AI strategy, optimizing IT architecture and operational efficiency, with expectations that AI applications will improve customer experiences and increase repeat business.
- Luxury Market Focus: The new regional chief development officer, Mark Sergot, will prioritize luxury and premium properties, aiming to enhance InterContinental's competitiveness in the Americas market against established players like Marriott and Hilton, which could lead to improved market positioning.
See More
Marriott International Updates Room Growth for 2025
- Significant Room Growth: Marriott International achieved a net room growth of over 4.3% in 2025, adding more than 700 properties and nearly 100,000 rooms, demonstrating its strong expansion capabilities in the global market.
- Organic Deal Momentum: The addition of over 89,000 rooms through more than 630 organic deals indicates the company's ongoing efforts to enhance brand influence and market share.
- Luxury Market Breakthrough: Marriott set a record with 114 deals (15,301 rooms) in the luxury segment, representing nearly 10% of the company's organic signings, further solidifying its leadership in the high-end market.
- Global Signing Innovation: In 2025, Marriott signed nearly 1,200 organic deals globally, with record signings of 94 deals in the Caribbean and Latin America, and an all-time high of 187 deals in the Asia Pacific region (excluding China), showcasing its successful global expansion.
See More
